Marketing Manager, Campaigns
Legora · New York, NY
- On site
- Full-time
- $135,000 / year
- New York, NY
Job highlights
- Lead US marketing campaigns to drive brand awareness.
- Develop regional marketing strategy and campaign plans.
- Execute integrated marketing campaigns across channels.
- Partner with growth teams on acquisition priorities.
- Analyze campaign performance and report ROI.
About the role
About Us
Legora is on a mission: to redefine how legal work gets done. From the very start, we have been very clear that we are not building a solution for lawyers, but with them, because it is the only way to make sure it gets done the right way; working side-by-side every step of the way.
Our AI-native workspace empowers legal professionals not just to work faster – but to ask better questions, unlock new insights. Every day, we push the boundaries of legal tech to make complex processes smarter, faster, and more human. From thousands of documents analyzed in minutes to intelligent workflows designed in collaboration with leading practices, we’re turning possibility into reality.
Today, we are trusted by global firms like Cleary Gottlieb, Goodwin, Bird & Bird, and Linklaters in over 40 countries, but we have no plans on stopping here. We ship fast, we iterate effectively, and we scale rapidly – not by accident, but by design.
When you join Legora, you become part of a team that believes “good enough” isn’t good enough and that the way to win is together, by empowering lawyers to do their best work with technology that truly understands them. If you’re excited by building from first principles, working with exceptional people, and accelerating change in a high-stakes, high-impact domain – then this is the moment and the place.
We’re not just shaping the future of legal tech – we’re defining it. Ready to join us in building the intelligent future of law?
The Role
We’re looking for a Marketing Campaigns Manager to join our NYC team and lead the execution of high-impact marketing programs across the US. This role will play a key part in driving brand awareness, pipeline growth, and customer loyalty through campaigns that leverage account-based marketing strategies, creative brand marketing, integrated cross-channel approaches, and content marketing.
You’ll report to the Marketing Director, US and collaborate closely with the global marketing team, including demand generation, product marketing, and brand. You’ll be embedded in the regional go-to-market and engagement teams to plan and execute programs that drive customer acquisition, engage target accounts, and nurture customer relationships. You will play a key role towards achieving new business pipeline, upsell pipeline, and renewals targets across the US.
What You’ll Do
- Build and grow Legora’s brand presence in the US, ensuring Legora shows up wherever our customers are with consistent positioning and messaging across all regional marketing activities.
- Build, manage, and execute a pipeline of customer stories which translate Legora’s impact into compelling proof points, driving advocacy and loyalty.
- Develop regional marketing strategy and campaign plans, defining objectives, target audiences, messaging themes, and channel mix to drive awareness, engagement, and pipeline contribution.
- Lead the conception and execution of integrated marketing campaigns, coordinating across an array of digital, social, content, and in-person channels to deliver cohesive go-to-market initiatives.
- Partner with the US Growth team to align marketing initiatives with pipeline goals, account strategies, and customer acquisition priorities.
- Develop content amplification strategies that extend the reach of Legora’s thought leadership, product stories, and customer narratives across relevant US channels.
- Source and activate customer advocates, identifying US customers for case studies, co-marketing opportunities, testimonials, and speaking engagements.
- Track performance of all regional marketing activities, analyzing results, reporting ROI, and using insights to refine and optimize future programs.
- Generate creative concepts that elevate brand experience, enhancing engagement, differentiation, and the overall impact of Legora’s presence at every touchpoint.
What You Bring
- 4-6 years of experience in B2B marketing, preferably in SaaS or technology sectors, or in a creative marketing role in an agency environment.
- Strong creative instincts paired with a bias for action and ability to execute with speed and precision.
- Ability to wear multiple hats as needed in a dynamic, rapidly evolving organization.
- Hands-on experience supporting events, sponsorships, or regional campaigns.
- Strong organizational skills and attention to detail; able to manage multiple projects simultaneously.
- Excellent written and verbal communication skills.
- Comfortable collaborating across functions and regions in a fast-paced environment.
- Experience with GTM tools like Salesforce, Clay, and HubSpot a plus.
