Field Sales Representative | Cali

About Addi

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly, grow together and where we create abundance and generate pride in them. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace.

We provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing) using state-of-the-art technology, bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.

About the Role

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

What’s the mission you’ll drive

Drive the aggressive and sustainable expansion of Addi's partner network within the SMB segment by executing 100% cold prospecting and immediate in-field activation, thereby becoming the most impactful growth engine in new territories.

What you will do

• Aggressively acquire and activate new partners: Conduct daily, targeted cold field sweeps to identify, contact, and close SMB Merchants, ensuring the immediate activation (first transaction) of the partner after signing to drive rapid GMV growth.

• Master territory ownership and strategy: Perform advanced Territory Mapping and commercial area analysis to understand key clusters, identify high-GMV opportunities, and execute precise attack strategies that optimize the daily prospecting route.

• Execute the full sales cycle and rapid closing: Manage the entire sales cycle from cold prospecting through the final Terms & Conditions closing, utilizing a consultative pitch to adapt the value proposition based on the Merchant and the end customer (B2C), pushing for a fast transactional closure.

• Maintain operational discipline and data integrity: Ensure 100% accuracy and real-time logging of all sales activities and data in the CRM (Salesforce), using this information as a strategic tool to manage the pipeline and forecast results.

• Drive sustainability through follow-up and relationships: Build strong, trust-based relationships with business owners and conduct rigorous post-closing follow-up to guarantee the new partner's first origination within 48 hours, supporting retention and recurring GMV goals.
  

What we’re looking for

Demonstrates Extreme Acquisition Drive and Resilience

• Experience & Domain: Minimum 4+ years of uninterrupted experience in 100% cold Field Sales Hunter roles (street sales/outbound acquisition), with significant exposure to high-volume or fast-paced industries (Fintech, Telecom, or B2B/Intangible Services are highly valued).

• Strategic Thinking: Proven ability to translate the monthly GMV quota ($18K+) into a clear, daily execution plan involving Territory Mapping and strategic time allocation to maximize visits and closings.

• Demonstrated Track Record: History of consistently over-executing the sales quota (110%+) in purely outbound environments, demonstrating extreme resilience and the ability to maintain discipline despite constant rejection.

• Self-Starter/Owner’s Mindset: Acts as a self-starter who proactively identifies low-performing zones or pitch failures and autonomously drives recursive solutions and strategy adjustments without requiring extensive prompting or supervision.

Advanced Operational Discipline & Data Ownership

• Strong Proficiency: Deep understanding and practical mastery of CRM (e.g., Salesforce) for strategic pipeline management, not just passive reporting.

• Systemic Thinking: Proven ability to design and implement a personal Territory Management system (routing, cluster identification) that ensures 100% coverage and efficient time use across the assigned area.

• Data Integrity: Demonstrated commitment to 100% accuracy and real-time logging of all sales activities, prospect data, and updates in the CRM, understanding that data precision is critical for scalability.

• Expertise in Analysis: Proven ability to interpret key sales metrics (Origination Rate, GMV by vertical, Visit-to-Close ratio) and translate quantitative insights into actionable adjustments to the pitch or daily route strategy.

Possesses Rapid Closing & Activation Expertise

• User Advocacy/Consulting: Deep understanding of the Merchant's pain points (liquidity, growth) and the ability to articulate Addi's value proposition as a solution, not just a product.

• Stakeholder Influence: Proven ability to rapidly build trust and rapport with business owners in cold settings, guiding the conversation toward a rapid transactional close within the first or second visit.

• Cross-Functional Partnership (Internal): Exceptional skill in post-closing follow-up to ensure the Merchant completes the first transaction (activation) within 48 hours, bridging the gap between sales and operational activation goals.

• Adaptability & Framing: Proven ability to quickly adapt the sales pitch and manage multiple, common objections (cost, competition, complexity) by transparently reframing the value proposition.
  

Why join us?

• Work on a problem that truly matters – We are redefining how people shop, pay, and bank in Colombia, breaking down financial barriers and empowering millions. Your work will directly impact customers' lives by creating more accessible, seamless, and fair financial services.

• Be part of something big from the ground up – This is your chance to help shape a company, influencing everything from our technology and strategy to our culture and values. You won’t just be an employee—you’ll be an owner

• Unparalleled growth opportunity – The market we’re tackling is massive, and we’re growing faster than almost any fintech lender at our stage. If you’re looking for a high-impact role in a company that’s scaling fast, this is it.

• Join a world-class team – Work alongside top-tier talent from around the world, in an environment where excellence, ownership, and collaboration are at the core of everything we do. We care deeply about what we build and how we build it—and we want you to be a part of it.

• Competitive compensation & meaningful ownership – We believe in rewarding our talent. You’ll receive a generous salary, equity in the company, and benefits that go beyond the basics to support your growth.

How the hiring process looks like

We believe in a fast, transparent, and engaging hiring experience that allows both you and us to determine if there's a great fit. Here’s what our process looks like:

• Step 1: People Interview (30 min)
  A conversation with a recruiter to get to know you, your experience, and what you're looking for. We’ll also share more about Addi, our culture, and the role.

• Step 2: Initial Interview (45-60 min)
  A more in-depth conversation with the hiring manager, where we explore your sales skills, experience, and problem-solving approach. We want to understand how you think and work.

• Step 3: Deep Dive Interviews (60 min each)
  You'll meet future colleagues and cross-functional team members to get a feel for how we work together. We’re looking for strong contributors and cultural fits, so bring your questions, too!

• Step 4: Field Sales Assessment (On-site 50min)
  With this technical challenge, we want to see your sales skills and expertise facing a real-situation. We expect that you invest 1 hour on it with our team on the street.

We value efficiency and respect for your time, so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you, just as much as it is for us. Regardless of the outcome, we are committed to always providing feedback, ensuring that you walk away with valuable insights from your experience with us.