Head of Brand & Social Media
PTC · United States
- Hybrid
- Full-time
- $187,500 / year
- United States
Job highlights
- Lead brand repositioning and social media strategy.
- Create human, relatable, and impactful brand communications.
- Develop social-first content and editorial calendars.
- Manage and mentor brand and social media teams.
- Drive measurable improvements in brand awareness and perception.
About the role
About The Role
PTC is seeking a Head of Brand and organic Social Media as the company continues to elevate and modernize the way it communicates with customers, employees, partners, and investors. This person will be responsible for repositioning the PTC brand to be more human, relatable, and impactful – clearly demonstrating the positive impact PTC has on the world through its customers and employees. This person will also be responsible for advancing PTC’s organic social media program by prioritizing informative and thought-provoking social-first content over traditional promotional tactics. There is ample opportunity to build and mature both programs over time and solidify their respective impacts for a company of PTC’s size and breadth. The ideal candidate will ensure both programs support PTC’s business goals and priorities and resonate with global audiences. They will be able to understand the “big picture” of what’s happening across PTC and execute the brand and social programs in the context of the company’s overall marketing and communications strategies.
Key Responsibilities
Brand Leadership
- Define and articulate PTC’s brand philosophy, positioning, and identity to earn buy-in across the organization.
- Develop a multi-year brand repositioning and activation roadmap, including primary objectives and areas of investment, example activations, and measurement programs.
- Coordinate with other marketing leaders to establish a comprehensive messaging hierarchy that begins at the brand level.
- Develop and implement measurement frameworks to track brand awareness and impact and demonstrate improvements in brand perception over time.
- Oversee creative development for brand initiatives, balancing strategic direction with hands-on execution.
Social Media Strategy
- Elevate organic social media as a key pillar of PTC’s communications strategy, with emphasis on brand-level storytelling and social-first content.
- Define channel and account strategy, including rationalizing the number of accounts and prioritizing platforms (e.g., LinkedIn, TikTok, YouTube) for maximum impact.
- Build a forward-looking social-first content strategy and editorial calendar with emphasis on company priorities, customer achievements, and employee accomplishments.
- Establish comprehensive measurement program to demonstrate impact of organic social media on overall communications strategy.
- Ensure social-first content delivers meaningful value to audiences and reinforces PTC’s overall narrative.
Leadership & Collaboration
- Manage and mentor the brand and social team while fostering collaboration across marketing, communications, and business units.
- Serve as a strategic advisor to senior leadership on brand and social media strategy.
Qualifications
- 10+ years of leading corporate brand strategy and organic social media programs.
- Demonstrated ability to reposition a brand and drive measurable improvements in awareness and perception.
- Strong track record of building business cases for brand investment and securing budgets.
- Demonstrated success building an organic social media program, developing a 12-month editorial calendar, and creating compelling social-first content.
- Ability to balance overarching program direction and leadership responsibilities with hands-on creative execution.
- Exceptional communication, planning, and interpersonal skills.
- Experienced people manager with proven philosophy of setting teammates up for success, thoughtful delegation, and constructive coaching.
Key skills/competency
- Brand Strategy
- Social Media Marketing
- Content Strategy
- Team Leadership
- Marketing Communications
- Brand Repositioning
- Organic Social Media
- Editorial Calendar
- Performance Measurement
- Stakeholder Management
Skills & topics
- Head of Brand
- Social Media Manager
- Brand Strategy
- Social Media Strategy
- Content Marketing
- Digital Marketing
- Marketing Leadership
- Corporate Communications
- Brand Management
- Social Media Marketing
- TikTok
- YouTube
- Leadership
- Management
- Marketing
- Communications
- Brand Repositioning
- Organic Social Media
- Editorial Calendar
- Performance Measurement
How to get hired
- Customize your resume: Highlight 10+ years in brand strategy and social media leadership, focusing on repositioning and measurable impact.
- Craft a compelling application: Emphasize your track record in building business cases for brand investment and securing budgets.
- Prepare for interviews: Be ready to discuss your experience with social-first content, editorial calendars, and team management.
- Showcase strategic thinking: Demonstrate your ability to align brand and social programs with overall business goals and global audiences.
Technical preparation
Master social media platforms and analytics tools.,Develop social-first content strategy and calendars.,Understand brand positioning and messaging frameworks.,Analyze brand perception and campaign performance metrics.
Behavioral questions
Describe a successful brand repositioning strategy.,How do you build a compelling social-first content plan?,Share an example of managing and mentoring a team.,How do you align marketing with business goals?
Frequently asked questions
- What is the salary range for the Head of Brand & Social Media position at PTC?
- The anticipated annual salary range for the Head of Brand & Social Media at PTC is between $175,000 and $200,000. Actual compensation may vary based on skills, qualifications, experience, and location. Candidates may also be eligible for a performance-based bonus.
- What are the key responsibilities of the Head of Brand & Social Media at PTC?
- The Head of Brand & Social Media will define and articulate PTC's brand philosophy, develop a multi-year brand repositioning roadmap, and oversee creative development for brand initiatives. They will also elevate organic social media, define channel strategy, build a social-first content strategy, and establish measurement programs for both brand and social media.
- What qualifications are required for the Head of Brand & Social Media role at PTC?
- PTC requires at least 10 years of experience leading corporate brand strategy and organic social media programs. Demonstrated success in brand repositioning, building business cases for investment, creating social-first content, and managing teams are essential. Strong communication, planning, and interpersonal skills are also necessary.
- What benefits does PTC offer to its employees?
- PTC offers a comprehensive benefits package, including eligibility for performance-based bonuses, employee stock purchase programs, medical, dental, and vision insurance, paid time off, tuition reimbursement, 401(k) contributions with employer match, flexible spending accounts, life insurance, disability coverage, and commuter subsidies for office-assigned employees.
- How does PTC approach diversity and inclusion in its hiring process for the Head of Brand & Social Media role?
- PTC is committed to creating an inclusive environment where everyone feels empowered to bring their authentic selves to work. They are an Equal Opportunity Employer and welcome applicants from all backgrounds, hiring without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex, sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by law.
- How can I apply for the Head of Brand & Social Media position at PTC?
- Applications are accepted on an ongoing basis until the opportunity is filled. You can typically apply through PTC's careers page. For accommodation requests regarding the website accessibility or application process, you can contact PTC's Talent Acquisition team at TalentAcquisition@ptc.com.