Digital Marketing Manager
M2 Ingredients · Chicago, IL
- Hybrid
- Full-time
- $110,000 / year
- Chicago, IL
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Digital Marketing Manager
M2 Ingredients · Chicago, IL
Jamie Fox
Hiring Manager · h•••••@recruiting.paylocity.com
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Subject: Interested in the Digital Marketing Manager role at M2 Ingredients
Hi Jamie — I came across the Digital Marketing Manager opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and M2 Ingredients stood out because…
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Not recommended alone — most applicants never hear back.
Job highlights
- Lead digital marketing strategy and execution.
- Grow channels and optimize full-funnel performance.
- Manage paid, organic, influencer, and DTC efforts.
- Build and manage creator programs and partnerships.
- Drive brand growth through data-driven insights.
About the role
Digital Marketing Manager
We're looking for a Digital Marketing Manager with a builder mentality, ready to accelerate Om. You have a proven track record of rapidly growing channels, owning a full-funnel digital strategy, and integrating paid, organic, influencer, DTC, and Amazon into a cohesive growth plan. Reporting to the Director of Brand & Innovation, you will be our in-house digital engine, responsible for setting the strategy and managing execution end-to-end, shaping the brand's presence across platforms, communities, and culture.
Why OM?
At OM, we are dedicated to bringing the benefits of functional mushrooms to everyone. As a leader in the wellness industry, we blend science, innovation, and nature to create products that promote healthier lives. Joining OM means becoming part of a passionate, collaborative team where your contributions directly impact our growth, our customers, and the future of the functional mushroom category.
Key Responsibilities:
- Lead the development of a social-first brand strategy, content, and activation, owning the brand's voice and presence across all platforms.
- Provide paid media direction and execution, managing spend efficiently and optimizing relentlessly across channels.
- Build and manage a best-in-class influencer and creator ecosystem, including TikTok Shop strategy and execution.
- Track, analyze, and optimize campaign performance, garnering insights to refine strategy and double down on effective tactics.
- Execute engagement and collaboration strategies to activate partnerships and community moments that build brand love.
- Align digital marketing with DTC strategy to integrate across the full direct-to-consumer funnel.
- Define social KPIs (engagement, reach, sentiment, conversion), track performance, and analyze results.
- Navigate ambiguity in evolving business objectives, new product launches, KPIs, and insights.
Requirements:
- 5-6+ years of digital marketing experience, with a strong preference for brand-side experience and mandatory DTC experience.
- Wellness or CPG background is a strong plus, demonstrating understanding of the consumer and category.
- Proven ability as a channel builder with a demonstrated history of significant channel growth.
- Holistic full-funnel ownership mentality, integrating paid, organic, influencer, and DTC strategies.
- Strong strategy and execution skills, capable of both defining a brief and executing it.
- TikTok-native understanding and proven results driving performance on the platform.
- Data-driven decision-making abilities, with the capacity to prove performance-based insights.
- Highly autonomous, with the ability to build playbooks and drive initiatives independently.
Benefits & Perks:
- Competitive compensation and bonus opportunities
- Medical, Dental, and Vision Insurance
- 401(k) with Company Safe Harbor Contribution
- Paid Time Off, Paid Holidays, and Sick Leave
- Paid Parental Leave
- Company-Paid Life and Disability Insurance
- Employee Assistance Program (EAP)
- Professional development and career growth opportunities
- Employee discounts on OM products
Key skills/competency:
- Digital Marketing Strategy
- Paid Media
- Organic Social Media
- Influencer Marketing
- DTC E-commerce
- Content Creation
- Performance Analysis
- TikTok Marketing
- Brand Management
- Cross-channel Integration
Skills & topics
- Digital Marketing Manager
- Marketing Strategy
- Paid Media
- Organic Social
- Influencer Marketing
- DTC E-commerce
- TikTok Marketing
- Brand Growth
- Performance Marketing
- CPG Marketing
- Wellness Marketing
- Channel Development
- Content Strategy
- Social Media
- Amazon Marketing
How to get hired
- Tailor your resume: Highlight your 5-6+ years of digital marketing, DTC, and brand-side experience, emphasizing channel growth and full-funnel ownership.
- Showcase TikTok expertise: Provide specific examples of successful TikTok campaigns and results you've driven on the platform.
- Quantify achievements: Use data and metrics to demonstrate your impact on KPIs like engagement, reach, sentiment, and conversion in previous roles.
- Demonstrate autonomy: Highlight your ability to build strategies and playbooks independently, showcasing your builder mentality.
- Research M2 Ingredients: Understand their mission, products, and current marketing efforts to tailor your application and interview responses.
Technical preparation
Master social media analytics tools.,Practice paid media campaign optimization.,Develop TikTok strategy examples.,Build DTC funnel performance reports.
Behavioral questions
Describe a time you built a new marketing channel.,How do you integrate paid, organic, and influencer efforts?,Share an example of a successful TikTok campaign.,How do you handle ambiguity and evolving goals?
Prefer to apply the usual way?
Not recommended alone — most applicants never hear back. Email the hiring manager first.
Frequently asked questions
- What is the expected experience level for the Digital Marketing Manager role at M2 Ingredients?
- M2 Ingredients is seeking a Digital Marketing Manager with 5-6+ years of digital marketing experience. Brand-side experience is strongly preferred, and direct-to-consumer (DTC) experience is mandatory for this role.
- Is DTC experience required for the Digital Marketing Manager position?
- Yes, direct-to-consumer (DTC) experience is a mandatory requirement for the Digital Marketing Manager role at M2 Ingredients. They are looking for candidates who understand and can integrate digital marketing into the full DTC funnel.
- What type of background is preferred for the Digital Marketing Manager at M2 Ingredients?
- While not strictly required, M2 Ingredients has a strong preference for candidates with brand-side experience. Additionally, a background in the wellness or CPG (Consumer Packaged Goods) industries is considered a strong plus, indicating familiarity with the target consumer and market.
- How important is TikTok marketing experience for this Digital Marketing Manager role?
- TikTok marketing experience is highly important, as M2 Ingredients is looking for someone 'TikTok-native'. This means you should not only understand the platform theoretically but also have a proven track record of driving tangible results and executing strategies, including TikTok Shop, on the platform.
- What does M2 Ingredients mean by a 'builder mentality' for this role?
- A 'builder mentality' for the Digital Marketing Manager at M2 Ingredients implies a proactive, self-starting individual who can establish and grow digital marketing functions from the ground up. This includes developing strategies, creating playbooks, and driving initiatives independently, rather than just managing existing processes.
- What are the key responsibilities of the Digital Marketing Manager at M2 Ingredients?
- The Digital Marketing Manager will lead social-first brand strategy, content, and activation; manage paid media direction and execution; build and manage an influencer/creator program; track and optimize performance reporting; execute engagement and community strategies; and align with DTC strategy. They will also define and track social KPIs.
- What kind of opportunities for professional development are available at M2 Ingredients?
- M2 Ingredients offers professional development and career growth opportunities. They are committed to helping employees advance their skills and careers within the company, supporting their long-term professional journey.
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