Senior Product Manager, Growth - Web & E-commerce
10x Genomics · Pleasanton, California, USA HQ
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- Pleasanton, California, USA HQ
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Subject: Interested in the Senior Product Manager, Growth - Web & E-commerce role at 10x Genomics
Hi Dana — I came across the Senior Product Manager, Growth - Web & E-commerce opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and 10x Genomics stood out because…
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About the role
About the role
10x Genomics makes products that enable researchers to answer biology's hardest and most elusive questions. Our web experience is how the global research community discovers our products, evaluates them, and ultimately buys, and we are seeking a Senior Product Manager to lead the continuous evolution of that experience end-to-end.
This role is built for a product leader who blends strong web product craft and UX judgment with the technical fluency to shape how our site captures, structures, and hands off customer data to the systems behind it. You will partner closely with engineering and commercial leaders to launch intuitive, self-service web solutions that delight users and drive pipeline. You will also shape how the web platform connects into marketing automation platforms, CRM, CDPs, and the broader stack so that web behavior translates cleanly into qualified demand.
What You'll Be Doing
- Own the product strategy for our customer-facing web platform, transforming complex scientific purchasing journeys into intuitive, self-service experiences across discovery, lead capture, quoting, and re-ordering.
- Define how the web experience captures customer intent and identity, including forms, profiling, event instrumentation, consent and privacy controls, and lead scoring signals, so that high-fidelity lead and behavioral data flows cleanly into marketing automation, CRM, and the broader marketing and sales stack.
- Lead the design and delivery of new web experiences alongside maturing existing ones, making sharp UX calls, partnering closely with design and engineering, and shipping a steady cadence of releases that move both new acquisition and existing customer expansion.
- Build the connective tissue between web and the downstream stack, shaping lead routing, attribution, and data flow into the demand funnel.
- Turn data into product judgment. Use qualitative research, web analytics, and quantitative metrics to validate ideas, shape roadmap priorities, and continuously improve conversion across the journey.
- Act as the central alignment force between engineering and commercial leadership, translating complex business objectives into clear requirements, building consensus, and managing change across stakeholders.
Minimum Qualifications
- Bachelor's Degree (or equivalent)
- 5 years of product management experience
- 3 years of experience shipping customer-facing web products, including lead capture and integration with marketing automation systems
Preferred skills and experience
This role requires breadth across web product craft, customer journey design, and the systems that sit behind the site. Here are the skills and experiences we are looking for, roughly in priority order:
- Web Product Craft: Proven experience building and shipping customer-facing web experiences end-to-end. Strong UX instincts and a track record of making sharp product calls with design and engineering partners, grounded in customer research and a clear point of view on what good looks like.
- Breadth of Web Product Experience: Track record across a range of customer-facing surfaces, including marketing sites, self-service flows, configurators, lead capture, and transactional experiences, with the judgment to know which patterns fit which problem.
- Lead & Data Capture Fluency: Deep familiarity with how web experiences capture customer data and how that data is structured for downstream marketing and sales use. Comfortable designing capture experiences that meet global privacy and consent requirements without compromising data fidelity.
- MarTech Fluency: Opinionated about the marketing stack (marketing automation platforms, CRM, CDPs, web analytics) and how web platforms integrate with it. You can hold your own with the engineers and shape the integration points that matter most to the web experience.
- Iterative Delivery: Strong at scoping high-value MVPs and shipping incremental releases. You balance near-term experience improvements with the longer-term integrity of the platform.
- Technical Acumen: Technical confidence to engage in robust discussions with engineers on web architecture, frontend trade-offs, instrumentation, and the data contracts between the site and downstream systems.
- Cross-Functional Alignment: History of acting as the central alignment force between engineering and commercial organizations. You translate product and technical realities into compelling narratives, build trust, and manage change with marketing and sales stakeholders.
Below is the base pay range for this full-time position. The actual base pay will depend on several factors unique to each candidate, including one’s skills, qualifications, and experience. At 10x, base pay is also just one component of the Company’s total compensation package. This role is also eligible for 10x’s equity grants, its comprehensive health and retirement benefit programs, and its annual bonus program or sales incentive program. During the hiring process, your 10x recruiter can share more about the Company’s total compensation package.
About 10x Genomics
At 10x Genomics, accelerating our understanding of biology is more than a mission for us. It is a commitment. This is the century of biology, and the breakthroughs we make now have the potential to change the world.
We enable scientists to advance their research, allowing them to address scientific questions they did not even know they could ask. Our tools have enabled fundamental discoveries across biology including cancer, immunology, and neuroscience.
Our teams are empowered and encouraged to follow their passions, pursue new ideas, and perform at their best in an inclusive and dynamic environment. We know that behind every scientific breakthrough, there is a deep infrastructure of talented people driving the life sciences industry and making it possible for scientists and clinicians to make new strides. We are dedicated to finding the very best person for every aspect of our work because the innovations and discoveries that we enable together will lead to better technologies, better treatments, and a better future. Find out how you can make a 10x difference.
Individuals seeking employment at 10x Genomics are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation, or any other characteristic protected by applicable law.
10x does not accept unsolicited applicants submitted by third-party recruiters or agencies. Any resume or application submitted to 10x without a vendor agreement in place will be considered unsolicited and property of 10x, and 10x will not pay a placement fee.
Please be aware of recruitment scams impersonating 10x Genomics. All recruiting communication will come from email addresses @10xgenomics.com. We also want to encourage you to apply to 10x Genomics positions directly on our careers site, Careers.10xgenomics.com or from reputable third party sites, such as LinkedIn or Indeed. We will never request payment or sensitive personal information during the recruiting process.
