SharkNinja

Manager, DTC GTM

SharkNinja · Needham, MA, United States

Posted 14 days ago

or apply directly on SharkNinja's site. We never take the application ourselves.

Is this posting real?

This role has been open
14 days
SharkNinja's roles stay open a median of 37 days
Reposted
No
Salary listed
No
0% of SharkNinja's roles list one
Ghost-job risk at SharkNinja
low
0 stale, 7 reposted of 247 open
Hiring momentum
419 roles opened in the last 90 days
↑ up vs. the prior 90 days
Last confirmed on the employer's board
2026-09-17

Measured from postings appearing on and disappearing from SharkNinja's own greenhouse board since 2026-08-03. Full hiring picture for SharkNinja.

About this role

The Manager, DTC GTM at SharkNinja will oversee the go-to-market process for new product launches and campaigns, ensuring alignment across various teams and channels. This role involves managing the global GTM calendar, coordinating with local teams, and driving campaign execution while fostering a test-and-learn culture. The position requires a strategic thinker with strong organizational and communication skills to handle multiple stakeholders and competing deadlines effectively.

Our read on this posting3.4out of 5
benefits
5/5
freshness
4/5
career value
4/5
role clarity
4/5
pay transparency
0/5

Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of SharkNinja as an employer.

What you need

  • 3+ years of experience in ecommerce, digital marketing, or a GTM/project coordination role
  • Proven track record of planning and executing NPD and multi-channel digital campaigns with strong commercial returns
  • Strong understanding of DTC ecommerce and how products are launched, merchandised, and promoted online
  • Solid working knowledge of digital channels including onsite, paid search, paid social, shopping, CRM, affiliates, and TikTok Shop
  • Proficient in Microsoft Office and project management tools such as Airtable, Jira or equivalent
  • Proficient analytical skills and experience with analytical tools such as GA4, PowerBI or equivalent

Nice to have

  • Background in consumer electronics, FMCG, or a product-led DTC brand
  • Educated to degree level
  • Experience working across multiple international markets

What you get

  • medical insurance
  • dental insurance
  • vision insurance
  • flexible spending accounts
  • health savings accounts (HSA) with company contribution
  • 401(k) retirement plan with matching

Worth weighing

  • No specific mention of remote work options
  • Role requires managing multiple stakeholders and competing deadlines which may lead to high pressure during launches
  • The position is heavily focused on collaboration and communication across various teams
  • Salary range provided but no specific benefits tied to performance or bonuses mentioned

Summarised from SharkNinja's posting. Read the full original.

Listed by SharkNinja on their greenhouse job board, last confirmed open on 2026-09-17. PitchMeAI is not the employer.

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