Director, Creative

Director, Creative

Position Summary:

We are building a unified Growth & Experience organization across a portfolio of five direct-to-consumer brands, Albany Park, Edloe Finch, X-Chair, Mavix, and Timbuk2 alongside Sitonit Seating, our flagship B2B brand. Creative is central to how we show up across this portfolio, and we are looking for a Director of Creative to lead and evolve that work. In this role, you will lead a lean, AI-enabled in-house team and drive creative across both DTC and B2B channels in close partnership with the CGXO and cross-functional leaders. You will balance creative strategy with hands-on execution, ensuring high-quality output at the speed required for modern marketing. This is an opportunity for a strong creative leader who enjoys improving systems, developing talent, and shaping impactful work, with the potential to grow into broader leadership as the organization scales. This is a hybrid role requiring onsite work three days per week (Tuesday, Wednesday, and Thursday).

Responsibilities and Essential Functions:

Creative strategy & brand stewardship

• Lead and evolve creative direction across DTC brands and the B2B channel, ensuring distinct brand voices and consistent standards
• Maintain and apply brand guidelines across the portfolio, ensuring alignment across paid, organic, owned, and retail channels
• Partner with the CGXO, eCommerce, and Growth leaders to align creative with commercial priorities
• Contribute to campaign concepts, seasonal creative, and always-on performance assets
• Bring a strong creative perspective to cross-functional planning, balancing strategy and execution

High-velocity, AI-enabled production

• Support and evolve an AI-enabled production model using current and emerging tools
• Drive consistent, high-quality creative output at the pace required for modern DTC marketing
• Establish and refine creative processes, briefs, and asset production workflows
• Partner with Growth Marketing and eCommerce to incorporate performance insights into creative output
• Stay current on emerging creative tools and foster a culture of learning within the team

Studio & location production

• Direct studio and location shoots across brands, from concept through delivery
• Support planning, logistics, and execution of photo and video production
• Partner with freelance talent and external partners as needed
• Ensure creative assets meet quality standards across both DTC and B2B channels

B2B creative leadership

• Support creative strategy and execution for Sitonit Seating’s B2B channel
• Adapt creative approaches to meet both performance-driven DTC needs and B2B brand-building efforts
• Contribute to development of sales materials, campaigns, and event assets

Team leadership & org design

• Lead and develop a lean in-house creative team, including designers and AI creative resources
• Provide clear direction, feedback, and support to ensure high-quality output and team growth
• Identify opportunities to strengthen team capabilities and workflows over time
• Foster a collaborative, inclusive, and craft-focused team culture

Qualifications, Skills and Education:

Required Qualifications

• 8+ years of experience in creative roles, including leadership responsibility
• Experience leading multi-brand creative across both performance and brand contexts
• Strong portfolio across campaign, digital, brand, email, and social creative
• Experience managing small, high-performing teams
• Hands-on experience directing studio and location shoots from concept through delivery
• Demonstrated fluency with AI tools and creative workflows
• Experience developing and maintaining brand guidelines across multiple brands
• Ability to collaborate and influence across eCommerce, Growth, and Brand teams

Preferred Qualifications

• Experience working across multiple brands
• Exposure to B2B creative environments
• Familiarity with AI tools or interest in learning AI-enabled creative workflows
• Experience in home furnishings, lifestyle, or related categories
• Background in UX or web design

Why This Role

• Broad creative scope across a multi-brand portfolio spanning DTC and B2B
• Opportunity to help shape and evolve an AI-enabled creative function
• Hands-on leadership role with meaningful impact on output and process
• Close partnership with cross-functional leaders in Growth & Experience
• People-first culture with strong investment in creative talent and team development
• Clear path for growth as the organization and creative function scales

We are an equal opportunity employer committed to building a diverse and inclusive team.

Perks and Benefits:

We hope that you’re excited by the possibilities that come along with working at Exemplis! With us, TEAM comes first. We bring integrity, passion, and excellence to work each day. Being part of our team means living our core values and thriving in an environment of constant innovation and positive change. In addition to our unique culture, we also offer these fun perks and benefits.

• Competitive Salary: Our compensation philosophy is to be externally competitive, internally fair, and not win or lose on compensation. Salary ranges are developed with the support of national benchmarks and industry best practices that adjusts to your cost of labor, years of relevant experience, skill set, and education.
• Hybrid Work Schedule: We believe in supporting a healthy work–life balance and offer a flexible hybrid schedule, with remote work on Mondays and Fridays and onsite collaboration on Tuesdays, Wednesdays, and Thursdays.
• Health Insurance: We offer a variety of health insurance options (medical, dental, vision, etc.) for all of our team members. Eligible the first month following your start date.
• 401(k): We match 100% up to 3% and then 50% of the next 2% deferred.
• Time Off: Taking time off to recharge is a must whether it is for your personal health or vacation; paid time off starts accruing day 1!
• Observed Holidays: 10 company observed holidays: New Years, Martin Luther King, President’s Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving, Day after Thanksgiving, Christmas Day.
• Employee Discounts: We offer discounts to our employee across all of our product lines.
• Hit our Numbers Lunch: When we hit our monthly milestones, we all celebrate!
• Tuition Scholarships: Partnership with UMASS Global for 10%-20% off tuition for you and/or your family.

About Us:

It all started in a small warehouse in California with just three employees, a fax machine and a bell that rang out every time a chair came down the conveyor belt. 30 years later, Exemplis continues to lead, innovate and disrupt an array of industries through its growing family of brands — including SitOnIt Seating, Timbuk2, X-Chair, Maverick, Mavix, Edloe Finch, and Albany Park. From sustainable manufacturing to outreach programs and more, we strive to make a positive impact on everyone we serve. We make sure our people (and their communities) are at the core of our organization. To make a difference, we must be a champion of diversity, inclusion, service and social justice — above all else. Are you ready to be a part of something special? We have headquarters, offices and retail stores across the U.S. (plus a variety of flexible work opportunities). Learn more and apply today. Exemplis is an Equal Opportunity Employer and our company adheres to the equal employment opportunity guidelines set forth by federal, state, and local laws. Read our full statement on our careers page.

Key skills/competency

• Creative Direction
• Brand Stewardship
• AI-Enabled Production
• Studio & Location Production
• B2B Creative Leadership
• Team Leadership
• Creative Strategy
• Portfolio Management
• Performance Marketing Creative
• Cross-functional Collaboration