or apply directly on 2U's site. We never take the application ourselves.
Is this posting real?
- This role has been open
- 2 days 2U's roles stay open a median of 28 days
- Reposted
- No
- Salary listed
- No 33% of 2U's roles list one
- Ghost-job risk at 2U
- moderate 1 stale, 0 reposted of 3 open
- Hiring momentum
- 11 roles opened in the last 90 days ↑ up vs. the prior 90 days
- Last confirmed on the employer's board
- 2026-09-17
Measured from postings appearing on and disappearing from 2U's own greenhouse board since 2026-08-03. Full hiring picture for 2U.
About this role
The Senior Manager of Conversion Experimentation at 2U will lead the acquisition optimization strategy for the Executive Education business line, focusing on enhancing the digital experience for both paid and organic traffic. This role involves managing a roadmap of A/B tests to improve conversion rates on landing pages and program pages, collaborating with design and web development teams, and analyzing performance data to inform strategies. The position requires a strong emphasis on data analysis, testing proficiency, and stakeholder collaboration to ensure effective user experiences that drive enrollment.
- benefits
- 3/5
- freshness
- 5/5
- career value
- 4/5
- role clarity
- 5/5
- pay transparency
- 0/5
Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of 2U as an employer.
What you need
- 5+ years of experience in Conversion Rate Optimization (CRO), Digital Marketing, or Growth Marketing
- Proven experience optimizing both paid landing pages and organic program or product pages
- Deep familiarity with enterprise experimentation platforms (Optimizely, FullStory or similar tools)
- Strong ability to analyze data in tools like GA4, Segment, and Tableau
- Excellent written briefing skills for creative and technical teams
What you get
- 2 complimentary Getsmarter short courses per year
- Subsidised medical aid with Discovery Health Medical Scheme
- 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
- Employee Assistance Program (EAP)
- Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break
Worth weighing
- No salary listed
- Role focuses heavily on data analysis and testing, which may not appeal to all candidates
- Individual contributor role with no direct reports, which may limit management experience
Summarised from 2U's posting. Read the full original.
Listed by 2U on their greenhouse job board, last confirmed open on 2026-09-17. PitchMeAI is not the employer.
More roles at 2U
- Senior Director, Business and Legal AffairsCape Town, South Africa; Remote - South Africa