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HelloFresh

Senior CRM Strategy Manager, Reactivations (all genders)

HelloFresh · Berlin, Berlin, Germany

Posted about 2 months ago · Previously reposted

or apply directly on HelloFresh's site. We never take the application ourselves.

Is this posting real?

This role has been open
55 days
HelloFresh's roles stay open a median of 45 days
Reposted
Yes
taken down and listed again at least once
Salary listed
No
0% of HelloFresh's roles list one
Ghost-job risk at HelloFresh
high
228 stale, 28 reposted of 464 open
Hiring momentum
710 roles opened in the last 90 days
↑ up vs. the prior 90 days
Last confirmed on the employer's board
2026-09-27

Measured from postings appearing on and disappearing from HelloFresh's own greenhouse board since 2026-08-03. Full hiring picture for HelloFresh.

About this role

As the Senior Audience Manager for Reactivations at HelloFresh, you will focus on re-engaging cancelled customers through personalized marketing strategies. Your responsibilities include designing customer journeys, developing communication strategies, managing market performance, and optimizing key performance indicators. You will collaborate with various teams to ensure effective campaign execution and drive customer reactivation results that enhance Customer Lifetime Value.

Our read on this posting3.0out of 5
benefits
5/5
freshness
1/5
career value
4/5
role clarity
5/5
pay transparency
0/5

Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of HelloFresh as an employer.

What you need

  • 5+ years in a marketing role focused on CRM, lifecycle marketing, customer journey design, or audience segmentation, preferably in subscription business models
  • Ability to design and execute customer journey strategies while owning business targets
  • Deep understanding of CRM performance metrics and experience with A/B testing and segmentation
  • Proven success in collaboration and communication with creative, analytics, operations, and brand teams
  • A sharp eye for compelling visuals and copy
  • Openness to leveraging automations, Machine Learning, and AI

What you get

  • Competitive compensation package
  • HelloFresh-subsidized Pension Scheme
  • Berlin relocation support
  • Hybrid working model
  • Exclusive discounts on HelloFresh boxes and office meals
  • Annual learning & development budget

Worth weighing

  • No salary listed
  • Focus on re-engaging cancelled customers may involve dealing with challenging customer sentiments
  • Role involves significant collaboration across multiple teams which may require strong interpersonal skills

Summarised from HelloFresh's posting. Read the full original.

Listed by HelloFresh on their greenhouse job board, last confirmed open on 2026-09-27. PitchMeAI is not the employer.

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