Sr. Sales Specialist - Used Cars, Frankfurt (m/f/d)

Role Overview

As a Senior Sales Specialist – Used Cars, you will drive Lucid’s pre-owned sales performance in Germany while ensuring operational excellence across the entire used car lifecycle. Based in Frankfurt, you will combine customer-facing responsibilities with hands-on operational execution — from vehicle appraisal and trade-in handling to pricing support, listing management, showroom presentation, and delivery coordination.

You will work closely with studio teams, service centers, logistics partners, and the European Remarketing Team in Amsterdam to ensure alignment with regional strategy, pricing guidance, and premium brand standards, while contributing to the continued growth and scalability of Lucid’s pre-owned business in Germany.

Key Responsibilities

Customer Engagement & Sales Execution
• Engage with customers online and in-studio and guide them through the pre-owned buying journey with a premium, consultative sales approach.
• Own the customer journey from first contact through vehicle delivery, ensuring a seamless and exceptional experience.
• Conduct product demonstrations, test drives, and vehicle handovers while upholding Lucid’s premium brand standards.
• Manage the sales funnel in Salesforce (lead qualification → opportunity → quote → close) and maintain accurate pipeline hygiene and data quality.
• Achieve individual sales targets aligned with the commission plan while maintaining high customer satisfaction (NPS/CSAT).
• Provide transparent, data-backed trade-in evaluations to support deal conversion and customer retention.

Vehicle Appraisal & Trade-In
• Perform accurate vehicle appraisals based on condition, mileage, equipment, service history, and market demand.
• Use Lucid tools and market data to generate competitive and customer-transparent trade-in valuations.
• Support studio teams in evaluating trade-ins and integrating valuations seamlessly into the sales process to maximize close rates.

Pricing, Market Intelligence & Residual Value
• Monitor competitor listings, market trends, and residual value dynamics across Germany.
• Collaborate with the Amsterdam Remarketing Team to align pricing strategies and ensure strong market positioning.
• Flag pricing opportunities and slow-moving vehicles and recommend actions to improve rotation, margins, and inventory performance.

Pre-Owned Operations & Time-to-Market

• Coordinate with Service and Logistics to ensure timely inspection, reconditioning, photography, and listing readiness.
• Support efficient vehicle intake processes from acquisition through inspection and preparation.
• Minimize days-to-market and days-in-inventory by proactively managing bottlenecks and readiness status.
• Support healthy stock rotation and pipeline visibility through accurate inventory tracking and coordination.

Digital Marketplace & Showroom Presentation
• Manage and optimize listings on Mobile.de and other relevant platforms, ensuring completeness, accuracy, and premium presentation.
• Ensure showroom display meets Lucid’s premium standards, including vehicle cleanliness, merchandising assets, price transparency, QR codes, and spec sheets.
• Regularly audit listing quality, imagery, and content and drive continuous improvements to customer conversion.

Events, Activations & Brand Experiences
• Support and participate in local events, test drive activations, and brand experiences to promote the pre-owned portfolio.
• Represent Lucid with professionalism and enthusiasm at all customer-facing events and ensure vehicle readiness for activations.

Cross-Functional Collaboration
• Partner with Sales, Service, Logistics, Operations Partners, and the European Remarketing Team to ensure smooth workflows from vehicle intake to delivery.
• Share insights and feedback to continuously improve Lucid’s pre-owned program, including processes, pricing strategies, and customer experience.

Key Performance Indicators (KPIs)
• Sales volume and revenue versus target (commission-linked)
• Lead-to-sale conversion and pipeline health (Salesforce)
• Trade-in conversion rate and appraisal accuracy
• Days-to-market and days-in-inventory
• Listing quality (accuracy, completeness, imagery) and showroom presentation scores
• Customer satisfaction (NPS/CSAT) and delivery quality

Qualifications

• 5+ years of experience in automotive retail, preferably in used cars, remarketing, vehicle appraisal, or pre-owned sales.
• Strong understanding of used vehicle valuation, pricing dynamics, and the German automotive market.
• Proven track record in closing deals within a commission-driven environment.
• Experience with automotive marketplaces such as Mobile.de and CRM systems (Salesforce preferred).
• Excellent communication, customer interaction, and cross-functional collaboration skills.
• Valid Class B driver’s license.
• Fluency in German and proficient in English.
• Hands-on, proactive, and detail-oriented with the ability to thrive in a fast-paced environment

Lucid Motors is committed to maintaining a safe and trustworthy environment. As such, a background check may be required during the hiring process. This will be performed in line with European data protection laws, and candidates will be informed and asked to provide consent before the check is conducted.

At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable local laws and regulations.