Sr Digital Marketing Specialist
Federal Express Corporation · Plano, TX
- On site
- Full-time
- $135,000 / year
- Plano, TX
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Subject: Interested in the Sr Digital Marketing Specialist role at Federal Express Corporation
Hi Riley — I came across the Sr Digital Marketing Specialist opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Federal Express Corporation stood out because…
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Job highlights
- Drive GEO/SEO strategy for global digital properties.
- Collaborate with cross-functional teams for execution.
- Optimize technical, content, and local SEO initiatives.
- Prepare for AI-driven search experiences.
- Analyze performance and deliver business outcomes.
About the role
About the Role
We are hiring a Senior Digital Marketing Specialist GEO/SEO for fedex.com, office.fedex.com, and local.fedex.com. This role combines strategic thinking with strong executional ownership to advance GEO/SEO maturity and performance across global digital properties. You will partner closely with Web & Digital Platforms (.com), Product, Go To Market, IT, Analytics, Content, and regional teams to support and operationalize GEO/SEO strategy across content, technical SEO, local SEO, and AI driven search experiences.
This role plays a key part in translating SEO and GEO priorities into tangible execution, measurable business outcomes, and scalable operational improvements. The ideal candidate combines deep SEO expertise with a hands-on, delivery-oriented mindset and is comfortable operating in a cross-functional enterprise environment.
Key Responsibilities
- Partner with the Global SEO team to support and execute GEO/SEO strategy for US domains, ensuring the channel delivers measurable business impact, customer acquisition, and revenue contribution.
- Drive execution and optimization initiatives across content SEO, technical SEO, local SEO, and AI driven search readiness in support of broader enterprise objectives.
- Support FedEx’s readiness for AI driven search experiences, including AI Overviews and LLM based answer engines, by contributing to experimentation, signal detection, analysis, and implementation initiatives.
- Work closely with cross functional teams including Digital PR, Brand, Content, Product, Engineering, and .com teams to operationalize SEO and GEO requirements, prioritize initiatives, and improve discoverability and authority across search experiences.
- Collaborate with the Global SEO team to implement and optimize technical SEO standards, ensuring site health, crawlability, indexation, discoverability, performance, and scalable best practices.
- Partner with regional teams to support international SEO frameworks and execution, including hreflang implementation, duplication management, language targeting, and country level SEO alignment.
- Identify, prioritize, and help execute high value SEO opportunities that improve customer journeys, task completion, engagement, and revenue contribution.
- Translate GEO/SEO insights into measurable commercial outcomes by connecting organic visibility and search performance to revenue, account registrations, shipments, customer acquisition, and operational efficiency.
- Establish and maintain reporting and measurement frameworks including brand versus non brand segmentation, conversion tracking, and performance monitoring.
- Develop playbooks, documentation, implementation guidelines, and best practices that help elevate GEO/SEO capabilities and consistency across teams and regions.
- Monitor SEO and AI search trends, algorithm updates, platform changes, and industry developments, proactively identifying opportunities and risks.
- Support testing, reporting, analysis, and ongoing optimization initiatives through a data driven and experimentation focused approach.
Required Qualifications
- 5–7+ years of enterprise SEO experience, preferably within a large scale or global organization.
- Strong understanding of technical SEO, content SEO, local SEO, and evolving AI driven search experiences.
- Demonstrated ability to translate strategy into executional plans, operational requirements, and measurable outcomes.
- Strong analytical and problem-solving skills with the ability to interpret data and communicate actionable insights.
- Experience managing or contributing to cross functional projects and large-scale digital initiatives.
- Hands on experience with enterprise SEO platforms such as Adobe LLM Optimizer, Conductor, SEMrush, Botify, or similar tools.
- Understanding schema.org, structured data, Knowledge Graph concepts, and search engine indexing principles.
- Experience working with Adobe Analytics, Google Cloud Platform, and Power BI preferred.
- Python and/or SQL skills for analysis and automation preferred.
- Global, multi-market, or multi location SEO experience preferred.
- Bachelor's or master's degree in marketing, Business, Analytics, Communications, or related field.
- Fluent English communication skills.
Behavioral Attributes
- Strong execution and delivery focus.
- Proactive and solution-oriented mindset.
- Direct, transparent, and collaborative communicator.
- Comfortable working in ambiguity and navigating evolving priorities.
- High accountability and ownership mentality.
- Curious and adaptable learner with strong interest in AI driven search evolution.
- Strong stakeholder management and cross functional collaboration skills.
- Ability to balance strategic thinking with operational execution.
