Founding Content Marketer
LTV.ai · New York, NY
- On site
- Full-time
- $120,000 / year
- New York, NY
Job highlights
- Build content engine from scratch.
- Own company voice and brand.
- Develop strategy for newsletters, social.
- Grow customer community and audience.
- Utilize AI for content creation.
About the role
About LTV.ai
At LTV.ai, we're redefining email marketing for e-commerce brands by automating a lot of the day-to-day manual grunt work that goes into email marketing, from segmentation, to creating campaigns without designers, to personalization. While increasing LTV and driving measurable growth, we help brands stay focused on what matters most - the customer.
Why join us?
We're a fast-moving team building a high-growth company that's transforming the e-commerce industry. As our founding content marketer, you'll own the entire content engine from day one — building it from scratch and shaping how the market hears about LTV.ai. You'll have a rare canvas: real customers (Fabletics, Sur La Table, J. Jill, Backcountry, Twillory, Swim USA), real results (15-20% lifts in email sales, 70% reduction in operational expenses, 131.3% NRR), and a team that just closed a growth round to go bigger, faster.
What You'll Build
This is a build-from-scratch role. You're not inheriting a content calendar — you're designing the engine. You'll own LTV.ai's voice across every customer-facing surface and turn our product velocity, customer wins, and AI-native point of view into a content motion that compounds.
- Launch and run a weekly newsletter — the must-read for e-commerce retention operators
- Build a recurring roundup of the best emails sent through LTV.ai, surfacing real campaigns, results, and creative from our customer base
- Turn every product launch into a story — feature summaries, release notes, and announcements that show why it matters, not just what shipped
- Own the LinkedIn and broader social strategy end-to-end: founder content, company channels, and a repeatable playbook for shipping daily
- Stand up and grow our customer community — a place where the best e-commerce retention operators come to learn, share, and level up
- Develop our content pillars, distribution model, and editorial standards so the engine keeps running as we scale
- Partner with sales, CS, and product to mine wins, customer stories, and product moments worth telling
What We're Looking For (ideally)
- 4+ years in content marketing, brand, or editorial roles — ideally with time at an early-stage startup where you built something from zero
- Founder mentality — you're energized by a blank page and have a track record of standing up content engines, not just operating inherited ones
- Deep understanding of the e-commerce ecosystem and retention channels — you know what operators actually care about and can write to them, not at them
- Sharp writer with a real voice — you can move fluidly between a punchy LinkedIn post, a thoughtful newsletter, a product announcement, and a customer story
- Proven LinkedIn and social instincts — you've grown company or founder accounts and understand what makes content travel in B2B today
- AI-first operator — your default instinct is to use AI to research, draft, edit, repurpose, and ship at 10x the volume without sacrificing quality. You treat AI tooling as a force multiplier, not a novelty
- Community builder — you've grown an audience, run a Slack/Discord/Circle community, or built a program that gets customers talking to each other
- Analytical and self-directing — you set your own goals, instrument your work, and double down on what's working
- Strong taste — you can tell the difference between content that performs and content that just fills a calendar, and you don't ship the latter
Compensation + Benefits
Base depends a lot on the person but we reward A players. Equity included.
If you're curious, ambitious, and hungry to build something big, feel free to email our founder directly asad@ltv.ai - we'd love to hear from you.
Key skills/competency
- Content Marketing
- Brand Building
- Editorial Strategy
- E-commerce Marketing
- Social Media Strategy
- Community Management
- AI Tools
- Content Creation
- Analytical Skills
- Growth Marketing
Skills & topics
- Content Marketing
- Founding Role
- E-commerce
- Email Marketing
- AI
- Social Media
- Community Management
- Startup
- Growth Marketing
- Content Strategy
- Brand Marketing
- Editorial
- Writer
- Marketer
How to get hired
- Tailor your resume: Highlight experience building content from scratch and early-stage startup success.
- Showcase your portfolio: Demonstrate your writing skills with examples of newsletters, social posts, and community initiatives.
- Emphasize AI proficiency: Detail how you've used AI tools to scale content creation and improve efficiency.
- Research LTV.ai: Understand their e-commerce focus, customer successes, and AI-native approach.
- Connect with the founder: Email asad@ltv.ai to express your interest and ask insightful questions.
Technical preparation
Master AI content generation tools.,Analyze e-commerce marketing benchmarks.,Practice drafting diverse content formats.,Build a mock content strategy document.
Behavioral questions
Describe building something from zero.,How do you use AI as a force multiplier?,Share a time you built a community.,How do you measure content success?
Frequently asked questions
- What is LTV.ai's core mission?
- LTV.ai's mission is to redefine email marketing for e-commerce brands by automating manual tasks, increasing customer lifetime value (LTV), and driving measurable growth, allowing brands to focus on their customers.
- What makes the Founding Content Marketer role unique at LTV.ai?
- This is a unique build-from-scratch opportunity where you will own the entire content engine, shape the company's voice, and leverage AI to create content at scale. You'll have direct access to real customers and their results.
- What type of results has LTV.ai achieved for its clients?
- LTV.ai has helped clients achieve significant results, including 15-20% lifts in email sales, a 70% reduction in operational expenses, and 131.3% Net Revenue Retention (NRR).
- What is LTV.ai's stance on AI in content marketing?
- LTV.ai embraces an AI-first approach. They expect candidates to use AI as a force multiplier for researching, drafting, editing, and repurposing content at high volume without sacrificing quality.
- What is the expected experience for a Founding Content Marketer at LTV.ai?
- The ideal candidate has 4+ years in content marketing, brand, or editorial roles, preferably at an early-stage startup. A founder mentality, deep e-commerce understanding, and proven ability to build content engines are highly valued.
- How can I apply for the Founding Content Marketer position at LTV.ai?
- Interested candidates are encouraged to email the founder directly at asad@ltv.ai. Be sure to express your ambition and curiosity to build something significant.
- What kind of content will the Founding Content Marketer create?
- The role involves creating a weekly newsletter, curating customer success stories, writing product launch narratives, managing LinkedIn and social media, and fostering a customer community.
- What does LTV.ai offer in terms of compensation and benefits?
- LTV.ai offers competitive compensation based on the individual's qualifications and includes equity. They reward high performers who are ambitious and hungry to build.