Senior Editor & Vertical Lead, Tween & Teen
Good Inside · New York, NY (Hybrid Manhattan)
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- New York, NY (Hybrid Manhattan)
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Subject: Interested in the Senior Editor & Vertical Lead, Tween & Teen role at Good Inside
Hi Dana — I came across the Senior Editor & Vertical Lead, Tween & Teen opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Good Inside stood out because…
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About the role
Who We Are
Good Inside is redefining parenting - not as something that should “just come naturally,” but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community.
Our mission: help parents raise resilient, confident kids in a changing world. We’ve already reached millions, and we’re just getting started. We’re refining our product and expanding our reach to empower even more families.
We’re looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change.
The Opportunity
Good Inside is seeking a Senior Editor & Vertical Lead, Tween & Teen to shape how we support parents navigating one of the most nuanced and high-impact stages of parenting.
In this role, you'll own the editorial direction and content output for the Teen vertical; what gets made, for whom, and when, while partnering closely with our Teen Expert, Dr. Sheryl. Together, you’ll bring content to life across the app, social, audio, and live event experiences. You'll write, produce, and edit content in a hands-on execution role.
This is a hybrid role and requires 3 days per week in our Midtown Manhattan office.
What You’ll Own
Vertical Strategy
- Define what Teen content gets made, for whom, and when, and make sure it gets made well.
- Partner with Dr. Sheryl and Content Leadership to shape the editorial vision and content strategy for tween and teen audiences.
Expert Partnership
- Serve as Dr. Sheryl's primary content partner, translating expertise into compelling content, and driving execution across the Good Inside ecosystem.
Content Production
- Write, edit, and produce tween and teen content for the Good Inside app, including written content, video, and live events.
- Oversee how Teen content integrates into the Good Inside product.
- Collaborate with Product on what's needed and when; bring a clear editorial point of view to those conversations.
- Develop and produce off-platform content in close partnership with the Social team, bringing editorial judgment to what gets made and how it shows up.
Audience Growth & Performance
- Grow reach for Teen on social and identify opportunities to expand the audience and deepen engagement.
- Use audience insights, engagement data, and member feedback to continuously strengthen the Teen offering.
Your Skills & Experience
- You write. You edit. You produce. Strong experience creating emotionally resonant content across written and video formats.
- You know how to translate expert-driven insights into clear, compelling, and useful content and have experience working closely with founders, talent, or subject-matter experts.
- You take editorial ownership seriously. You track what's working, push to improve it, and don't wait to be told what to make next.
- You're highly organized, able to manage multiple priorities and drive projects from idea to execution.
- You're an avid consumer of social content across platforms. You follow creators, notice what works, and can articulate how to bring new ideas into our strategy.
- You're deeply curious about the tween and teen years and passionate about supporting parents through one of the most nuanced stages of parenting.
- You're deeply aligned with the Good Inside voice and values: emotionally attuned, nuanced, trustworthy, supportive, and always seeing the parent behind the parenting.
What We Offer
- Compensation: Annual salary for this role will be $155k - $165k
- Company Equity
- Comprehensive benefits package
- 401k + Company match
- Time off to recharge
- Hybrid work environment
- A high-ownership, high-performance, high-collaboration culture
Equal Employment Opportunity
Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.
We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..
If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.
For information about Good Inside's privacy practices, see our Privacy Policy. California applicants, please also see our CA Applicant Privacy Notice.