Media Planner

About Publicis Groupe España

Publicis Groupe is the world's second-largest communications group, operating in over 100 countries with more than 98,000 employees. Our unique 'The Power of One' philosophy places clients at the center, fostering business growth through a network of creative agencies (Leo Constellation: Publicis Spain, Leo Spain; Publicis Health, Digitas Wysiwyg, Nurun), media agencies (Zenith, Starcom, Spark, and Performics), and transversal knowledge areas.

Spark Foundry is a global media agency dedicated to bringing HEAT – Higher Engagement, Affinity, and Transactions – to brands. We achieve this by combining strong media fundamentals with aggressive innovation, encouraging consumers to pay more attention, care more about our clients' brands, and ultimately purchase more products and services.

Balancing a startup's agility with the strength of Publicis Groupe, Spark Foundry offers the best of both worlds to a diverse client roster. We provide boutique-level insights and service, coupled with global leadership's buying power and first-look access. This allows us to empower challenger brands to act like giants and giant brands to act like challengers.

Our Millennial-friendly, inclusive culture, where all voices are valued, makes Spark Foundry a magnet for top industry talent, boasting one of the highest retention rates. We foster professional and personal development through a whole-person approach, preparing our workforce for current challenges and future career growth.

Our professionals come from diverse disciplines including data, analytics, insights, content, creative production, communications, strategy, finance, marketing, sociology, psychology, and other liberal arts fields, recognizing that true innovation arises from the intersection of complementary forces.

Come and join us!

Overview of the Media Planner Role

As a Media Planner at Spark Foundry, you will be instrumental in planning and executing media plans and offline advertising campaigns. Your primary focus will be on media activation and optimization for a portfolio of esteemed clients across various industries.

Responsibilities

• Maintain a comprehensive understanding of all offline media campaigns, including TV, Press, Magazines, Radio, External, and Cinema, with a particular emphasis on TV.
• Consolidate and manage completed activities across all media channels for assigned clients.
• Collaborate in defining Key Performance Indicators (KPIs) for control, negotiation, and media performance.
• Ensure the thorough control and achievement of specific campaign goals.
• Effectively apply strategic and negotiation guidelines in the development of all campaigns.
• Plan weekly team tasks, adjusting as necessary to ensure balanced workloads.
• Establish clear priorities and define the sequence of actions required for campaign execution.
• Oversee the implementation of the job process to ensure efficiency and quality.
• Continuously identify and suggest improvements to job systems for maximum efficiency and quality.
• Demonstrate strong command and knowledge of the company’s internal tools and resources.
• Maintain active communication and relationships with media partners.

Qualifications

• Bachelor’s Degree in Marketing, Advertising & Public Relations, or equivalent practical experience (3+ years) in advertising campaign planning.
• Strong analytical skills.
• Meticulous and rigorous approach to work.
• Ability to manage daily planning and analysis while fostering strong relationships with publishers and partner agencies.
• Proficiency with advertising market tools such as InfoSys, Tom Micro, and advanced Excel skills for daily use.

We Think You’re Awesome If You

• Possess an advanced level of English, which will be assessed during the interview process by The Talent Team.
• Have a strong understanding of Media Planning tools like Kantar Tom-Micro, Galileo, EGM, or similar platforms.

Additional Information & Benefits

• 🌟 Flexible Benefits (Coverflex): Comprehensive flexible compensation including meal vouchers, health insurance, transportation, and more.
• 🚀 Growth Opportunities: Advance your career through experience with major clients and access to specialized local and global training programs for both technical and soft skills.
• 📚 Free Online Training: Unlimited access to courses on LinkedIn Learning and Udemy Catalogs via our AI platform 'Marcel'.
• 🥇 Partner Certifications: Opportunities to earn certifications from industry leaders like Meta, Google, or Amazon.
• 🌍 Work from anywhere: Telecommute up to 6 weeks annually from over 100 countries through our #WorkYourWorld program.
• 🎉 Attractive holidays package: Includes your birthday off, Advertising Day off, and additional days off.
• 🧘🏻‍♂️ Well-being: Prioritize your well-being with initiatives like daily meditation and yoga.

Employee benefits are an integral part of the company’s annual compensation package and are subject to change based on company policies and business needs.

We are proud to be certified as a Great Place to Work, prioritizing employee happiness and delivering an outstanding experience.

Publicis Groupe is committed to building a culturally diverse workforce and strongly encourages applications from underrepresented groups. We champion equality of opportunity and welcome applications from all individuals, regardless of race, color, religion, gender identity, sexual orientation, national origin, age, disability, marital status, or any other protected status.

If you require reasonable adjustments due to a disability or medical condition, please discuss this with your recruiter.

All employees are expected to comply with Information Security, AI usage, Quality and Environmental Management Systems, Integrity, Corruption Prevention, and Anti-Bribery policies, including mandatory training and compliance commitments.

Key skills/competency

• Media Planning
• Offline Advertising
• TV Advertising
• Campaign Execution
• Media Activation
• Media Optimization
• Analytical Skills
• Excel
• Kantar Tom-Micro
• Client Relationship Management