or apply directly on Summer's site. We never take the application ourselves.
Is this posting real?
- This role has been open
- 7 days Summer's roles stay open a median of 47 days
- Reposted
- No
- Salary listed
- No 0% of Summer's roles list one
- Ghost-job risk at Summer
- high 1 stale, 0 reposted of 2 open
- Hiring momentum
- 2 roles opened in the last 90 days ↑ up vs. the prior 90 days
- Last confirmed on the employer's board
- 2026-10-29
Measured from postings appearing on and disappearing from Summer's own greenhouse board since 2026-08-03. Full hiring picture for Summer.
About this role
The B2B2C Marketing Lead will design and execute digital campaigns aimed at increasing resident enrollment in government programs. This role involves creating go-to-market plans, optimizing multi-channel campaigns, and collaborating with internal teams and government partners to ensure effective messaging and compliance. The position requires a focus on data-driven strategies to track and report on campaign performance.
- benefits
- 1/5
- freshness
- 5/5
- career value
- 4/5
- role clarity
- 4/5
- pay transparency
- 0/5
Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Summer as an employer.
What you need
- 6+ years of growth, digital, or B2B2C/B2C marketing experience with a proven track record of driving high-volume participation in a government sponsored benefit program or similarly complex, trust-sensitive service
- A track record of resourceful campaign concepts, testing non-traditional formats, and finding innovative ways to engage audiences
- Proven ability to build distribution through trusted partner ecosystems while strategically deploying paid media and influencer channels to test, optimize, and scale participation
- Ability to track conversion pathways from first touch to completed enrollment and translate performance data into actionable campaign pivots
- Hands-on experience briefing, negotiating, and running performance-driven creator campaigns
- Comfort navigating multi-stakeholder approval processes and working alongside partner or client teams
Nice to have
- Fintech, consumer finance, or student loan experience, particularly navigating advertising guidelines in regulated consumer spaces
- Prior agency or startup experience launching brand-new programs or products into new regional markets
- Existing relationships with community organizations, higher education institutions, or public sector communications teams
Worth weighing
- Contract position with 15-25 hours per week, which may vary depending on project phase
- Initial term of 3-6 months with the possibility of extension
- Remote work with occasional travel required for partner launches and events
Summarised from Summer's posting. Read the full original.
Listed by Summer on their greenhouse job board, last confirmed open on 2026-10-29. PitchMeAI is not the employer.