or apply directly on Appodeal's site. We never take the application ourselves.
Is this posting real?
- This role has been open
- 87 days Appodeal's roles stay open a median of 87 days
- Reposted
- No
- Salary listed
- No 0% of Appodeal's roles list one
- Ghost-job risk at Appodeal
- high 12 stale, 0 reposted of 13 open
- Hiring momentum
- 17 roles opened in the last 90 days ↑ up vs. the prior 90 days
- Last confirmed on the employer's board
- 2026-10-29
Measured from postings appearing on and disappearing from Appodeal's own greenhouse board since 2026-08-03. Full hiring picture for Appodeal.
About this role
The Head of UA / UA Coach role at Appodeal involves leading user acquisition strategies for a portfolio of casual, ad-monetized games. The position can be full-time in Barcelona or as an advisory role, focusing on setting UA standards, optimizing campaigns, and leveraging AI for automation. The role emphasizes collaboration within small squads, where the coach provides expertise and guidance without managing a traditional team.
- benefits
- 1/5
- freshness
- 1/5
- career value
- 5/5
- role clarity
- 5/5
- pay transparency
- 0/5
Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Appodeal as an employer.
What you need
- 7+ years in mobile user acquisition or growth marketing, including leadership roles, in ad-monetized casual evergreen games
- Hands-on experience running and optimizing campaigns across AppLovin, Meta, Google, DSPs and CPI networks
- Experience scaling mobile games through performance marketing and maintaining profitability
- Strong creative-driven UA experience with a built creative testing framework
- Strong analytical mindset to turn data from shared analytics and LTV models into growth decisions
- Experience building agents or automation for UA work (bidding, reporting, creative production)
Nice to have
- Experience scaling games to the top-grossing charts
Worth weighing
- No salary listed
- The role emphasizes a non-traditional structure with no team management, which may not suit everyone
- The in-house role requires relocation and a significant in-office commitment
- The advisor role offers flexibility but may lack the stability of a full-time position
Summarised from Appodeal's posting. Read the full original.
Listed by Appodeal on their greenhouse job board, last confirmed open on 2026-10-29. PitchMeAI is not the employer.
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