Product Manager, Activation
Anrok · San Francisco, CA
- On site
- Full-time
- $210,000 / year
- San Francisco, CA
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Product Manager, Activation
Anrok · San Francisco, CA
Jordan Ellis
Hiring Manager · h•••••@anrok.com
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Subject: Interested in the Product Manager, Activation role at Anrok
Hi Jordan — I came across the Product Manager, Activation opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Anrok stood out because…
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Not recommended alone — most applicants never hear back.
Job highlights
- Lead product-led growth motion for customer activation.
- Transform onboarding to be self-serve and fast.
- Automate tax registrations for rapid customer compliance.
- Define and scale product-led acquisition channels.
- Identify new product and business opportunities.
About the role
About Anrok
Anrok is the leading tax automation platform enabling businesses to expand globally without compliance complexity. As the digital economy has grown 6x over the last decade, software businesses have gone from not worrying about sales tax to needing to monitor exposure, calculate rates, and file returns across 50 US jurisdictions and 100+ countries. This creates a critical bottleneck for companies that should be able to transact with customers everywhere. Anrok eliminates this complexity by connecting with billing and payment systems to automate tax monitoring, calculations, and filing end-to-end. Our unified platform handles the ever-changing maze of tax laws at municipal, state, and federal levels—so companies can focus on growth, not compliance.Our Customers Include
- 40% of Forbes Top 50 AI companies
- 20% of Forbes Top 100 Cloud companies
- Top companies like Notion, Anthropic, and Cursor
The Role: Product Manager, Activation
As the Activation Product Manager, you’ll own a critical piece of the customer journey: build and lead our product-led growth motion. Today, thousands of early-stage companies discover Anrok, but our sales-assisted onboarding can’t scale with growing volume. We're leaving growth on the table. Our vision is for Anrok to be in every company's founding stack: you get incorporated in Delaware, buy Rippling, buy Anrok.We need someone to transform our onboarding experience from sales-assisted to self-serve so companies can get compliant in minutes, not days — and then grow with us into becoming the next generation of enterprise customers.
In this role you will:
- Make our onboarding process self-serve and the fastest on the market
- Automate our tax registrations process so customers get compliant quickly
- Define and scale product-led acquisition channels
- Identify the next frontier of product and business opportunities for Anrok
What excites us:
- Have 6+ years product management experience, 3+ years building B2B products
- Are excited by bringing clarity to ambiguous problems
- Enjoy wearing different hats in a lean environment
- Think like a GM with strong product and business instincts
- Communicate clearly and concisely, both verbally and in writing
- Lead with curiosity, understanding, and a growth mindset
- Work well cross-functionally (eg. sales, support, finance, marketing, leadership)
- Will do what it takes to make your product and team successful
- You’re curious and motivated to learn new tools — you've experimented with AI in your work or on your own, you're excited about what's possible, and you've built something with it (an application, a workflow, a creative solution to a real problem) that you can walk us through.
What we offer:
- The equity upside of an early-stage startup with the product-market fit of a later-stage company.
- Daily lunch and snacks for those working out of our office hubs.
- Medical, dental, and vision insurance covered 100%.
- One Medical membership covered, flexible sick benefits, and more.
- Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.
- Home internet reimbursement stipend.
- Wellness reimbursement program.
- Annual team off-sites and in-person opportunities around our growing Anrok hubs.
- Home office setup stipend to ensure you have the equipment you need to thrive at work.
Please be aware that Anrok does not recruit via WhatsApp or any third-party messaging platforms. All official communication from our team comes exclusively from @Anrok.com email addresses. If you receive a suspicious message claiming to be from Anrok, please do not engage. All open roles are listed on this page.
Compensation Range: $195K - $225K
Key skills/competency
- Product Management
- B2B Products
- Product-Led Growth
- Onboarding Experience
- Customer Journey
- Tax Automation
- Compliance
- Digital Commerce
- AI Experimentation
- Cross-functional Collaboration
Skills & topics
- Product Manager
- Activation
- Product-Led Growth
- B2B SaaS
- Onboarding
- Tax Automation
- Compliance
- Customer Acquisition
- AI
- Product Strategy
How to get hired
- Tailor your resume: Highlight B2B product management experience, AI experimentation, and GMLike instincts for Anrok's Activation Product Manager role.
- Craft a compelling application: Clearly articulate your experience in transforming onboarding and scaling product-led growth in your cover letter.
- Prepare for technical interviews: Be ready to discuss product strategy, automation, and AI use cases you've implemented.
- Showcase cross-functional skills: Demonstrate your ability to collaborate with sales, support, and marketing in behavioral questions.
- Research Anrok deeply: Understand their mission, customer base, and investor backing to align your answers with company goals.
Technical preparation
Study B2B SaaS product onboarding flows.,Analyze product-led growth strategies and metrics.,Experiment with AI tools for workflow automation.,Prepare case studies of past product successes.
Behavioral questions
Describe a time you clarified ambiguity.,How have you handled wearing multiple hats?,Share an example of cross-functional leadership.,Discuss your motivation for learning new tools.
Prefer to apply the usual way?
Not recommended alone — most applicants never hear back. Email the hiring manager first.
Frequently asked questions
- What is the work arrangement for the Product Manager, Activation role at Anrok?
- The Product Manager, Activation role at Anrok operates on a hybrid work model. Employees are expected to collaborate in-person at one of Anrok's office hubs (San Francisco, New York City, or Salt Lake City) three days per week, with flexibility for remote work on other days.
- What is the expected experience level for the Activation Product Manager position at Anrok?
- Anrok is seeking a Product Manager with at least 6 years of product management experience, including a minimum of 3 years focused on building B2B products. Experience in product-led growth and transforming onboarding processes is highly valued.
- What are the key responsibilities for the Product Manager, Activation at Anrok?
- The Product Manager, Activation will own the customer journey's critical activation phase. This includes making the onboarding process self-serve and fast, automating tax registrations, defining and scaling product-led acquisition channels, and identifying future product and business opportunities for Anrok.
- What kind of technical or domain knowledge is important for the Product Manager, Activation role at Anrok?
- While not explicitly stated as a requirement, understanding B2B SaaS products, tax compliance, and automation is beneficial. The role also emphasizes curiosity in learning new tools, including AI, and the ability to demonstrate practical application of AI in past projects.
- How does Anrok support employee growth and development in the Product Manager, Activation role?
- Anrok offers an annual learning and development stipend for books, online courses, and conferences. Additionally, the company fosters a curious team environment where learnings can be shared, supporting continuous professional growth for employees like the Activation Product Manager.
- What is the compensation range for the Product Manager, Activation position at Anrok?
- The compensation range for the Product Manager, Activation role at Anrok is between $195,000 and $225,000 annually, reflecting the seniority and impact of the position.
- What are the benefits offered to employees at Anrok for the Product Manager, Activation role?
- Anrok provides comprehensive benefits including 100% coverage for medical, dental, and vision insurance, a One Medical membership, flexible sick benefits, home internet and office setup stipends, and a wellness reimbursement program. Employees also benefit from the equity upside of an early-stage startup.