or apply directly on Bobbie's site. We never take the application ourselves.
Is this posting real?
- This role has been open
- 23 days Bobbie's roles stay open a median of 45 days
- Reposted
- No
- Salary listed
- No 10% of Bobbie's roles list one
- Ghost-job risk at Bobbie
- high 6 stale, 1 reposted of 10 open
- Hiring momentum
- 12 roles opened in the last 90 days ↑ up vs. the prior 90 days
- Last confirmed on the employer's board
- 2026-09-17
Measured from postings appearing on and disappearing from Bobbie's own greenhouse board since 2026-08-03. Full hiring picture for Bobbie.
About this role
As the Lifecycle Marketing Lead at Bobbie, you will drive retention strategies across various channels, including email and SMS, to enhance customer engagement and revenue from repeat purchases. This role involves collaborating with cross-functional teams to execute lifecycle programs, manage projects from ideation to analysis, and leverage data to optimize marketing efforts. You will serve as a subject matter expert in lifecycle marketing, ensuring a seamless customer experience throughout their journey with Bobbie.
- benefits
- 5/5
- freshness
- 4/5
- career value
- 4/5
- role clarity
- 5/5
- pay transparency
- 0/5
Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Bobbie as an employer.
What you need
- 8-10 years of lifecycle marketing experience with a clear focus on retention
- Hands-on experience with SMS marketing, plus Klaviyo, Attentive, and Recharge specifically (or similar platforms)
- Strong technical understanding of how to set up complicated triggered communications, both marketing and transactional, the right way
- A track record of driving measurable retention results through testing, while staying current on the latest email and SMS tools and strategies
- Retention marketing experience at a high-growth CPG or DTC brand
- Solid grounding in segmentation logic, audience strategy, and how to measure lifecycle impact
What you get
- Competitive stock options
- 401k with employer match
- Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
- US-based remote work model
- Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
- 16 paid company holidays, plus an end of year holiday shut down
Worth weighing
- No specific mention of the company's tech stack or tools beyond SMS and email marketing platforms
- Role involves high ownership and visibility, which may imply significant pressure and responsibility
- Focus on retention suggests a need for strong analytical skills and a data-driven mindset
Summarised from Bobbie's posting. Read the full original.
Listed by Bobbie on their greenhouse job board, last confirmed open on 2026-09-17. PitchMeAI is not the employer.
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