or apply directly on Oportun's site. We never take the application ourselves.
Is this posting real?
- This role has been open
- 82 days Oportun's roles stay open a median of 74 days
- Reposted
- No
- Salary listed
- No 78% of Oportun's roles list one
- Ghost-job risk at Oportun
- high 41 stale, 4 reposted of 41 open
- Hiring momentum
- 73 roles opened in the last 90 days ↑ up vs. the prior 90 days
- Last confirmed on the employer's board
- 2026-10-24
Measured from postings appearing on and disappearing from Oportun's own greenhouse board since 2026-08-03. Full hiring picture for Oportun.
About this role
The Lifecycle Marketing Manager at Oportun will lead the strategy and execution of customer lifecycle marketing initiatives across various channels including email, SMS, and in-app messaging. This role involves optimizing campaigns to enhance customer engagement, retention, and product adoption while collaborating cross-functionally with teams such as Product, Engineering, and Marketing Technology. The manager will also focus on advancing the company's lifecycle marketing technology capabilities and ensuring compliance with regulatory requirements.
- benefits
- 1/5
- freshness
- 1/5
- career value
- 4/5
- role clarity
- 5/5
- pay transparency
- 0/5
Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Oportun as an employer.
What you need
- 5+ years of experience in lifecycle, CRM, or retention marketing, preferably B2C or fintech
- Hands-on experience building and optimizing lifecycle programs with Iterable or similar marketing automation platforms
- Strong knowledge of multi-channel execution including push, email, SMS, in-app messaging, segmentation, automation, personalization, and deliverability best practices
- Strong technical proficiency with HTML, CSS, and dynamic scripting or templating languages
- Proven ability to build and optimize lifecycle programs through automation, segmentation, personalization, and structured experimentation
- Experience partnering with technical teams on data requirements, event-based triggers, platform capabilities, integrations, or customer data flows
Nice to have
- Experience in fintech, financial services, or other regulated industries
- Familiarity with API integrations, custom events, event-based architectures, and customer data pipelines
- Experience applying AI tools to campaign development, personalization, QA, reporting, workflow automation, or customer insights
- Strong analytical skills and ability to translate data into business and technology decisions
- Passion for improving customer engagement through scalable CLM technology, cross-product lifecycle marketing, and emerging channel capabilities
Worth weighing
- No salary listed
- Focus on both strategy and execution may require a diverse skill set
- Role involves significant cross-functional collaboration which may be challenging without strong interpersonal skills
Summarised from Oportun's posting. Read the full original.
Listed by Oportun on their greenhouse job board, last confirmed open on 2026-10-24. PitchMeAI is not the employer.
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