Alternance - Assistant(e) Chef de Projet Media (F/H)
GROUPE BON MARCHÉ : Le Bon Marché Rive Gauche, La Grande Epicerie de Paris et la Samaritaine · Paris, Île-de-France, France
- On site
- Internship
- €22,000 / year
- Paris, Île-de-France, France
Job highlights
- Assist media and CRM operations for luxury retail brands.
- Deploy and monitor print and digital media campaigns.
- Coordinate content creation and special operations.
- Analyze campaign performance and propose new activations.
- Support client retention and acquisition strategies.
About the role
Job Description
As part of the Marketing Department, within a dynamic and passionate team, you will report to the two Acquisition Communication Managers of Groupe Bon Marché and assist in the daily Media & CRM activities for Le Bon Marché Rive Gauche and La Grande Epicerie de Paris.
Responsibilities
Your missions will be as follows:
Media Topics (Outdoor, Print, Digital):
- Participate, alongside the Acquisition Communication Managers, in the operational deployment of our various print media campaigns (urban and metro outdoor advertising, editorial and/or visual print insertions, inserts, creation of brochures, etc.) and digital campaigns (editorial and/or visual and/or audio native advertising, display, pre-roll TV and radio/podcast, cinema distribution, digital outdoor advertising, special operations, etc.), in coordination with all internal stakeholders (buyers, CRM, brand content, image department, marketing department, etc.) and external contacts (media agency, media sales houses, service providers, etc.).
- Act as a conductor, with the Acquisition Communication Managers, for all projects to help coordinate various timelines (briefing, content validation, implementation, etc.) and participate in the organization and coordination of visual content creation (shoots/filming).
- Assist in writing, proofreading, and/or producing content related to special operations (print and digital).
- Monitor the results of these activations and participate in the development of monthly and ad-hoc performance reports.
- Regularly synthesize market intelligence, with the help of other members of the Acquisition team, to propose new media formats or types of activations.
CRM Topics:
- Assist the communication managers with client retention initiatives, in close collaboration with our long-standing partners.
- Participate in testing new customer acquisition strategies.
Profile Sought
- Currently enrolled in a business school or university program, specializing in Marketing/Communication/Media.
- Recognized for your rigor, organization, attention to detail, curiosity, and sense of aesthetics.
- Passionate about communication, with an interest in luxury brands, the world of gastronomy, and retail, and eager to grow in this environment.
- Excellent writing skills (impeccable spelling and grammar, in French and English).
- Proactive and enjoy teamwork.
- Good understanding of the media and digital landscape (language, codes, innovations, etc.).
This is an apprenticeship opportunity available from September 2026.
Additional Information
Le Bon Marché is committed to mixed and diverse teams. We recruit and recognize all talents.
Key skills/competency
- Media Planning
- Digital Marketing
- Content Creation
- Campaign Management
- CRM
- Public Relations
- Project Coordination
- Brand Management
- Communication Strategy
- Market Research
Skills & topics
- Media Project Assistant
- Apprentice
- Marketing
- Communication
- Media
- Digital Marketing
- CRM
- Luxury Retail
- Campaign Management
- Content Creation
How to get hired
- Tailor your resume: Highlight marketing, media, and communication skills relevant to luxury retail.
- Craft a compelling cover letter: Showcase your passion for brands like Le Bon Marché and your aesthetic sensibility.
- Prepare for behavioral questions: Be ready to discuss your teamwork, proactivity, and organizational skills.
- Demonstrate your media knowledge: Articulate your understanding of current media trends and digital innovations.
- Express your interest: Show enthusiasm for the luxury sector and your desire to learn.
Technical preparation
Familiarize with media planning tools and concepts.,Understand digital advertising platforms and metrics.,Review campaign performance analysis techniques.,Study CRM principles and client acquisition methods.
Behavioral questions
Describe a time you managed multiple project timelines.,How do you ensure attention to detail in your work?,Share an example of your proactive proposal.,How do you collaborate effectively in a team?
Frequently asked questions
- What are the main responsibilities of the Media Project Assistant Apprentice at Le Bon Marché?
- The Media Project Assistant Apprentice will support the operational deployment of print and digital media campaigns, coordinate content creation, monitor campaign results, and assist with client retention strategies for Le Bon Marché Rive Gauche and La Grande Epicerie de Paris.
- What qualifications are required for the Media Project Assistant Apprentice role at Le Bon Marché?
- Candidates should be pursuing a degree in Marketing/Communication/Media, possess strong organizational and writing skills in French and English, demonstrate a keen sense of aesthetics, and have a good understanding of the media and digital landscape.
- What is the work arrangement for this apprenticeship at Groupe Bon Marché?
- This is an apprenticeship position, likely on-site, given the nature of coordinating physical media campaigns and collaborating with internal teams. Specific details on work arrangement should be confirmed with the hiring manager.
- When does the Media Project Assistant Apprentice position at Le Bon Marché start?
- The apprenticeship is available to start from September 2026.
- How can I best highlight my suitability for a luxury retail environment during my application for the Le Bon Marché apprenticeship?
- Emphasize your passion for beautiful brands, your interest in gastronomy and distribution, and your refined aesthetic sense. Mention any previous experience or projects that demonstrate your understanding of luxury codes and client expectations.
- What kind of media channels will the Media Project Assistant Apprentice be involved with at Le Bon Marché?
- The role involves working with a variety of media channels, including print (outdoor, editorial insertions, inserts) and digital (native advertising, display, pre-roll, cinema, digital outdoor, special operations).
- Does Le Bon Marché value diversity in its hiring for this apprenticeship?
- Yes, Le Bon Marché is committed to diversity and inclusion, stating that they recruit and recognize all talents.