What’s In It For You
- Global collaboration: Partner with teams and clients domestically and internationally.
- Competitive package: Comprehensive salary, benefits, and tools for success.
- Meaningful work: Your efforts shape how thousands of lawyers use AI daily.
- In-person environment: Union Square office designed for ambitious builders.
Benefits & Perks
- Medical, Dental & Vision
- Multiple medical plan options through Aetna and Kaiser Permanente
- HSA or Healthcare FSA (based on plan selection)
- Dental plans via MetLife
- Vision plans via Vision Care
Family Support
- Generous parental leave
- Free access to Maven Clinic
- Dependent Care FSA
- Free One Medical membership for employees and dependents
Additional Perks
- Pre-tax commuter benefits
- Life Insurance + STD/LTD
- 401(K) with generous company match
- Unlimited PTO
- Robust voluntary benefits, including identity protection (via Aura), legal coverage via MetLife, pet savings programs, and more.
Legora is an Equal Opportunity Employer
At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.
Compensation Range: $115K - $155K
Key skills/competency
- B2B Marketing
- Campaign Management
- SaaS Marketing
- Demand Generation
- Content Marketing
- Account-Based Marketing (ABM)
- Brand Awareness
- Customer Loyalty
- Marketing Strategy
- Performance Analysis
Skills & topics
- Marketing Manager
- Campaigns
- B2B Marketing
- SaaS
- Technology
- Demand Generation
- Account-Based Marketing
- Content Marketing
- Brand Awareness
- Marketing Strategy
- NYC
- Legal Tech
How to get hired
- Tailor your resume: Highlight B2B SaaS marketing experience and campaign management achievements.
- Showcase your creativity: Emphasize your ability to generate innovative campaign concepts.
- Quantify your impact: Use data to demonstrate your success in driving pipeline and awareness.
- Research Legora: Understand their AI-native legal tech mission and values.
- Prepare for interviews: Be ready to discuss your strategic thinking and execution skills.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the compensation range for the Marketing Campaigns Manager role at Legora?
- The compensation range for the Marketing Campaigns Manager position at Legora is $115,000 - $155,000 annually, plus a comprehensive benefits package.
- What are the key responsibilities of a Marketing Campaigns Manager at Legora?
- The Marketing Campaigns Manager will lead the execution of high-impact marketing programs in the US, focusing on brand awareness, pipeline growth, and customer loyalty through account-based marketing, creative brand marketing, integrated cross-channel approaches, and content marketing.
- What experience is required for the Marketing Campaigns Manager position at Legora?
- Legora seeks candidates with 4-6 years of experience in B2B marketing, preferably in SaaS or technology sectors, or in a creative marketing role in an agency. Strong organizational and communication skills are also essential.
- How does Legora approach marketing and technology?
- Legora is an AI-native company focused on redefining legal work. They build solutions with lawyers, leveraging AI to make processes smarter, faster, and more human. Their mission is to empower legal professionals with technology that truly understands them.
- What is the work environment like at Legora?
- Legora fosters a dynamic, rapidly evolving environment. They emphasize collaboration, innovation, and a belief that 'good enough' isn't good enough. The NYC office is located in Union Square and is designed for ambitious builders.
- Does Legora offer remote work options for the Marketing Campaigns Manager role?
- The job description indicates an 'in-person environment' with a 'Union Square office' for this role, suggesting it is not a remote position. While collaboration across regions is mentioned, the primary work location seems to be in the NYC office.
- What kind of benefits does Legora offer its employees?
- Legora provides a comprehensive benefits package including Medical, Dental & Vision plans, generous parental leave, access to Maven Clinic, a 401(K) with company match, unlimited PTO, and various other voluntary benefits.
- How can I tailor my resume for the Marketing Campaigns Manager job at Legora?
- To tailor your resume for Legora's Marketing Campaigns Manager role, highlight your B2B marketing experience, specifically within SaaS or technology. Showcase your campaign management skills, any account-based marketing or content marketing successes, and your ability to drive measurable results like pipeline growth and brand awareness.
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