Head of Brand & Social Media

About The Role

PTC is seeking a Head of Brand and organic Social Media as the company continues to elevate and modernize the way it communicates with customers, employees, partners, and investors. This person will be responsible for repositioning the PTC brand to be more human, relatable, and impactful – clearly demonstrating the positive impact PTC has on the world through its customers and employees. This person will also be responsible for advancing PTC’s organic social media program by prioritizing informative and thought-provoking social-first content over traditional promotional tactics. There is ample opportunity to build and mature both programs over time and solidify their respective impacts for a company of PTC’s size and breadth. The ideal candidate will ensure both programs support PTC’s business goals and priorities and resonate with global audiences. They will be able to understand the “big picture” of what’s happening across PTC and execute the brand and social programs in the context of the company’s overall marketing and communications strategies.

Key Responsibilities

Brand Leadership

• Define and articulate PTC’s brand philosophy, positioning, and identity to earn buy-in across the organization.
• Develop a multi-year brand repositioning and activation roadmap, including primary objectives and areas of investment, example activations, and measurement programs.
• Coordinate with other marketing leaders to establish a comprehensive messaging hierarchy that begins at the brand level.
• Develop and implement measurement frameworks to track brand awareness and impact and demonstrate improvements in brand perception over time.
• Oversee creative development for brand initiatives, balancing strategic direction with hands-on execution.

Social Media Strategy

• Elevate organic social media as a key pillar of PTC’s communications strategy, with emphasis on brand-level storytelling and social-first content.
• Define channel and account strategy, including rationalizing the number of accounts and prioritizing platforms (e.g., LinkedIn, TikTok, YouTube) for maximum impact.
• Build a forward-looking social-first content strategy and editorial calendar with emphasis on company priorities, customer achievements, and employee accomplishments.
• Establish comprehensive measurement program to demonstrate impact of organic social media on overall communications strategy.
• Ensure social-first content delivers meaningful value to audiences and reinforces PTC’s overall narrative.

Leadership & Collaboration

• Manage and mentor the brand and social team while fostering collaboration across marketing, communications, and business units.
• Serve as a strategic advisor to senior leadership on brand and social media strategy.

Qualifications

• 10+ years of leading corporate brand strategy and organic social media programs.
• Demonstrated ability to reposition a brand and drive measurable improvements in awareness and perception.
• Strong track record of building business cases for brand investment and securing budgets.
• Demonstrated success building an organic social media program, developing a 12-month editorial calendar, and creating compelling social-first content.
• Ability to balance overarching program direction and leadership responsibilities with hands-on creative execution.
• Exceptional communication, planning, and interpersonal skills.
• Experienced people manager with proven philosophy of setting teammates up for success, thoughtful delegation, and constructive coaching.

Key skills/competency

• Brand Strategy
• Social Media Marketing
• Content Strategy
• Team Leadership
• Marketing Communications
• Brand Repositioning
• Organic Social Media
• Editorial Calendar
• Performance Measurement
• Stakeholder Management