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NPR

Senior Marketing Strategist, App Growth

NPR · Remote

Posted 12 days ago · $132,508.47-$142,697.13

or apply directly on NPR's site. We never take the application ourselves.

Is this posting real?

This role has been open
12 days
NPR's roles stay open a median of 36 days
Reposted
No
Salary listed
Yes
73% of NPR's roles list one
Ghost-job risk at NPR
high
6 stale, 0 reposted of 15 open
Hiring momentum
28 roles opened in the last 90 days
↑ up vs. the prior 90 days
Last confirmed on the employer's board
2026-09-17

Measured from postings appearing on and disappearing from NPR's own greenhouse board since 2026-08-03. Full hiring picture for NPR.

About this role

The Senior Marketing Strategist for App Growth at NPR will focus on increasing audience engagement with NPR's app through data-driven marketing strategies. This role involves managing advertising budgets, executing marketing campaigns across various channels, collaborating with multiple teams, and analyzing audience behavior to enhance user retention and app usage. The strategist will also lead test-and-learn initiatives to optimize marketing efforts and track the success of promotional activities.

Our read on this posting4.0out of 5
benefits
2/5
freshness
4/5
career value
4/5
role clarity
5/5
pay transparency
5/5

Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of NPR as an employer.

What you need

  • 5+ years of experience in a data-driven marketing role, preferably at a media or tech company
  • A proven track record in both creative marketing campaign management and data-driven performance analysis
  • Proven ability to manage paid advertising budgets efficiently, especially for mobile app growth
  • Experience using tracking software, pixels, UTMs, etc. to identify which specific promotions lead to new app users
  • Substantial experience & comfort building campaigns for a wide variety of marketing messaging channels including but not limited to: email, social media, in-app messaging, display, audio, push notifications, SMS, web notification/pop-ups, in-product UX
  • Bachelor's degree

Nice to have

  • Ability to thoughtfully establish new cross-team processes, strategies, and tools for collaboration if/when a marketing plan requires something we have never executed before
  • An execution-focused collaborator who thoughtfully balances team input while maintaining a strong bias for action
  • Ability to turn complex numbers into clear, simple stories that inform leadership decisions
  • A talent for competitive analysis and a deep curiosity about audience behavior

What you get

  • Access to health and wellness
  • Paid time off
  • Financial well-being
  • Medical, dental, vision, life/ accidental death and dismemberment, long-term disability, short-term disability, and voluntary retirement savings

Worth weighing

  • The role is remote-permitted but may require occasional travel to perform duties
  • The position is union-represented under a collective bargaining agreement
  • Salary range is provided but may not reflect all aspects of compensation

Summarised from NPR's posting. Read the full original.

Listed by NPR on their greenhouse job board, last confirmed open on 2026-09-17. PitchMeAI is not the employer.

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