Brand Design Lead
Fireworksai · San Mateo
- On site
- Fulltime
- San Mateo
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Subject: Interested in the Brand Design Lead role at Fireworksai
Hi Dana — I came across the Brand Design Lead opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Fireworksai stood out because…
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About the role
The role
The brand story at Fireworks is still being written, and this is the role that owns it. You’ll report to the Head of Brand and Web, taking end-to-end responsibility for how Fireworks shows up visually: from collaborating on a full brand refresh with an external agency, to defining the system that carries it forward, to building the team that scales it.
What you'll do
Work directly with the Head of Brand and our agency partner on the brand refresh, representing the internal creative voice, pressure-testing decisions, and ensuring the work translates into something we can actually build on
Help define and codify the brand as it takes shape: visual identity, tone, design language, and the rules that hold it together
Build and maintain a design system that is well documented, practical, and actually used across the company
Build self-serve design resources and workflows that enable the wider team to move independently on day-to-day needs, including templates, brand-compliant tooling in Canva, and AI-powered design tools, so senior design time is spent where it matters most
Own the visual execution across brand surfaces: web, social, events, sales collateral, and whatever else the company needs
Concept and execute brand campaigns across digital and out-of-home, from paid social and display to large-format outdoor, ensuring the work is consistent, distinctive, and built to perform in market
Able to move quickly without sacrificing quality
What we're looking for
6+ years of brand design experience building brands for technically complex products. AI, developer tools, or enterprise infrastructure. You know what it takes to make something deeply technical feel compelling and clear
Strong portfolio spanning brand identity, design systems, and web design, ideally in B2B or developer-facing products
Experience working with or alongside external agency partners, with a track record of getting the most out of that relationship
Someone who takes ownership seriously: you drive things to completion, raise the quality bar, and build the structures that let others do the same
Figma as second nature. Bonus if you have enough web sensibility to work closely with engineers (light HTML/CSS, Webflow, or similar)
Proven ability to operate in ambiguity. You don’t need a finished brief to start making good decisions
Has opinions. Backs them up. Takes feedback well.
A note on the agency redesign
We’re working with an external agency on a full brand overhaul. This role isn’t responsible for owning or directing that engagement, but you’ll be a key collaborator inside it, with high exposure, real creative input, and the opportunity to shape what we take forward. You need to be comfortable with ambiguity and good at making progress while things are still being figured out.