Product Marketing Leader - Innovation & Experimentation
Gusto, Inc. · Burlingame, CA - Hybrid; Denver, CO - Hybrid; New York, New York, United States; San Francisco, CA - Hybrid; Scottsdale, Arizona, United States
Posted 23 days ago · $190,000 - $235,000
or apply directly on Gusto, Inc.'s site. We never take the application ourselves.
Is this posting real?
- This role has been open
- 23 days Gusto, Inc.'s roles stay open a median of 44 days
- Reposted
- No
- Salary listed
- Yes 49% of Gusto, Inc.'s roles list one
- Ghost-job risk at Gusto, Inc.
- high 45 stale, 9 reposted of 97 open
- Hiring momentum
- 146 roles opened in the last 90 days ↑ up vs. the prior 90 days
- Last confirmed on the employer's board
- 2026-09-17
Measured from postings appearing on and disappearing from Gusto, Inc.'s own greenhouse board since 2026-08-03. Full hiring picture for Gusto, Inc..
About this role
The Product Marketing Leader for Innovation & Experimentation at Gusto will be responsible for developing and executing go-to-market strategies for new products and offers. This role involves synthesizing market insights, collaborating across teams, and driving measurable results in a fast-paced, ambiguous environment. The candidate will also focus on performance optimization and creating new processes to enhance product adoption and growth.
- benefits
- 2/5
- freshness
- 4/5
- career value
- 4/5
- role clarity
- 4/5
- pay transparency
- 5/5
Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Gusto, Inc. as an employer.
What you need
- Track record of shaping GTM strategy in ambiguous environments
- Ability to move between strategic planning and hands-on execution
- Excellent cross-functional collaboration and communication skills
- Deep experience with customer segmentation, positioning, pricing, and GTM planning
- Highly AI fluent; able to build AI systems and unlock new ways of working through AI
Nice to have
- Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business
What you get
- Competitive base pay
- Benefits
- Equity (RSUs)
Worth weighing
- Hybrid work model with expected in-office days
- Compensation varies by location and experience
- Role involves building new processes and systems, which may be challenging
Summarised from Gusto, Inc.'s posting. Read the full original.
Listed by Gusto, Inc. on their greenhouse job board, last confirmed open on 2026-09-17. PitchMeAI is not the employer.
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