Digital Customer Engineer
Cloudflare · Hybrid
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Subject: Interested in the Digital Customer Engineer role at Cloudflare
Hi Jamie — I came across the Digital Customer Engineer opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Cloudflare stood out because…
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About the role
At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.
At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.
Available Location: Kuala Lumpur, Malaysia
About the Team
Cloudflare's Customer Engineering (CE) organization works side-by-side with our Sales teams to guide customers through their digital transformation. Customer Engineers are trusted advisors who help prospects and customers connect Cloudflare's platform to real-world outcomes.
Digital Customer Engineers (DCE) are a specialized part of this team, engaging directly with mid-market and commercial customers across the Asia Pacific region. DCEs run a high-reach, digital-first motion, covering many accounts through demos, discovery calls, scaled onboarding, and 1:many adoption programs. They deliver product demonstrations, conduct discovery sessions, build technical alignment, and ensure customers understand how Cloudflare can solve their challenges at scale. DCEs work primarily through digital channels, collaborating closely with Inside Sales Representatives (ISRs) across multiple markets to engage new prospects and help existing customers move forward in their journey with Cloudflare.
What Makes This Role Exciting
- Regional Impact: You'll work with a diverse range of customers across APAC, adapting to different markets, industries, and digital maturity levels.
- Breadth of technology: You'll cover Cloudflare's full platform: Zero Trust, Application Security, Networking, and Developer Platform.
- Ownership: You'll run demos, proof-of-concepts, and solution design sessions, building technical confidence throughout the sales cycle.
- Collaboration: You'll work hand-in-hand with Sales, Marketing, Product, and Customer Success teams to help new audiences discover Cloudflare and to guide customers through evaluation and adoption.
- Innovation and scale: You'll contribute to campaigns, digital events, and scalable technical content that expand Cloudflare's reach and help more organizations benefit from our platform.
What You’ll Do
- Lead technical discovery and validation across a high volume of pre-sales opportunities: demos, proof-of-concepts, RFP/RFI, and solution design.
- Drive scaled onboarding for new customers through standard playbooks, group sessions, and self-serve resources.
- Run 1:many adoption and consumption programs (webinars, digital events, office hours, and targeted campaigns) to help customers get more value from Cloudflare.
- Translate complex technical capabilities into clear outcome-driven solutions.
- Develop and maintain reusable demo assets, scripts, and reference solution designs to scale team effectiveness.
- Stay current on Cloudflare products, Internet technologies, and competitive landscape.
Requirements
- 3+ years in a technical presales, solutions engineering, consulting, or related role.
- Strong knowledge of Internet fundamentals (HTTP/S, DNS, TLS, networking concepts, APIs).
- Experience with Zero Trust frameworks, SASE architectures, or cloud security platforms.
- Hands-on experience with scripting or development (Python, JavaScript, Go, Bash) and comfortable with APIs/CLIs.
- Proven ability to engage customers directly: running demos, whiteboarding solutions, handling objections, and explaining complex concepts clearly to both technical and business audiences.
- Comfortable using modern productivity and AI tools to scale personal output across a high volume of accounts.
- Comfortable working across multiple markets and time zones in the APAC region.
Nice to Have
- Prior experience with SaaS security, CDN, networking, or developer platform vendors.
- Hands-on knowledge of cloud providers (AWS, Azure, GCP) and modern app architectures (serverless, containers, microservices).
- Understanding of common application security risks (e.g., CSRF, XSS, SQLi) and mitigation strategies.
- Experience with regulatory or compliance frameworks (SOC-2, PCI DSS, HIPAA, GDPR).
- Track record of building reusable assets such as demo environments, reference architectures, or presales tooling.
- Experience with customer adoption, onboarding, or scaled Customer Success programs.
What Makes Cloudflare Special?
We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.
Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.
1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.
Sound like something you’d like to be a part of? We’d love to hear from you!
Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs. More details about this will be available at that stage of the interview process.
This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.
Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.
Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.
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