Fabric

Lifecycle Marketing Lead - Insurance

Fabric · New York, NY

Posted 14 days ago · $140,000 - $160,000

or apply directly on Fabric's site. We never take the application ourselves.

Is this posting real?

This role has been open
14 days
Fabric's roles stay open a median of 58 days
Reposted
No
Salary listed
Yes
75% of Fabric's roles list one
Ghost-job risk at Fabric
high
3 stale, 0 reposted of 4 open
Hiring momentum
4 roles opened in the last 90 days
↑ up vs. the prior 90 days
Last confirmed on the employer's board
2026-10-06

Measured from postings appearing on and disappearing from Fabric's own greenhouse board since 2026-08-03. Full hiring picture for Fabric.

About this role

The Lifecycle Marketing Lead for Insurance will develop and execute strategies to enhance customer communication throughout the insurance customer journey, focusing on nurturing, engagement, retention, and cross-selling. This role requires collaboration with cross-functional teams, including Data Science and Product, to improve segmentation and personalization, while leveraging marketing technology effectively. The candidate will also be responsible for building automated marketing programs and optimizing customer interactions based on data insights.

Our read on this posting4.0out of 5
benefits
1/5
freshness
5/5
career value
4/5
role clarity
5/5
pay transparency
5/5

Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Fabric as an employer.

What you need

  • Significant experience in lifecycle marketing, CRM, customer engagement, or marketing automation
  • Hands-on experience working with Braze, Salesforce Marketing Cloud, or a comparable enterprise lifecycle marketing platform
  • Demonstrated experience developing automated and personalized customer journeys
  • Strong understanding of customer segmentation, targeting, experimentation, and personalization
  • Experience partnering with Data Science, Analytics, or data engineering teams to turn marketing questions into actionable audiences and customer experiences
  • Ability to understand customer data models and data flows without needing to personally perform advanced analytics or data engineering

Nice to have

  • Experience in insurance, financial services, or another highly regulated consumer industry
  • Experience developing cross-sell or multi-product customer strategies
  • Experience with Braze specifically
  • Familiarity with data environments and experience operating across evolving data architectures
  • Experience participating in or leading a CRM, marketing automation, or customer engagement platform migration

Worth weighing

  • Position requires in-person presence a few days a week in Brooklyn, NY
  • No specific mention of additional benefits or perks
  • Salary range provided is $140,000 - $160,000, which may be a consideration for candidates

Summarised from Fabric's posting. Read the full original.

Listed by Fabric on their greenhouse job board, last confirmed open on 2026-10-06. PitchMeAI is not the employer.

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