Global Marketing Expert
Nubank · USA, Miami
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- USA, Miami
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Subject: Interested in the Global Marketing Expert role at Nubank
Hi Sam — I came across the Global Marketing Expert opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Nubank stood out because…
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About the role
About Nubank
Nu is the world’s largest digital banking platform outside of Asia, serving over 123 million customers across Brazil, Mexico, and Colombia. The company has been leading an industry transformation by leveraging data and proprietary technology to develop innovative products and services. Guided by its mission to fight complexity and empower people, Nu caters to customers’ complete financial journey, promoting financial access and advancement with responsible lending and transparency. The company is powered by an efficient and scalable business model that combines low cost to serve with growing returns. Nu’s impact has been recognized in multiple awards, including Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Banks. The Company is preparing for its next growth cycle where it will accelerate its internationalization process outside Latin America, and will also enter new verticals beyond financial services in its core markets taking advantage of the significant customer penetration.
Nubank History Video
Check out our Blog About Nu
About the team
As the Global Marketing Expert at Nubank, you will work closely with the Director from day one to help shape and structure the Global Brand team, contributing to the formation of a lean team that drives our brand strategy and activations. Key collaborative efforts will involve working closely with local market teams, product development teams, strategic partners, and senior leadership. Your role will demand high levels of communication and alignment to adapt global branding strategies to meet local needs effectively.
About the role
Nubank is seeking a Global Marketing Expert to lead the execution and activations of our global marketing partnerships as we accelerate international expansion. This is a critical new role, focused on ensuring consistency and excellence in how we show up as a brand across markets.
This Expert will bridge the gap between our brand strategy and physical/digital experiences, ensuring every sponsorship dollar drives measurable impact, brand equity, and community engagement. We are looking for a candidate with high attention to detail and craft and the ability to work highly independently while managing a broad range of stakeholders.
Key responsibilities and Expectations
- Lead the creative concepting and execution of on-site activations, ensuring a seamless premium experience for attendees
- Act as the primary point of contact for external partners, agencies, and internal cross-functional teams (Legal, PR, Regional Marketing)
- Create "activation playbooks" that allow regional teams to implement global sponsorships with local relevance
- Define KPIs for each partnership (e.g., reach, sentiment, lead gen, ROI) and deliver post-event reports to leadership
- Manage a multi-million dollar global activation budget, ensuring efficient allocation and vendor management
Qualifications
Professional Experience & Education:
- High Education in Marketing, Business, Communications, or related field; MBA or advanced degree is a plus.
- 8 years of experience in marketing, with a strong emphasis on brand activations and sponsorships
- Proven ability to manage projects across multiple time zones, cultures, and languages
- Strong commercial acumen with experience navigating complex multi-year partnership contracts
- A "design-first" approach with high attention to detail to ensure brand aesthetics are upheld in physical and digital environments
- Experience in the F1 ecosystem is a strong plus
Competences & Attributes:
- Fluency in English is mandatory; Portuguese and Spanish are a plus.
- Proven leadership track record, successfully leading and scaling brand and sponsorship activations with adaptability to evolving objectives and business needs.
- Exceptional at connecting with teams, challenging ideas, and driving collaboration across senior leadership and cross-functional teams.
- Excellent analytical and problem-solving skills; ability to assess organizational gaps and implement scalable solutions.
- Comfortable navigating ambiguity and building processes from the ground up in a high-growth, international environment.
Core Leadership Skills
- BUSINESS ACUMEN
Drives strategic business alignment at Nubank by analyzing market dynamics, identifying opportunities, and ensuring informed decision-making to influence organizational direction.
- COMMUNICATION
Masters complex communication, mentoring others, fostering open dialogue, and adapting strategies to enhance organizational effectiveness.
- AGILE ADAPTABILITY
Leads with agility, pioneering solutions, fostering a culture of learning, collaboration, and continuous value delivery.
Location & Work Model
- Hybrid 2-3 times/week: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration. For more details, visit https://building.nubank.com/nu-hybrid-work-model/
- This position is based in Miami, Florida
Benefits
- Opportunity of earning equity at Nu
- Medical Insurance
- Dental and Vision Insurance
- Life Insurance and AD&D
- Extended maternity and paternity leaves
- Nucleo - Our learning platform of courses
- NuLanguage - Our language learning program
- NuCare - Our mental health and wellness assistance program
- Extended maternity and paternity leaves
- 401K
- Saving Plans - Health Saving Account and Flexible Spending Account
- Work-from-home Allowance
- Relocation Assistance Package, if applicable.