Product Lead, Grocery

About Propel

Propel is on a mission to build technology that strengthens the social safety net. We’re a passionate team of ~100 Propellers who envision a future where every American has the tools and resources they need to thrive.

About The Role

We launched the Propel Marketplace to connect our ~5M monthly active users to products, services, and exclusive offers from leading brands across grocery and retail, healthcare, telecoms, financial services, and auto. It has grown into a powerful, industry-leading performance tool for our partners and a critical revenue driver for Propel. We have strong product market fit, our users love our app, and our customers love that we have a significant reach and engagement with our users.

We're hiring a Product Lead (Senior or Staff Product Manager) to own the Grocery product vertical that sits within our broader Marketplace product ecosystem. You'll inherit and drive a large cross-functional team (engineers, designers, and data scientists) with a clear problem space and momentum. In addition to running a cross-functional product squad, you'll partner closely with our business team across business development and customer success. You’ll report directly to the VP of Product.

We’re looking for someone who is an excellent executor and is excited to drive user and commercial strategy. You'll ship — fast, with quality, across a tight cross functional pod — and you'll also shape the bets: which user segments we build for, how we translate retailer and CPG demand into a product users love, and where the durable value (and revenue) actually comes from. We’re looking for someone who is excited and energized by the opportunity to balance commercial strategy with low income user experiences.

What You'll Do

• Own the end-to-end product vision & strategy for grocery – both how we help users save money on groceries and how we create value for commercial partners
• Deeply understand the grocery shopping habits & needs of SNAP recipients & be able to identify areas of opportunity & overlap with retailers & CPGs
• Balance a portfolio of smaller experiments and larger 0 →1 efforts that define our roadmap in the space – this looks like sharp hypothesis definition, fast iteration and close collaboration with engineering, design & sales
• Define & track the success metrics that tie user value to commercial performance
• Communicate product strategy clearly to leadership, cross-functional teams and commercial partners
• Uses AI tools (we use Claude) fluently to move faster - turning a rough brief into a structured doc, a messy transcript into clear action items, or a vague ask into a scoped problem statement

What We’re Looking For

• 5+ years of product management experience with direct experience shipping large-scale consumer products
• Commercial fluency & partnership experience. You’ve had to work with commercial partners before (ideally in the retail space), and gone through the exercise of identifying areas of overlap in user and partner needs. You can sit across the table from a retailer or CPG, understand what they need, and translate requirements into the product — without losing sight of user value.
• Demonstrated 0→1 product experience. You’ve taken a product from an idea or early concept to a shipped, scaled solution.
• AI fluency. You use AI tools fluently as part of daily work - prompting effectively, evaluating outputs critically, and applying them where they genuinely accelerate the work, whether that's synthesizing research, structuring docs, or turning ambiguous asks into scoped problem statements.
• Data-driven. You reach for the data yourself (we run on Amplitude, Metabase/Snowflake), frame the right metrics, and can tell the difference between a real signal and a vanity one.
• Mission-aligned. You care about building for low-income and underserved users, and you bring both empathy and rigor to it. You hold a high bar that behavior change has to be worth it for the user, even when there's no revenue upside.
• Startup experience. You’re comfortable with ambiguity, move fast, and know how to make smart tradeoffs with limited resources.
• Exceptional communication skills. you can present a product vision to a C-suite buyer and write a clear PRD with equal confidence.
• Strong collaboration skills with both technical and non-technical stakeholders

At Propel, you'll enjoy

• Meaningful work and a strong shared sense of mission
• Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn. The team meets in-person for optional retreats.
• 20 Days of PTO
• 4% 401K match
• $10k lifetime spend towards Carrot Fertility
• Excellent Medical, Dental and Vision options
• Other health and mental health focused benefits and perks

Propel believes that everyone should be compensated fairly and equitably. We set our salary ranges using compensation data from hundreds of NYC-based startups at our stage. Additionally, pay is not determined based on location. The expected base salary for the role is $190,000 - $250,000. Equity and excellent benefits come with this position as well!

Additional Considerations

• We are committed to building a diverse and inclusive team, and welcome applicants from all backgrounds and abilities.
• Interview Accommodations: Propel is committed to providing reasonable accommodations throughout the interview process. If you need accommodations due to a disability or medical condition (such as additional time or accessibility support), please let us know as early as possible so we can support you appropriately.
• We're currently accepting applications from the states we have an established entity, which includes California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, and Washington.
• Background Check Requirement: For roles with access to confidential employee or customer information, a background check may be conducted following a conditional offer. All background checks are handled in accordance with applicable laws, including the Fair Credit Reporting Act (FCRA).

More About Propel

Propel is a technology company that’s strengthening the social safety net for people who receive government benefits. Over 5 million Americans trust the free, modern Propel app to manage their government benefits, save money, and get updates when their benefits change. We’ve also partnered with renowned institutions and organizations like Vote.org, GoFundMe, and GiveDirectly.

Propel is a for-profit, venture-backed company that holds its social mission at its core. We're proud to be supported by a blend of nonprofits, impact investors, and world-class investors including the Robin Hood Foundation, Andreessen Horowitz, Nyca Partners, Financial Health Network, JPMorganChase, Kevin Durant, Serena Williams, and Nas.

Key skills/competency

• Product Management
• Grocery Vertical
• Consumer Products
• Commercial Strategy
• Partnership Experience
• 0 to 1 Product Development
• AI Tools Fluency
• Data Analysis
• Stakeholder Collaboration
• Mission Alignment