or apply directly on Bobbie's site. We never take the application ourselves.
Is this posting real?
- This role has been open
- 23 days Bobbie's roles stay open a median of 45 days
- Reposted
- No
- Salary listed
- No 10% of Bobbie's roles list one
- Ghost-job risk at Bobbie
- high 6 stale, 1 reposted of 10 open
- Hiring momentum
- 12 roles opened in the last 90 days ↑ up vs. the prior 90 days
- Last confirmed on the employer's board
- 2026-09-17
Measured from postings appearing on and disappearing from Bobbie's own greenhouse board since 2026-08-03. Full hiring picture for Bobbie.
About this role
The Brand Manager, Innovation at Bobbie will lead the development of new products and growth platforms beyond the core infant formula business. This role involves identifying consumer needs, developing product concepts, and managing the commercialization process from idea to market launch. The manager will collaborate cross-functionally, ensuring that new products align with consumer expectations and business goals while driving innovation strategies.
- benefits
- 5/5
- freshness
- 4/5
- career value
- 4/5
- role clarity
- 5/5
- pay transparency
- 0/5
Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Bobbie as an employer.
What you need
- 4–5+ years of experience in Brand Management, Innovation, New Product Development, Product Marketing, or related CPG roles
- Demonstrated experience developing and commercializing new products from concept through launch, ideally within food, nutrition, wellness, or consumer products
- Strong consumer, analytical, and commercial instincts with the ability to translate insights and data into compelling product concepts and business recommendations
- Proven ability to lead complex cross-functional initiatives, influence stakeholders, and drive projects forward in fast-paced, ambiguous environments
- A builder mindset with strong strategic thinking, curiosity, creativity, and a bias toward action
What you get
- Competitive stock options
- 401k with employer match
- Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
- US-based remote work model
- Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
- 16 paid company holidays, plus an end of year holiday shut down
Worth weighing
- No specific salary range provided for the role; compensation varies by geographic location
- The role involves navigating ambiguity, which may require adaptability and resilience
- Focus on innovation may require a strong understanding of consumer trends and market dynamics
Summarised from Bobbie's posting. Read the full original.
Listed by Bobbie on their greenhouse job board, last confirmed open on 2026-09-17. PitchMeAI is not the employer.
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