or apply directly on Workato's site. We never take the application ourselves.
Is this posting real?
- This role has been open
- 7 days Workato's roles stay open a median of 45 days
- Reposted
- No
- Salary listed
- No 6% of Workato's roles list one
- Ghost-job risk at Workato
- high 65 stale, 1 reposted of 102 open
- Hiring momentum
- 216 roles opened in the last 90 days ↑ up vs. the prior 90 days
- Last confirmed on the employer's board
- 2026-09-17
Measured from postings appearing on and disappearing from Workato's own greenhouse board since 2026-08-03. Full hiring picture for Workato.
About this role
The Senior ABM & Demand Generation Manager at Workato will lead AI-driven integrated marketing campaigns to enhance pipeline growth and market leadership. This role involves developing and executing strategies for Account-Based Marketing (ABM) and multi-channel campaigns focused on AI solutions, collaborating with various teams, and analyzing campaign performance to drive revenue impact.
- benefits
- 1/5
- freshness
- 5/5
- career value
- 5/5
- role clarity
- 5/5
- pay transparency
- 0/5
Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Workato as an employer.
What you need
- Proven experience owning ABM strategy end-to-end, from account selection through program execution, with hands-on use of ABM platforms (6sense, Demandbase, RollWorks, Folloze, or similar)
- 6–10+ years of B2B demand generation or integrated campaign experience
- Proven experience marketing AI, ML, automation, data platforms, or advanced technology solutions
- Demonstrated success driving pipeline growth through full-funnel integrated campaigns
- Deep understanding of how to position complex AI offerings for both technical and executive audiences
- Hands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot, etc.) and CRM systems (Salesforce)
Nice to have
- Hands-on fluency with AI-powered marketing/workflow tools (e.g., agentic campaign builders, prompt-driven research or execution) to accelerate campaign delivery; a plus on top of AI marketing experience, not a substitute for it
Worth weighing
- No salary listed
- High visibility and significant revenue impact role
- Focus on AI marketing may require specific expertise that not all candidates possess
Summarised from Workato's posting. Read the full original.
Listed by Workato on their greenhouse job board, last confirmed open on 2026-09-17. PitchMeAI is not the employer.
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