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VML

Group Director, Analytics-First Party Data & Loyalty

VML · Detroit, Michigan, United States; New York, New York, United States

Posted 21 days ago

or apply directly on VML's site. We never take the application ourselves.

Is this posting real?

This role has been open
21 days
VML's roles stay open a median of 45 days
Reposted
No
Salary listed
No
0% of VML's roles list one
Ghost-job risk at VML
low
0 stale, 8 reposted of 582 open
Hiring momentum
886 roles opened in the last 90 days
↑ up vs. the prior 90 days
Last confirmed on the employer's board
2026-09-17

Measured from postings appearing on and disappearing from VML's own greenhouse board since 2026-08-03. Full hiring picture for VML.

About this role

The Group Director, Analytics-First Party Data & Loyalty will oversee Ford's first-party customer data and loyalty programs, focusing on analyzing customer behavior to enhance targeting and retention strategies. This role involves direct engagement with Ford's marketing teams to translate data insights into actionable recommendations, ensuring effective communication of findings to executives. The position requires collaboration across various teams within the WPP Ford ecosystem to integrate loyalty analytics with owner marketing efforts.

Our read on this posting2.8out of 5
benefits
1/5
freshness
4/5
career value
4/5
role clarity
5/5
pay transparency
0/5

Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of VML as an employer.

What you need

  • 10+ years in marketing analytics, CRM analytics, or customer data strategy
  • Deep hands-on experience in first-party/owned customer data
  • Specific experience in loyalty, retention, or customer lifecycle analytics
  • Fluency querying, joining, and analyzing data with reproducible code (SQL required)
  • Hands-on experience with enterprise customer data and marketing platforms (Adobe Experience Platform / Real-Time CDP, Salesforce Marketing Cloud)
  • Demonstrated experience building measurement frameworks from raw behavioral or transactional data

Nice to have

  • Automotive or considered-purchase category experience
  • Direct exposure to loyalty program mechanics
  • Experience within a holding company or agency model

What you get

  • Competitive benefits package
  • Hybrid work approach with teams in the office an average of four days a week

Worth weighing

  • No specific mention of team size or structure
  • Role is client-facing with regular executive engagement, which may require strong interpersonal skills
  • Focus on insight and business impact rather than reporting volume may require a strategic mindset

Summarised from VML's posting. Read the full original.

Listed by VML on their greenhouse job board, last confirmed open on 2026-09-17. PitchMeAI is not the employer.

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