Conversion Copywriter - Print
Lead Surge LLC · United States
- Hybrid
- Full-time
- $115,000 / year
- United States
Job highlights
- Write high-performing scripts for TV/video.
- Craft conversion-focused direct mail copy.
- Drive measurable business growth for clients.
- Utilize AI tools to enhance workflow.
- Collaborate with creative and clients.
About the role
About Lead Surge
Lead Surge is a scaling advertising agency specializing in B2C direct response lead generation. Approaching our 15th year, we pride ourselves on continued growth and success. As a Direct Response Ad Agency in the home improvement sector, we meticulously track the response rate for every TV, digital, and print ad to ensure cost-effectiveness. Our primary goal is to deliver cost-effective, qualified, and converting leads.
About The Role
Lead Surge is seeking a Conversion Copywriter to craft high-performing scripts for TV and video, as well as copy for direct mail. This role focuses on creating authentic, engaging copy that converts. You will collaborate closely with the Creative Director and the creative team to develop data-backed content that drives measurable business growth for our clients.
Duties & Responsibilities
- Breakthrough Ideation: Generate a constant stream of innovative ideas, testing new angles and hooks to combat market fatigue.
- Broadcast and Video: Lead the creation of persuasive and engaging scripts for TV and video spots designed to drive immediate viewer action and lead generation.
- Print Media: Develop conversion-focused print copy that aligns with client lead generation goals.
- Quality Assurance: Manage multiple projects concurrently, ensuring high-quality, error-free work within deadlines.
- Client Success: Understand client needs and the Key Performance Indicators (KPIs) used to measure performance.
- Workflow Integration: Utilize AI-driven tools and emerging technologies to enhance the copywriting workflow, accelerating development, research, ideation, and iteration.
Required Skills & Abilities
- Experience: Minimum three years of conversion copywriting experience, with a preference for candidates in the home improvement or B2C space.
- Results Oriented: Proven ability to create copy that drives specific conversion actions.
- Action Oriented: Experience in pitching experimental copy, new ideas, and hooks that demonstrably increase response rates.
- Collaboration Focused: Possess strong internal and client communication skills and a collaborative mindset.
- Technical Leverage: Demonstrated ability to use AI as a tool for research and drafting, enhancing core copywriting skills.
Required (and/or) Preferred Education And Experience
- Bachelor’s degree in Marketing, Advertising, Communications, English, Journalism, Creative Writing, or a related field.
- Current experience writing conversion copy for TV, video, and print.
- Proficiency in AI-assisted writing tools and emerging creative technologies.
- A portfolio showcasing various content formats, including video script writing and direct mail samples with demonstrated results.
Physical Demands
Prolonged periods of sitting at a desk and working on a computer.
Work Environment
Remote
Key Skills/ Competency
- Conversion Copywriter
- Direct Response Copywriting
- Lead Generation
- TV & Video Script Writing
- Direct Mail Copywriting
- AI-Assisted Writing
- B2C Marketing
- Home Improvement Sector
- Creative Ideation
- Data-Backed Content
Skills & topics
- Conversion Copywriter
- Copywriting
- Direct Response
- Lead Generation
- TV Script
- Video Script
- Direct Mail
- B2C
- Home Improvement
- Remote
- Marketing
- Advertising
- Content Creation
- AI Copywriting
- Creative Writing
How to get hired
- Tailor your resume: Highlight your conversion copywriting experience, AI tool proficiency, and specific results in B2C or home improvement.
- Showcase your portfolio: Ensure your portfolio includes compelling samples of TV scripts, video scripts, and direct mail, with demonstrable results.
- Emphasize collaboration: Articulate your communication skills and ability to work effectively with creative teams and clients.
- Prepare for technical questions: Be ready to discuss your experience using AI for research and drafting, and your approach to testing new copy ideas.
- Highlight remote work readiness: Confirm your ability to work effectively in a remote environment, ideally within CST or EST time zones.
Technical preparation
Practice writing persuasive TV/video scripts.,Develop direct mail copy with strong calls to action.,Experiment with AI tools for research and drafting.,Analyze data to understand conversion metrics.
Behavioral questions
Describe a time you tested new copy ideas.,How do you collaborate with creative teams?,How do you ensure work is error-free under deadlines?,How do you balance AI assistance with core skills?
Frequently asked questions
- What is Lead Surge LLC looking for in a Conversion Copywriter?
- Lead Surge LLC is seeking a Conversion Copywriter with at least three years of experience, preferably in the home improvement or B2C space. The ideal candidate will have a proven track record of creating copy that drives conversions, experience with TV/video scripts and direct mail, and proficiency in using AI tools to enhance copywriting.
- What are the main responsibilities for the Conversion Copywriter role at Lead Surge LLC?
- The main responsibilities include writing high-performing scripts for TV and video, developing conversion-focused print copy for direct mail, generating breakthrough ideas, managing projects to meet deadlines, understanding client KPIs, and integrating AI tools into the workflow.
- Is this Conversion Copywriter position remote?
- Yes, this is a remote position. Lead Surge LLC is a remote company, and they are considering remote applicants, particularly those in CST or EST time zones.
- What education and experience are required for the Conversion Copywriter job?
- A Bachelor's degree in a related field (Marketing, Advertising, Communications, English, Journalism, Creative Writing) is required. Additionally, current experience writing conversion copy for TV, video, and print, demonstrated proficiency with AI writing tools, and a strong portfolio are necessary.
- What is the salary range for the Conversion Copywriter position at Lead Surge LLC?
- The pay range for this role is $100,000 to $115,000 USD per year.
- How does Lead Surge LLC use AI in their copywriting workflow?
- Lead Surge LLC integrates AI-driven tools and emerging technologies into their copywriting workflow to accelerate research, ideation, drafting, and iteration. The focus is on using AI as a leverage tool to enhance core copywriting skills, not replace them.
- What kind of portfolio should I prepare for the Conversion Copywriter application?
- Your portfolio should showcase a variety of content formats, with a strong emphasis on samples from video script writing and direct mail. Crucially, it should also present the measurable results and conversion actions your copy has achieved.