Segment Marketing Manager, Gen Z & Digital
Momentum Financial Services Group · Toronto, Canada
Posted about a month ago
or apply directly on Momentum Financial Services Group's site. We never take the application ourselves.
Is this posting real?
- This role has been open
- 33 days Momentum Financial Services Group's roles stay open a median of 45 days
- Reposted
- No
- Salary listed
- No 11% of Momentum Financial Services Group's roles list one
- Ghost-job risk at Momentum Financial Services Group
- high 17 stale, 0 reposted of 27 open
- Hiring momentum
- 44 roles opened in the last 90 days ↑ up vs. the prior 90 days
- Last confirmed on the employer's board
- 2026-09-17
Measured from postings appearing on and disappearing from Momentum Financial Services Group's own greenhouse board since 2026-08-03. Full hiring picture for Momentum Financial Services Group.
About this role
The Segment Marketing Manager for Gen Z & Digital at Momentum Financial Services Group is responsible for leading targeted marketing strategies aimed at acquiring and retaining Gen Z customers. This role involves developing messaging frameworks, executing campaigns across social media platforms, and collaborating with cross-functional teams to ensure that marketing initiatives resonate with younger consumers. The position also requires staying updated on trends and performance metrics to continuously optimize marketing efforts.
- benefits
- 4/5
- freshness
- 3/5
- career value
- 4/5
- role clarity
- 5/5
- pay transparency
- 0/5
Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Momentum Financial Services Group as an employer.
What you need
- 5+ years of marketing experience, with a strong focus on Gen Z or youth audience strategy
- Proven track record developing and executing campaigns on TikTok, Instagram, and Snapchat — both organic and paid
- Hands-on experience with mobile push notifications and in-app messaging, including segmentation, A/B testing, and lifecycle marketing
- Deep understanding of Gen Z consumer psychology, financial attitudes, and digital-first behaviours
- Strong copywriting and messaging skills
- Experience working with or briefing creative teams, content creators, and influencer partners
Nice to have
- Experience in financial services, fintech, or a regulated industry
- Familiarity with Quebec/French-language market considerations
- Background in community management or social listening
- Experience with short-form video production or creator-led content
- Master’s degree in Communications, Business, or a related field
What you get
- Discretionary Annual Bonus based on individual performance and company success
- Comprehensive health and dental plans with 100% of premiums covered
- Employee Assistance Program for mental well-being support
- Robust retirement savings options
- Hybrid work environment with a collaborative office space
- Tuition assistance and professional development reimbursement
Worth weighing
- No specific salary listed, but a range is provided
- Focus on Gen Z may limit exposure to broader marketing strategies
- Experience with specific social media platforms is crucial for success
Summarised from Momentum Financial Services Group's posting. Read the full original.
Listed by Momentum Financial Services Group on their greenhouse job board, last confirmed open on 2026-09-17. PitchMeAI is not the employer.
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