CRO Copywriter
Puffy · Salt Lake County, UT
- Hybrid
- Full-time
- $100,000 / year
- Salt Lake County, UT
Job highlights
- Write and optimize conversion copy using AI tools.
- Drive revenue growth through A/B testing and data.
- Become an expert in AI-powered conversion optimization.
- Work remotely for a top US mattress brand.
- Launch 10-15 A/B tests monthly.
About the role
AI-First CRO Copywriter
Puffy is seeking an AI-First CRO Copywriter to drive revenue growth through expertly crafted direct response and conversion rate optimization copy. This role involves writing and optimizing headlines, CTAs, landing page copy, and email sequences through high-volume A/B testing, merging human creativity with AI-generated insights.
About Puffy
Puffy is a Top 5 US mattress brand with over $1 Billion in sales. This is a unique opportunity to pioneer our next-generation conversion strategy, working alongside CRO experts to transform data and AI insights into compelling language that converts browsers into buyers.
The Impact You'll Make
- Drive exponential revenue growth by merging human creativity with AI-powered precision to create conversion-focused content at scale.
- Amplify our brand voice across all digital channels, ensuring every AI-assisted message is on-brand, persuasive, and helps Americans discover their perfect sleep solutions.
What Is In It For You
- Master the Future of Conversion Copywriting: Become a world-leading expert in AI-powered conversion optimization, engineering sophisticated prompt systems and building feedback loops to create high-converting copy at scale. Gain practical AI copywriting experience that far exceeds typical industry exposure.
- Partner with the Top 1%: Work with a Top 5 US mattress brand ($1B+ sales), a Great Place to Work Certified company, and a Forbes Council Member CEO. Gain firsthand exposure to strategic decisions and high-velocity execution.
- Embrace Radical Flexibility: Work from anywhere in the world with a focus on output over hours logged.
- Become a Testing Velocity Machine: Master rapid experimentation by launching 10-15 A/B tests per month, developing intuition for conversion through real-time observation of hundreds of tests.
Your Day-to-Day Mission
- Craft & Refine AI-Powered Copy: Use generative AI tools for initial drafts and variations (landing pages, emails, ads, social media), then edit, enhance, ensure brand alignment, and optimize for conversion.
- Master the Art of the Prompt: Develop and iterate on sophisticated prompts that translate customer insights, data, and brand guidelines into high-quality, conversion-focused outputs.
- Accelerate A/B Testing: Collaborate with the CRO team to design, launch, and analyze a high volume of A/B tests, leveraging AI for hypothesis generation and copy variants.
- Build a Smarter Content Engine: Analyze performance metrics to refine copy and feed learnings back into prompt libraries and AI workflows.
- Establish Best Practices: Stay at the forefront of AI copywriting technology and prompt engineering, documenting and sharing learnings.
- Manage Prompt & Asset Libraries: Curate and maintain a central library of high-performing prompts, copy frameworks, and content assets.
What You'll Need
- 3+ years of experience in direct-response or conversion-focused copywriting with a proven portfolio of results.
- At least 1 year of hands-on experience using generative AI tools in a professional marketing context.
- Deep knowledge of CRO principles, A/B testing methodologies, and data analysis.
- Proficiency in prompt engineering: ability to guide AI to produce on-brand, persuasive, and contextually relevant content.
- An analytical and experimental mindset, with a passion for using data to find what works.
- Familiarity with AI-powered testing platforms/dashboards and analytics tools (e.g., Google Analytics).
- Exceptional editing skills and a meticulous eye for detail.
- Ability to thrive in a fast-paced environment, managing multiple projects and adapting quickly.
The Puffy DNA
We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor. We encourage ownership, urgency, excellence, an AI-first approach, and a 'go all-in' mentality.
Your Total Compensation & Benefits
- Compensation: Monthly performance bonuses (up to 10%).
- Health & Protection: Comprehensive medical, dental, and vision insurance.
- Time Off: Generous Paid Time Off (PTO) + Public holidays.
- Work Environment: AI First organization with access to an AI-native tool stack; Remote First; Learning and development opportunities; International team collaboration.
- Rewards & Recognition: The Leaders Club and 'We Are' Champion programs.
Key skills/competency
- CRO Copywriter
- Direct Response Copywriting
- Conversion Rate Optimization
- A/B Testing
- Generative AI
- Prompt Engineering
- Marketing Analytics
- Content Strategy
- Performance Marketing
- Email Marketing
Skills & topics
- CRO Copywriter
- Conversion Rate Optimization
- Copywriting
- Direct Response
- A/B Testing
- Generative AI
- Prompt Engineering
- Marketing
- Remote
- Digital Marketing
How to get hired
- Tailor your resume: Highlight your direct response copywriting, CRO experience, and proven results with generative AI tools.
- Showcase your portfolio: Emphasize case studies demonstrating your ability to drive conversion through compelling copy and A/B testing.
- Demonstrate AI proficiency: Detail your experience with prompt engineering and using AI for content optimization and A/B test hypotheses.
- Quantify your impact: Use data and metrics to show how your copywriting efforts directly led to increased revenue or conversion rates.
- Research Puffy's AI-first approach: Understand their values and demonstrate how your skills align with their innovative, data-driven culture.
Technical preparation
Master prompt engineering for AI copy generation.,Practice A/B testing and CRO principles.,Analyze performance data with analytics tools.,Build a portfolio of AI-assisted copy results.
Behavioral questions
Describe a time you used AI to improve copy.,How do you handle rapid experimentation?,How do you ensure brand voice with AI?,Share an example of data-driven optimization.
Frequently asked questions
- What is the work arrangement for the CRO Copywriter role at Puffy?
- The CRO Copywriter position at Puffy is a fully remote role, allowing you to work from anywhere in the world. Puffy operates on a 'Remote First' model, valuing output over hours logged and trusting you to deliver your best work from your chosen location.
- What kind of experience is required for the AI-First CRO Copywriter position at Puffy?
- To be considered for the AI-First CRO Copywriter role, you need at least 3 years of experience in direct-response or conversion-focused copywriting, with a strong portfolio. Additionally, at least 1 year of hands-on experience using generative AI tools professionally for content creation and optimization is essential. Deep knowledge of CRO principles, A/B testing, and data analysis is also required.
- How does Puffy leverage AI in this CRO Copywriter role?
- Puffy utilizes AI extensively in this role. You'll use generative AI tools to rapidly produce copy drafts and variations, master prompt engineering to guide AI for specific conversion goals, and leverage AI for generating A/B testing hypotheses. The goal is to build a smarter content engine and establish best practices in AI copywriting.
- What makes the CRO Copywriter role at Puffy unique compared to other copywriting positions?
- This role offers a unique opportunity to become a leader in AI-powered conversion copywriting, gaining unparalleled experience in prompt engineering and rapid experimentation. You'll be at the forefront of innovation, working with a top-tier brand and significantly influencing conversion strategies through high-volume A/B testing.
- What are the key performance indicators for the CRO Copywriter at Puffy?
- Key performance indicators for this role will focus on driving revenue growth and conversion rates. This includes the volume and success rate of A/B tests launched, the quality and effectiveness of AI-generated and human-refined copy, and the overall impact on customer acquisition and retention metrics.
- How does Puffy support learning and development for its CRO Copywriters?
- Puffy offers learning and development opportunities to help you stay at the forefront of AI copywriting technology and prompt engineering. You'll contribute to establishing best practices and sharing learnings across the marketing team, fostering continuous growth in a rapidly evolving field.
- What is the expected testing velocity for this CRO Copywriter position?