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TEGNA Inc.

Paid Marketing Manager - Social

TEGNA Inc. · WUSA-TV Washington

Posted about 3 months ago

or apply directly on TEGNA Inc.'s site. We never take the application ourselves.

Is this posting real?

This role has been open
80 days
TEGNA Inc.'s roles stay open a median of 80 days
Reposted
No
Salary listed
No
2% of TEGNA Inc.'s roles list one
Ghost-job risk at TEGNA Inc.
high
314 stale, 2 reposted of 322 open
Hiring momentum
467 roles opened in the last 90 days
↑ up vs. the prior 90 days
Last confirmed on the employer's board
2026-10-22

Measured from postings appearing on and disappearing from TEGNA Inc.'s own greenhouse board since 2026-08-03. Full hiring picture for TEGNA Inc..

About this role

The Paid Marketing Manager - Social at TEGNA will focus on developing and executing paid social media strategies to drive traffic, engagement, and conversions. This role involves managing media buys across various platforms, collaborating with creative teams to produce high-performing assets, and analyzing campaign performance to optimize results. The candidate will also work cross-functionally with analytics and product teams to align marketing efforts and communicate insights effectively.

Our read on this posting2.6out of 5
benefits
3/5
freshness
1/5
career value
4/5
role clarity
5/5
pay transparency
0/5

Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of TEGNA Inc. as an employer.

What you need

  • 5+ years of experience managing paid social media campaigns
  • Proficiency in using social media ad platforms, including Facebook Ads Manager, TikTok Ads, LinkedIn Campaign Manager, Pinterest Ads, and others
  • Deep understanding of paid social media’s role within the broader digital marketing landscape
  • Knowledge of audience segmentation, retargeting strategies, and full-funnel paid social tactics
  • Experience working closely with creative teams to develop high-performing assets
  • Strong understanding of creative testing principles, A/B methodology, and the creative optimization cycle

Nice to have

  • Experience with cross-device attribution (mobile ↔ OTT)
  • Familiarity with MMPs (e.g., Kochava or AppsFlyer) and analytics/reporting tools (e.g., Google Analytics, Sprinklr, or similar)
  • Background in media, streaming, subscription services, or app growth

What you get

  • Comprehensive benefits including medical, dental, and eye care coverage
  • Fertility, surrogacy and adoption assistance
  • Disability and life insurance
  • 401(k) program with company match
  • Nine free virtual doctor’s appointments and 12 free annual therapy sessions
  • Generous Paid Time Off (PTO) benefit and nine paid holidays per year

Worth weighing

  • No specific mention of remote work flexibility beyond the stated locations
  • Pay range provided, but no indication of how it compares to industry standards

Summarised from TEGNA Inc.'s posting. Read the full original.

Listed by TEGNA Inc. on their greenhouse job board, last confirmed open on 2026-10-22. PitchMeAI is not the employer.

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