Tooling Exposure
- Adobe Analytics
- Google Cloud Platform
- Power BI
- Conductor
- Adobe LLM Optimizer
- Screaming Frog
- Adobe Experience Manager as a Cloud Service
- Asana
- Microsoft 365
Minimum Education
Bachelor's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.
Minimum Experience
Three (3) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.
More advanced degrees may offset experience requirements. A related Master’s Degree equals two (2) years experience.
Knowledge, Skills, And Abilities
- Strong ability to understand business and customer needs, customer and/or user experience management, product analysis and technology capabilities.
- Technical acumen.
- Strong collaboration, communications and analytical skills.
Preferred Qualifications
Pay Transparency: Pay: Pay range: $6,854.33/mo - $11,309.65/mo
Additional Details: This is a hybrid position located in Plano, TX. Candidates must live within 50 miles of the campus location. Employees will be required to work at the FedEx campus location several times per week
For details on our comprehensive benefits, click here.
Federal Express Corporation is an Equal Opportunity Employer including, Vets/Disability.
Reasonable accommodations are available for qualified individuals with disabilities throughout the application process. Applicants who require reasonable accommodations in the application or hiring process should contact recruitmentsupport@fedex.com.
Applicants Have Rights Under Federal Employment Laws
Know Your Rights
Pay Transparency
Family and Medical Leave Act (FMLA)
Employee Polygraph Protection Act
E-Verify Program Participant: Federal Express Corporation participates in the Department of Homeland Security U.S. Citizenship and Immigration Services’ E-Verify program (For U.S. applicants and employees only). Please click below to learn more about the E-Verify program:
E-Verify Notice (bilingual)
Right to Work Notice (English) / (Spanish)
Key skills/competency
- Search Engine Optimization (SEO)
- Technical SEO
- Content SEO
- Local SEO
- AI Search
- Digital Marketing Strategy
- Cross-functional Collaboration
- Data Analysis
- SEM Tools (Conductor, SEMrush, Botify)
- Stakeholder Management
Skills & topics
- Digital Marketing
- SEO
- GEO
- Technical SEO
- Content SEO
- Local SEO
- AI Search
- Marketing Specialist
- Federal Express Corporation
- Plano, TX
How to get hired
- Tailor your resume: Highlight your 5-7+ years of enterprise SEO experience, focusing on technical, content, and local SEO, and AI search readiness.
- Showcase analytical skills: Emphasize your ability to translate strategy into executional plans and deliver measurable business outcomes.
- Demonstrate tool proficiency: Mention hands-on experience with enterprise SEO platforms like Conductor, SEMrush, or Botify.
- Prepare for hybrid work: Be ready to discuss your experience in cross-functional collaboration and working in a hybrid environment in Plano, TX.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the expected experience level for the Senior Digital Marketing Specialist GEO/SEO role at Federal Express Corporation?
- The role requires 5-7+ years of enterprise SEO experience, preferably within a large-scale or global organization. A Bachelor's degree in a related field is required, with a Master's degree potentially offsetting some experience.
- What are the key responsibilities of the Senior Digital Marketing Specialist GEO/SEO at Federal Express Corporation?
- Key responsibilities include supporting and executing GEO/SEO strategy, driving optimization across content, technical, and local SEO, preparing for AI-driven search, collaborating with cross-functional teams, and establishing reporting frameworks.
- What specific SEO platforms are preferred for the Senior Digital Marketing Specialist GEO/SEO position at Federal Express Corporation?
- Hands-on experience with enterprise SEO platforms such as Adobe LLM Optimizer, Conductor, SEMrush, or Botify is required. Experience with Adobe Analytics, Google Cloud Platform, and Power BI is preferred.
- Is this Senior Digital Marketing Specialist GEO/SEO role remote or hybrid at Federal Express Corporation?
- This is a hybrid position located in Plano, TX. Candidates must live within 50 miles of the campus location and will be required to work at the FedEx campus several times per week.
- What is the salary range for the Senior Digital Marketing Specialist GEO/SEO role at Federal Express Corporation?
- The pay range for this position is $6,854.33 per month to $11,309.65 per month.
- What technical skills are important for the Senior Digital Marketing Specialist GEO/SEO role at Federal Express Corporation?
- Strong understanding of technical SEO, content SEO, local SEO, and AI driven search experiences is crucial. Python and/or SQL skills for analysis and automation are preferred.
- How does Federal Express Corporation approach AI in search for this Senior Digital Marketing Specialist GEO/SEO role?
- The role involves supporting FedEx's readiness for AI-driven search experiences, including AI Overviews and LLM-based answer engines, through experimentation, analysis, and implementation initiatives.