Staff Software Engineer (Marketing Platforms)
Nubank · Brazil, Belo Horizonte; Brazil, Campinas; Brazil, Rio de Janeiro; Brazil, Sao Paulo
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- Brazil, Belo Horizonte; Brazil, Campinas; Brazil, Rio de Janeiro; Brazil, Sao Paulo
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Subject: Interested in the Staff Software Engineer (Marketing Platforms) role at Nubank
Hi Dana — I came across the Staff Software Engineer (Marketing Platforms) opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Nubank stood out because…
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About the role
Staff Software Engineer – Marketing Platforms
About Us
Nu is one of the largest digital financial platforms in the world, with more than 127 million customers across Brazil, Mexico, and Colombia.
Guided by our mission to fight complexity and empower people, we are redefining financial services in Latin America and beyond — and this is still just the beginning of the purple future we’re building.
We combine proprietary technology, data intelligence, and an efficient operating model to deliver financial products that are simple, accessible, and human. Our impact has been recognized by global rankings such as Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Bank.
Learn more at: https://international.nubank.com.br/careers/
About the role
The Marketing Platforms area, inside our Growth Platforms BU, is responsible for enabling Nubank’s growth engine across owned and paid channels.
This includes our public websites (BR, MX, CO and future markets), the Audience Manager platform (how we build, govern and activate audiences for campaigns and experiments), and Campaign Manager / orchestration capabilities that connect messages, audiences and channels into coherent customer journeys at scale.
As a Staff Software Engineer – Marketing Platforms , you will be a senior technical leader working across this ecosystem: defining architecture and technical direction, ensuring that Audience Manager, Website Platform and Campaign Manager evolve as a cohesive platform, and directly influencing how Nubank acquires, engages and retains customers across countries.
You’ll be responsible for
- Designing and evolving large-scale, data-intensive marketing platforms, in domains such as martech, experimentation, audience/identity and web platforms, operating across multiple channels and markets.
- Working end-to-end across the Marketing Platforms stack, partnering with Audience Manager, Website Platform and Campaign Manager squads to define technical direction, shape roadmaps and ensure these platforms work together as a cohesive ecosystem.
- Translating growth and brand strategy into platform architecture, turning audience, campaign and website needs into clear architectural choices and explicit trade-offs with a long-term view.
- Providing strong technical leadership: setting architectural direction, leading design reviews, evolving engineering standards and mentoring engineers and tech leads across multiple squads.
- Helping teams design systems that are observable, debuggable and experimentation-friendly, supporting data-driven decision making in how we run campaigns and optimize journeys.
- Navigating complex stakeholder landscapes, collaborating with Product, Data, Design, Marketing and other platform teams to align priorities, manage dependencies and keep interfaces between systems healthy over time.
- Operating in high-visibility, cross-impact areas, where platform decisions directly affect Nubank’s growth, brand presence and audience activation across BR, MX, CO and future geos.
- Framing ambiguous problems into clear options, and driving alignment through well-structured communication (technical docs, RFCs, design sessions and presentations).
We are looking for a person who has
Required
- Solid experience as a Staff-level engineer designing and evolving large-scale, data-intensive platforms, ideally in marketing technology, experimentation, audience/identity or web platforms.
- Ability to work end-to-end across a multi-product stack, partnering with several squads to make sure platforms interoperate as a coherent ecosystem.
- Proven track record connecting product strategy and platform design, turning growth and brand objectives into concrete architectural choices for audiences, campaign orchestration and website capabilities.
- Strong technical leadership skills: setting architectural direction, driving design reviews, evolving engineering standards and mentoring senior engineers and tech leaders.
- Experience with experimentation and data-driven decision making, and with designing systems that are observable, instrumented and easy to reason about.
- Demonstrated ability to navigate complex stakeholder environments, collaborating with Product, Data, Design, Marketing and other platform teams to align priorities and manage dependencies.
- Comfort operating in high-visibility, cross-impact domains, where platform decisions have direct effect on growth and brand outcomes.
- High tolerance for ambiguity, with the ability to frame complex problems into clear options and drive alignment through structured written and verbal communication.
Nice to have
- Background in growth, martech or CRM platforms.
- Experience in multi-country or multi-brand environments.
- Previous work on customer data platforms, journey orchestration or experimentation platforms.
Location for this opportunity
- Brazil – Hybrid hubs: São Paulo, Campinas, Rio de Janeiro, or Belo Horizonte (aligned with Nubank’s official office locations).
Work Model for this Role
- Hybrid 2–3 times/week: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration. For more details, visit https://building.nubank.com/nu-hybrid-work-model/
Our Benefits – Brazil (Employee, Hybrid)
- Chance of earning equity at Nubank
- Food / Meal Card (Vale-Refeição and/or Vale-Alimentação)
- Public Transportation Commuting Benefit (Vale-Transporte)
- NuCare – Psychological, Financial and Legal Assistance Program
- Life Insurance
- Medical Plan
- Dental Plan
- NuLanguage – Language Course Program
- Nucleo – Our learning platform of courses
- Extended Parental Leave
- Daycare Allowance
- Parental Consultancy
- Work-from-home Allowance
- Gym Partnerships
- 30 days of paid vacation
- Relocation Assistance Package, if applicable
Join us
If you want to shape the platforms that power Nubank’s growth engine — from how we build audiences to how we orchestrate campaigns and run our public websites — we’d love to hear from you.
Apply now to be our Staff Software Engineer – Marketing Platforms in Brazil.
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