Sr. Director, UX

Ibotta is seeking a Senior Director of UX to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. Leading our Product Design, UX Research, and Content Design disciplines, you will own the strategy, standards, and operating model for UX across the organization, and you will be a key voice in shaping how Ibotta builds products. UX at Ibotta works cross-functionally to deliver exceptional experiences that help millions of shoppers save time and money, while building the tools and platforms that power our growing B2B business.

This role reports to the CTO and sits alongside VP and SVP-level peers in Product, Engineering, and Analytics. You will inherit an established and high-performing 14-person team, but there is meaningful work ahead to mature how UX operates at scale, particularly as AI reshapes both what we build and how we build it.

This is a senior leadership role. You will be expected to contribute not just to UX outcomes but to the broader product and technology strategy, bringing a user-centered lens to company-level decisions. You will shape how Ibotta thinks about the relationship between speed, quality, and user experience as the company continues to evolve.

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.

What you will be doing:

• Own the UX vision, strategy, and quality standards across Ibotta’s consumer and B2B product lines, and ensure they are reflected in how products are planned, built, and measured

• Lead, coach, and develop team members across Product Design, UX Research, and Content Design, including two Directors

• Establish and defend clear norms for how, when, and where UX is involved in the product development lifecycle, from early problem discovery through delivery

• Serve as a strategic partner to peers in Product, Engineering, and Analytics, ensuring user-centered thinking is woven into product strategy rather than applied downstream

• Shape Ibotta’s approach to product development as AI changes what is possible and who can build, including evolving the UX team’s operating model, tools, and points of involvement

• Champion research-informed decision-making at the leadership level and create the organizational conditions that protect discovery, even when speed is the priority

• Drive investment in design systems, content standards, and research infrastructure that allow quality to scale without proportional headcount growth

• Represent UX in senior and executive leadership forums, contributing to company strategy with a perspective grounded in user insight and experience quality

• Build the cross-functional relationships and organizational credibility required to influence product direction at the highest levels

• Foster a team culture of ownership, craft, candor, and continuous learning

• Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A Good Idea Can Come from Anywhere

What we are looking for:

• 10+ years of experience in UX, product design, or a related discipline, including 5+ years leading multi-discipline UX teams (design, research, and/or content)

• Bachelor’s degree in Design, HCI, Psychology, or a related field required. Advanced degree is a plus

• A track record of building and maturing UX organizations, not just managing them. You have defined quality standards, operating models, and team structures, and have evolved them as the business and industry changed

• Demonstrated experience operating as a peer to Product, Engineering, and business leaders, including navigating competing priorities, influencing without authority, and representing the UX perspective in consequential decisions

• A seasoned, well-articulated point of view on how UX delivers value in a product organization, particularly the critical importance of upstream involvement in problem discovery, strategic framing, and experience coherence

• Active engagement with how AI is transforming UX practice. You don’t need to be a technical expert, but you should have a perspective on how AI changes your team’s workflows, what it means for design systems and research methods, and how it shifts the role of UX in product development

• Experience across both direct to consumer and B2B product contexts, or an innate ability to adapt your approach across audiences and business models. Experience in adtech or performance marketing is a plus

• Ability to operate effectively in ambiguity, balancing long-term strategic thinking with the pragmatism required to keep a team delivering in a fast-paced, post-IPO environment

• Exceptional communication skills with the ability to make complex UX concepts accessible to non-design audiences and to influence senior stakeholders through clear, evidence-based framing

About Ibotta ("I bought a...")

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2.6 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

To learn more about what our Tech teams are doing day to day, visit Building Ibotta on Medium.com.

Additional Details:

• This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.

• Base compensation range: $225,000 - $265,000. Total compensation for this role also includes a variable component in addition to base salary. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience.

• Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.

• Applicants must be currently authorized to work in the United States on a full-time basis.

• Applicants are accepted until the position is filled.

• For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.

Recruiting Agency Notice
Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.

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