Lead Marketing Analyst

Why Hover wants you

Hover has evolved significantly in recent years through growth in products, customer segments, acquisition channels, and revenue motions. As our Marketing organization also grows and scales, the need for trusted measurement, attribution, and performance insights has never been more important.

We're looking for a Lead Marketing Analyst to serve as the analytical foundation for our Marketing team. This person will partner directly with Marketing leadership to help answer some of Hover's most important growth questions: Which channels are driving pipeline? Where are prospects converting—or dropping off—in the funnel? How should we allocate investment? What initiatives are creating measurable business impact?

This role is uniquely positioned at the intersection of strategy, analytics, and execution. You'll help rebuild and strengthen our measurement foundation while enabling Marketing leaders to make smarter, faster, and more confident decisions.

We're looking for an autonomous problem solver who enjoys bringing structure to ambiguity, translating complex data into clear business narratives, and influencing strategic decisions through rigorous analysis. You'll be comfortable working directly with VP- and Director-level stakeholders, scoping problems independently, conducting analyses, and driving recommendations from initial question through final decision.

This is an opportunity to have outsized impact. Rather than joining a large analytics team supporting a mature function, you'll become the primary analytical partner for a Marketing organization that is actively rebuilding and scaling. For the right person, this role offers the opportunity to develop deep expertise in Marketing measurement, attribution, funnel analytics, and growth performance while shaping how Hover measures marketing success for years to come.

You will contribute by

Serving as the strategic analytics partner to Hover's Marketing organization, supporting leaders across Growth Marketing, Product Marketing, Social, Events, and broader Go-To-Market efforts.

You will:

• Build and maintain the reporting infrastructure that provides reliable visibility into campaign performance, funnel conversion, channel effectiveness, pipeline creation, and revenue impact.
• Establish and evolve a trusted attribution framework that connects marketing investments to business outcomes.
• Partner directly with senior marketing leaders to identify, prioritize, and scope high-impact analytical initiatives.
• Conduct deep analyses that uncover opportunities to improve performance, optimize spend, and accelerate growth.
• Translate complex findings into clear recommendations that drive alignment and action across teams.
• Help stakeholders ask better questions, frame problems effectively, and use data to guide decisions.
• Evaluate and improve marketing measurement processes, tooling, and reporting infrastructure.
• Champion a culture of data-driven decision making throughout the organization.

Success in this role means more than reporting what happened. You'll help the business understand why it happened, what it means, and what should happen next.

No matter the project, you'll thrive at the whiteboard defining the problem, at the keyboard conducting sophisticated analyses, and in the room communicating insights that influence strategy.

Your background includes

• 7+ years of experience in marketing analytics, marketing science, or related functions.
• Expertise using SQL to perform complex analyses independently.
• Experience with BI and visualization tools such as Looker, Tableau, Sigma, Mode, or similar platforms.
• Experience building reporting frameworks, dashboards, or measurement systems from the ground up.
• Strong understanding of marketing attribution, funnel measurement, customer acquisition, and performance analytics.
• Experience partnering directly with senior stakeholders and influencing business decisions through data.
• Exceptional communication and storytelling skills, including the ability to tailor insights to technical and non-technical audiences.
• Demonstrated ability to synthesize large amounts of information into clear, actionable recommendations.

Nice to Have: 

• Experience supporting multiple marketing functions simultaneously, such as Growth Marketing and Product Marketing.
• Experience within B2B SaaS, marketplace, or product-led growth environments.

Benefits

• Compensation - Competitive salary and meaningful equity in a fast-growing company
• Healthcare - Comprehensive medical, dental, and vision coverage for you and dependents
• Paid Time Off - Unlimited and flexible vacation policy 
• Paid Family Leave - We support work/life balance and offer generous paid parental and new child bonding leave 
• Mandatory Self-Care Days - A day set aside each month to allow employees to recharge 
• Remote Wellbeing Resources - We provide recurring fitness classes, meditation/ mindfulness tools, virtual therapy, and family planning assistance 
• Learning - We encourage continued education and will help cover the cost of management training, conferences, workshops, or certifications

Hybrid roles at Hover

Hover has Hubs in San Francisco and New York City, where we expect that all employees living within a 50-mile radius of our offices will come into their local Hover office at least three times a week to build rapport and foster organic connection. At this time, Hover is not considering fully remote roles.

The US base salary range for this full-time position is $168,000 - $208,000 annually. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all applicable US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

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