B2C Lifecycle Marketing Lead
Proton · London, Barcelona
Posted about 3 months ago · Previously reposted
or apply directly on Proton's site. We never take the application ourselves.
Is this posting real?
- This role has been open
- 82 days Proton's roles stay open a median of 83 days
- Reposted
- Yes taken down and listed again at least once
- Salary listed
- No 0% of Proton's roles list one
- Ghost-job risk at Proton
- high 69 stale, 7 reposted of 69 open
- Hiring momentum
- 89 roles opened in the last 90 days ↑ up vs. the prior 90 days
- Last confirmed on the employer's board
- 2026-10-25
Measured from postings appearing on and disappearing from Proton's own greenhouse board since 2026-08-03. Full hiring picture for Proton.
About this role
As the B2C CRM & Lifecycle Growth Lead at Proton, you will be responsible for developing and executing a comprehensive CRM strategy that enhances user engagement across multiple products. This role involves building CRM capabilities from the ground up, leveraging user behavior data to create automated customer journeys, and collaborating with various teams to drive growth and retention. You will also oversee experimentation and measurement to ensure the effectiveness of CRM initiatives and align them with Proton's broader growth objectives.
- benefits
- 5/5
- freshness
- 1/5
- career value
- 4/5
- role clarity
- 5/5
- pay transparency
- 0/5
Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Proton as an employer.
What you need
- 10+ years of experience in B2C CRM, lifecycle or growth marketing, ideally within SaaS, fintech, subscription, or consumer technology
- Proven experience building or transforming CRM/lifecycle capabilities from scratch in a startup, scale-up, or high-growth environment
- Deep expertise across the customer lifecycle, including onboarding, activation, conversion, retention, cross-sell, reactivation, and LTV
- Strong commercial and analytical acumen, with the ability to connect CRM activity to revenue, customer value, retention, and incremental growth
- Experience with next-best-action, propensity, segmentation, customer scoring, or decisioning models, working closely with Data and Engineering
- Hands-on knowledge of CRM, marketing automation, CDP, experimentation, and analytics platforms, including event-driven and triggered journeys
What you get
- Strong health coverage
- Solid retirement options
- Generous leave
- Wellness support
- Stock options
- Flexible working schedule
Worth weighing
- Role involves building a function from scratch, which may require significant effort and time
- No specific mention of the tech stack used for CRM and lifecycle management
- Compensation figures vary by location and are subject to negotiation based on qualifications and experience
- Position requires collaboration in a multi-product matrix organization, which may involve navigating complex priorities
Summarised from Proton's posting. Read the full original.
Listed by Proton on their greenhouse job board, last confirmed open on 2026-10-25. PitchMeAI is not the employer.
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