Growth Marketing Manager (SEO & GEO)
Hover · san_francisconew_york
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Subject: Interested in the Growth Marketing Manager (SEO & GEO) role at Hover
Hi Casey — I came across the Growth Marketing Manager (SEO & GEO) opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Hover stood out because…
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About the role
Hover helps people design, improve, and protect the properties they love. With proprietary AI built on over a decade of real property data, Hover answers age-old questions like “What will it look like?” and “What will it cost?” Homeowners, contractors, and insurance professionals rely on Hover to get fully measured, accurate, and interactive 3D models of any property — all from a smartphone scan in minutes.
At Hover, we’re driven by curiosity, purpose, and a shared commitment to serving our customers, communities, and each other. We believe the best ideas come from diverse perspectives and are proud to cultivate an inclusive, high-performance culture that inspires growth, accountability, and excellence. Backed by leading investors like Google Ventures and Menlo Ventures, and trusted by industry leaders including Travelers, State Farm, and Nationwide — we’re redefining how people understand and interact with their spaces.
Why Hover wants you
At Hover, we're redefining how homeowners, contractors, and insurance professionals understand and improve properties. As we continue to grow, we're making a significant investment in organic acquisition—and we're looking for a Growth Marketing Manager to build that engine.
This is an opportunity to own one of the most strategic growth channels at Hover. You'll lead our organic search strategy across both traditional SEO and the emerging world of Generative Engine Optimization (GEO), helping ensure customers discover Hover whether they're searching on Google or asking AI-powered tools like ChatGPT, Perplexity, or Gemini.
This isn't a role where you'll inherit a mature program. You'll build the roadmap, establish best practices, partner across Marketing, Engineering, Product, and Design, and create an organic growth engine that compounds over time.
You will contribute by
- Responsible for Hover's long-term organic growth strategy across SEO and GEO.
- Build a technical SEO roadmap by identifying opportunities, prioritizing initiatives, and partnering with Engineering and our SEO agency to improve site performance.
- Create and evolve a content strategy aligned to contractor and insurance buyer journeys, ensuring content supports both search visibility and business objectives.
- Develop Hover's point of view on Generative Engine Optimization (GEO), experimenting with how AI-powered search experiences discover, summarize, and recommend our content.
- Build scalable editorial processes, including content briefs, publishing workflows, and agency management.
- Establish reporting frameworks that connect organic traffic to qualified leads, pipeline, and business impact.
- Analyze performance data to identify opportunities, measure results, and continuously improve organic acquisition.
- Influence cross-functional partners across Product, Engineering, Design, and Marketing to prioritize initiatives that improve organic performance.
- Stay ahead of industry trends across search, AI, and content marketing, bringing new ideas and experimentation to the team.
Your background includes
- 4-6 years of experience in SEO, Growth Marketing, Organic Acquisition, or a related discipline.
- Hands-on experience leading both technical SEO and content strategy.
- Demonstrated success building or scaling organic acquisition programs—not simply maintaining mature channels.
- Deep understanding of technical SEO fundamentals, including crawlability, indexing, site architecture, structured data, and Core Web Vitals.
- Experience using SEO platforms such as Ahrefs, SEMrush, Screaming Frog, Google Search Console, or similar tools.
- Experience measuring and communicating business impact, connecting organic performance to leads, pipeline, or revenue.
- Strong analytical skills and comfort working with spreadsheets and marketing analytics tools.
- Excellent written communication and editorial judgment.
- Experience collaborating across Engineering, Product, Design, and Marketing teams without direct authority.
Preferred Qualifications
- Experience with HubSpot.
- Experience working at a high-growth B2B SaaS company.
- Experience in vertical SaaS, PropTech, ConstructionTech, InsurTech, or other technical B2B markets.
- Familiarity with Generative Engine Optimization (GEO), AI search, or LLM-driven discovery.
- Experience managing agencies or freelance content partners.
Benefits
- Compensation - Competitive salary and meaningful equity in a fast-growing company
- Healthcare - Comprehensive medical, dental, and vision coverage for you and dependents
- Paid Time Off - Unlimited and flexible vacation policy
- Paid Family Leave - We support work/life balance and offer generous paid parental and new child bonding leave
- Mandatory Self-Care Days - A day set aside each month to allow employees to recharge
- Remote Wellbeing Resources - We provide recurring fitness classes, meditation/ mindfulness tools, virtual therapy, and family planning assistance
- Learning - We encourage continued education and will help cover the cost of management training, conferences, workshops, or certifications
Hybrid roles at Hover
Hover has Hubs in San Francisco and New York City, where we expect that all employees living within a 50-mile radius of our offices will come into their local Hover office at least three times a week to build rapport and foster organic connection. At this time, Hover is not considering fully remote roles.
The US base salary range for this full-time position is $156,000 - $192,000 annually. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all applicable US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
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