Marketing Manager, Digital Events

About Whatnot

Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.

As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.

We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.

Role Overview

As our Marketing Manager, Digital Events, you’ll bring high-impact, app-wide events to life across Whatnot. You’ll own the day-to-day execution that turns event ideas into buyer engagement, seller participation, and measurable platform growth. This role sits at the center of global marketing, creative, product, and sales & account teams, so you’ll need to move quickly, communicate clearly, and keep details from slipping.

You’ll help build the operating rhythm for digital events at Whatnot: setting timelines, coordinating assets, supporting seller onboarding, driving promotional execution, troubleshooting in real time, and using post-event insights to make the next event sharper.

In This Role, You Will

• Drive buyer engagement and seller participation for app-wide events by owning event timelines, asset coordination, in-app merchandising, email builds and programming details.
• Improve the quality and consistency of digital event execution by building clear operating plans, tracking dependencies, and keeping cross-functional partners accountable to deadlines.
• Help sellers and creators show up successfully in key events by supporting onboarding, programming guidance, communication, and expectation-setting.
• Support event promotion across channels by coordinating with marketing, creative, category, and seller teams to make sure campaigns are clear, timely, and compelling.
• Raise the bar on future events by building post-event recaps, surfacing performance trends, and turning learnings into sharper playbooks.

You

People who do well at Whatnot tend to be comfortable figuring things out as they go, biased toward action, and genuinely curious about what they’re building. They care more about outcomes than credit and stay close to the product and the people using it. Whatnot moves fast, and this role is for someone who gets energy from making the work happen, not waiting for a perfect plan.

As Our Next Marketing Manager, Digital Events, You Should Have

• 2+ Years Of Experience In Marketing, Events, Operations, Creator Programs, Or a Related Field, Ideally In a Fast-paced Environment
• Strong event or campaign execution skills. You can manage timelines, owners, assets, promotion, and launch details without losing track of the small things.
• A bias toward action. You’re comfortable making progress with incomplete information, cutting through ambiguity, and adjusting quickly when priorities change.
• Clear cross-functional communication. You can drive alignment and follow-through across marketing, creative, category, product, and seller-facing teams.
• Strong ownership. When something is messy or at risk, you don’t wait for someone else to fix it. You flag it, solve it, and keep the team moving.
• Comfort using data to improve the work. You can track event performance, spot patterns, and translate insights into better execution next time.
• Product and community curiosity. You’re excited to understand how buyers, sellers, and creators use Whatnot, and you bring that context into your work.
• A low-ego, team-first approach. You’re willing to do the unglamorous work that makes an event successful and give credit freely when the team wins.

Nice to Have

• Familiarity with lifecycle marketing, email operations, campaign reporting, or event programming.
• Experience with graphic design tools such as Canva, Figma, or similar tools.
• Experience working with creator communities, sellers, or online marketplace communities.
• Passion for Whatnot categories such as vintage clothing, collectibles, sneakers, beauty, electronics, or live plants.
• Experience buying or selling in online marketplaces.

Benefits

• Generous Holiday and Time off Policy
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
• Home office setup allowance
• Monthly allowance for cell phone and internet
• Care benefits
• Monthly allowance for wellness
• Annual allowance towards Childcare
• Lifetime benefit for family planning, such as adoption or fertility expenses
• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
• Monthly allowance to dogfood the app
• All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).
• Parental Leave
• 16 weeks of paid parental leave + one month gradual return to work

Equal Opportunity Employer

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.

Key skills/competency

• Marketing Management
• Digital Events
• Campaign Execution
• Cross-functional Communication
• Operations
• Seller Onboarding
• Data Analysis
• Creator Programs
• Livestream Shopping
• Marketplace Growth