Freelancer - Senior Video Designer
Flo Health Inc. · Poland
- Hybrid
- Full-time
- $120,000 / year
- Poland
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Job highlights
- Edit and optimize UGC video for TikTok/Snapchat.
- Create high-converting, attention-grabbing video ads.
- Analyze performance data for iterative improvements.
- Collaborate with marketing and creator teams.
- Utilize AI tools for workflow enhancement.
About the role
About Flo Health Inc.
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The Job
We’re looking for a Senior Motion / Video Designer to support Creative Producers by editing and optimising UGC video assets for TikTok and Snapchat. This role focuses on speed, volume, and performance-driven execution across both organic and paid UA.
You will work with existing footage and transform it into high-converting creatives, with a strong focus on capturing attention in the first 3 seconds.
Responsibilities/Tasks
- Direct-Response Design: Create high-converting UGC video ads for TikTok and Snapchat, with a strong focus on capturing attention within the first 3 seconds. Designing transitions, typography, motion graphics where needed.
- Iterative Execution: Work closely with Creative Producers and UA to analyse performance and iterate quickly, scaling winning creatives and improving underperforming ones. Supporting high-volume production with fast turnaround times.
- Collaboration: Partner with Creative Producers, marketing teams, and creators to deliver performance-driven, brand-aligned content
- Trend Awareness: Stay up to date with platform trends and native formats to keep creatives relevant and competitive
- Adapting and localising video assets for different markets
- Maintaining consistency with brand guidelines across all outputs
- Experimenting with AI tools to improve workflows and output
What Success Looks Like
- High-performing video creatives that capture attention in the first seconds
- Consistent delivery of high-quality assets at speed and scale
- Fast iteration cycles driven by performance insights
- Strong contribution to UA performance through creative execution
Qualifications
Basic Qualifications:
- 5+ years of experience in motion design or video editing
- Strong portfolio demonstrating motion and solid design fundamentals (composition, typography, visual hierarchy)
- Strong experience with short-form UGC video (TikTok-first mindset)
- High proficiency in After Effects and Adobe Creative Suite
- Experience working with Figma
- Ability to produce high volumes of content without compromising quality
- Understanding of performance marketing basics (CTR, conversion, retention)
- Ability to work in fast-paced, iterative environments
- Experience using AI tools (e.g. Runway, Sora, Midjourney, ChatGPT)
- Fluent English with strong communication skills
Nice-to-have:
- Experience mentoring or supporting other motion designers
- Experience with localisation across markets
- Familiarity with video automation workflows (expressions, templates, MOGRTs)
- Basic 3D or advanced motion skills
How We Work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What You'll Get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, Equity and Inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Key skills/competency
- Video Editing
- Motion Design
- After Effects
- Adobe Creative Suite
- UGC Video
- TikTok
- Snapchat
- Performance Marketing
- AI Tools
- Creative Strategy
Skills & topics
- Video Designer
- Motion Graphics
- Video Editing
- After Effects
- Adobe Creative Suite
- UGC Video
- TikTok Ads
- Snapchat Ads
- Performance Marketing
- AI Tools
How to get hired
- Tailor your resume: Highlight your 5+ years of motion design and video editing experience, showcasing your portfolio with a TikTok-first mindset.
- Showcase your portfolio: Emphasize your motion design fundamentals, composition, typography, and experience with short-form UGC video.
- Demonstrate technical skills: Clearly list your proficiency in After Effects, Adobe Creative Suite, and Figma, along with any AI tool experience.
- Understand performance marketing: Mention your knowledge of CTR, conversion, and retention to show your data-driven approach.
- Communicate effectively: Prepare to discuss your experience in fast-paced environments and your strong communication skills in English.
Technical preparation
Behavioral questions
Frequently asked questions
- What kind of video assets will a Senior Video Designer create at Flo Health?
- As a Senior Video Designer at Flo Health, you will primarily create high-converting User Generated Content (UGC) video ads specifically optimized for platforms like TikTok and Snapchat. This involves editing existing footage, designing engaging transitions, typography, and motion graphics to capture attention within the crucial first three seconds of ad viewing.
- How does Flo Health approach performance and iteration for video creatives?
- Flo Health employs a highly iterative and performance-driven approach. The Senior Video Designer will closely collaborate with Creative Producers and the User Acquisition (UA) team to analyze the performance of video creatives. Winning creatives will be scaled, while underperforming ones will be improved through rapid iteration cycles.
- What are the essential technical skills for the Senior Video Designer role at Flo Health?
- The essential technical skills include 5+ years of experience in motion design or video editing, a strong portfolio showcasing motion and design fundamentals, and high proficiency in Adobe After Effects and the broader Adobe Creative Suite. Experience with Figma and a strong understanding of short-form UGC video, particularly with a TikTok-first mindset, are also crucial.
- Does Flo Health encourage the use of AI tools for video design?
- Yes, Flo Health encourages experimentation with AI tools to improve workflows and output. Candidates with experience using AI tools such as Runway, Sora, Midjourney, or ChatGPT are highly valued for this Senior Video Designer position.
- What is the work environment like at Flo Health for a Senior Video Designer?
- The work environment at Flo Health is described as mission-led, product-driven, and fast-paced. The team values ownership, encourages debate, and focuses on craft and purpose. While the role requires in-person collaboration with a hybrid model (3 days in office), the culture emphasizes taking work seriously without taking oneself too seriously, requiring commitment and resilience.
- What are the key performance indicators for success in this Senior Video Designer role?
- Success in this role is measured by the creation of high-performing video creatives that effectively capture audience attention. Consistent delivery of high-quality assets at speed and scale, fast iteration cycles driven by performance insights, and a strong contribution to User Acquisition (UA) performance through creative execution are key indicators.