Senior Manager, Self Directed Product Marketing
hackajob · Malvern, PA
- On site
- Full-time
- $150,000 / year
- Malvern, PA
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Subject: Interested in the Senior Manager, Self Directed Product Marketing role at hackajob
Hi Avery — I came across the Senior Manager, Self Directed Product Marketing opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and hackajob stood out because…
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Job highlights
- Lead product marketing for retail offerings.
- Develop and execute multi-year marketing strategies.
- Advise business leadership with marketing insights.
- Manage and develop a team of marketers.
- Hybrid role in Malvern, PA.
About the role
Senior Product Marketing Manager
hackajob is collaborating with Vanguard to connect them with exceptional professionals for this role.
Vanguard’s Personal Wealth Marketing team is looking for our next Senior Manager of Product Marketing. In this role, you’ll lead a team of senior product marketers that guide the marketing strategy and execution for our retail offerings, including our brokerage platform, cash and savings accounts, and retirement solutions. Your team will create and own market positioning for each product, value proposition development, growth strategy, and go-to-market plans. And while you’ll sit in the Marketing organization, you’ll integrate seamlessly with our business partners as a key member of their leadership teams.
What You'll Do
- Create and implement a multi-year marketing strategy for Personal Wealth to expand distribution, engage and retain clients, and meet business goals with a positive ROI.
- Act as a strategic marketing advisor to Personal Wealth business leadership by building relationships, offering insights to guide business direction, and ensuring full accountability for marketing.
- Guide matrixed marketing teams with clear strategies and foster collaboration to ensure effective campaign delivery.
- Partner with audience strategy teams to deliver product goals within an audience-centric marketing strategy and deliver a cohesive client experience.
- Build and maintain business and partner relationships across the Personal Wealth division to extend the impact of marketing through a connected sales funnel.
- Support department-wide efforts to improve speed to market, uplevel marketing analytics capabilities and tools, and accelerate personalization at scale
- Lead and develop a team of individual contributors, setting direction, driving accountability, and delivering against strategic goals. Strengthen leadership capability and team effectiveness through coaching, mentorship, and removing obstacles.
Who We're Looking For
- Eight years related work experience, Three years of marketing experience.
- Undergraduate degree in Marketing or equivalent experience required. Graduate degree preferred.
- Experience in the investment, wealth management, or retail banking landscape, with a track record of building and executing consumer-facing strategies aligned to market trends, competition, and client needs.
- Proven strategic marketing leader with measurable business impact, able to develop, execute, and communicate plans that position offerings and drive results.
- Strong analytical and business acumen, using data, market insights, and financial understanding to inform acquisition and retention strategies and optimize marketing ROI.
- Trusted advisor to senior leaders, delivering strategic insights and innovative thinking that shape decisions and business direction.
Additional Information
This is a hybrid position based in Malvern, PA, with remote work on Mondays and Fridays and in-office collaboration Tuesday through Thursday.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.
About Vanguard
At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Key skills/competency
- Product Marketing
- Marketing Strategy
- Go-to-Market Strategy
- Client Engagement
- Team Leadership
- Financial Services
- Investment Management
- Retail Banking
- Analytics
- Communication
Skills & topics
- Senior Product Marketing Manager
- Product Marketing
- Marketing Strategy
- Go-to-Market Strategy
- Client Engagement
- Team Leadership
- Financial Services
- Investment Management
- Wealth Management
- Retail Banking
- Marketing Analytics
- Consumer Strategy
- Malvern, PA
How to get hired
- Tailor your resume: Highlight your experience in investment, wealth management, or retail banking, emphasizing consumer-facing strategies and measurable business impact.
- Showcase leadership: Emphasize your ability to lead and develop teams, set strategic direction, and foster collaboration, as demonstrated by your track record.
- Quantify achievements: Use data and analytics to demonstrate your strategic marketing acumen, focusing on ROI, acquisition, and retention strategies.
- Prepare for hybrid interviews: Be ready to discuss your experience in a hybrid work environment and how you've collaborated effectively with leadership and cross-functional teams.
- Understand Vanguard's mission: Align your application and interview responses with Vanguard's mission of client financial well-being and transformative services.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the work arrangement for the Senior Product Marketing Manager role at Vanguard?
- This is a hybrid position based in Malvern, PA. Employees will work remotely on Mondays and Fridays, with in-office collaboration on Tuesdays, Wednesdays, and Thursdays.
- What experience is required for the Senior Product Marketing Manager role at Vanguard?
- The role requires eight years of related work experience, with at least three years specifically in marketing. An undergraduate degree in Marketing or equivalent is necessary, and a graduate degree is preferred. Experience in the investment, wealth management, or retail banking landscape is highly valued.
- Will Vanguard sponsor a visa for this Senior Product Marketing Manager position?
- No, Vanguard is not offering visa sponsorship for this particular position.
- What are the key responsibilities of the Senior Product Marketing Manager at Vanguard?
- Key responsibilities include creating and implementing multi-year marketing strategies for Personal Wealth offerings, acting as a strategic marketing advisor to business leadership, guiding marketing teams, partnering with audience strategy teams, building cross-divisional relationships, and leading a team of individual contributors.
- How does Vanguard approach its hybrid work model for this role?
- Vanguard has implemented a hybrid working model designed to balance flexibility with in-person learning, collaboration, and connection. This model is seen as critical for supporting long-term client outcomes and enriching the employee experience.
- What is Vanguard's mission?
- Vanguard's mission is to work for the long-term financial wellbeing of its clients, to lead through transformative products and services, and to foster continuous learning and development for its employees.
- How important is analytical and business acumen for this Senior Product Marketing Manager role?
- Strong analytical and business acumen are crucial. Candidates need to use data, market insights, and financial understanding to inform acquisition and retention strategies and optimize marketing ROI. This acumen is key to informing business direction and driving results.
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