Media Strategy Manager

About Artefact

Artefact is a new generation data and digital marketing consultancy. Our 1700 employees across 27 countries are dedicated to transforming client data into business impact. We offer a wide range of data-driven solutions, customized to specific client needs. These include AI projects for internal process automation, creating innovative and personalized consumer experiences, data and digital marketing strategy consulting, and media mix management.

Our data services performance is built on strong technological expertise in Artificial Intelligence and business skills acquired from over 1000 global clients, including Ubisoft, Sisley, OVH, Thales, Edenred, GRDF, and Europcar. Artefact's strength lies in a unique blend of cutting-edge data technologies, agile methods for rapid project delivery, and teams composed of top experts in their fields (business consultants, data analysts, data scientists, data engineers, and digital marketing professionals).

The Digital Marketing Department at Artefact

Within the Paris office, Artefact France's media agency comprises 70 digital marketing experts covering all marketing channels. Our role is to build the most suitable digital strategies for our clients' challenges, deploy them, and ensure and measure their performance.

In collaboration with Data Marketing teams, we also support brands in their maturity on various marketing topics: digital strategy, audience strategy, measurement strategy, digital tool implementation, team training, etc.

In this context, we are looking for a Media Strategy Manager to support our growth.

Missions

• Build integrated digital strategies: digital channel activation, audience strategy, measurement strategy, performance analysis, competitor analysis.
• Manage media accounts and media consulting missions, ensure the quality and relevance of deliverables, and participate in their implementation for Artefact clients.
• Manage and lead their team (1 to 3 direct reports) as well as the expertise teams mobilized on their accounts and missions.
• Create and develop privileged relationships with Artefact clients by sharing technical expertise and existing offerings.
• Participate in tenders or proposals for support with existing or new clients.

Profile

• Education: Business school or equivalent, Bac +4/5 or higher.
• Experience: Minimum 4 years in digital marketing.
• Strong interest in digital marketing.
• Personal Attributes: Curious, proactive, autonomous, attentive, structured and synthetic communication, team player.
• Skills: Good writing and synthesis skills.
• Language: Fluent English is essential; a second language is a plus.

Nice-to-haves: Experience with tools such as:

• Media Buying: Google Ads, Meta Business Manager, DV360, The Trade Desk, TikTok Ads, etc.
• Analytics (web/app): Google / Adobe / Piano Analytics, Appsflyer, Adjust, etc.
• Marketing Intelligence: Similar Web, SEMRush, Kantar TGI, Kantar Media, etc.

Recruitment Process

The recruitment process involves:

• Clara Dollé, Talent Specialist Acquisition
• Vincent Laquerrière, Account Director
• Natacha Kocupyr, Partner
• Charles Prudat, Media Consulting Director

Come join us!

At Artefact, we recruit based on our needs and each candidate's unique qualities. We ensure the professional development of their skills and responsibilities without discrimination based on beliefs, gender, age, disability, ethnic origin, sexual orientation, political, religious, or union affiliation, or minority status.

Key skills/competency

• Media Strategy Manager
• Digital Marketing
• Media Planning
• Performance Analysis
• Client Relations
• Team Management
• Data-Driven Marketing
• AI in Marketing
• Agile Methods
• Digital Strategy