Product Analytics Manager
Versant Media · Universal City, CA
- On site
- Full-time
- $130,000 / year
- Universal City, CA
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Product Analytics Manager
Versant Media · Universal City, CA
Jordan Ellis
Hiring Manager · h•••••@jobs.smartrecruiters.com
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Subject: Interested in the Product Analytics Manager role at Versant Media
Hi Jordan — I came across the Product Analytics Manager opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Versant Media stood out because…
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Job highlights
- Drive growth and revenue for streaming/ticketing platforms.
- Analyze cross-platform user behavior for insights.
- Optimize user journeys and conversion rates.
- Design and analyze A/B tests for product improvements.
- Utilize Adobe Analytics and SQL for data analysis.
About the role
About Versant Media
VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant’s sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass.
Job Description
We're looking for a strategic and data-driven Product Analytics Manager to advance our streaming and ticketing platforms, driving audience growth and revenue. This role will lead analytics initiatives that enhance content discovery, improve conversion, and optimize the end-to-end streaming and ticketing experience.
You'll partner closely with Product, Content, Marketing, and Engineering teams to translate data into insights that inform product decisions, improve customer experiences, and accelerate growth & monetization.
Key Responsibilities
- Define and track product KPIs across the user lifecycle, including feature adoption, conversion and engagement
- Analyze cross-platform user behavior (web, mobile, CTV) to identify opportunities to improve discovery and conversion
- Partner with Product to evaluate feature performance and prioritize enhancements
- Identify friction points in user journeys and recommend solutions to improve conversion and revenue
- Collaborate cross-functionally to support and execute conversion-focused initiatives
- Design and analyze A/B tests to optimize product experiences and improve purchase completion
- Develop dashboards and reporting to monitor product performance and funnel metrics
- Leverage Adobe Analytics and large-scale behavioral datasets (via SQL) to generate actionable insights on user engagement, content performance, and conversion
- Partner with Data Engineering and Data Implementation teams to improve tracking, data quality, and analytics reliability
- Present insights and recommendations to inform product strategy
Qualifications
- 5+ years of experience in product analytics, preferably within media, entertainment, streaming or digital commerce
- Strong hands-on experience with Adobe Analytics (required)
- Advanced proficiency in SQL for large-scale data analysis (required)
- Experience with cloud data platforms (e.g. Databricks, Snowflake, Redshift)
- Experience analyzing user engagement, content performance, and conversion funnels within subscription or transactional business models
- Proven experience with A/B testing and experimentation frameworks
- Experience with data visualization tools (e.g., Tableau, Looker)
- Strong storytelling skills with the ability to communicate insights to both technical and non-technical audiences
Key skills/competency
- Product Analytics
- Adobe Analytics
- SQL
- A/B Testing
- Data Visualization
- User Behavior Analysis
- Conversion Optimization
- KPI Definition
- Data Storytelling
- Product Strategy
Skills & topics
- Product Analytics Manager
- Product Analytics
- Media Analytics
- Streaming Analytics
- Digital Commerce Analytics
- Adobe Analytics
- SQL
- A/B Testing
- Data Visualization
- User Behavior
- Conversion Rate Optimization
- KPIs
- Business Intelligence
- Product Management
- Data Analysis
- Databricks
- Snowflake
- Redshift
- Tableau
- Looker
- Growth Hacking
How to get hired
- Tailor your resume: Highlight your 5+ years of product analytics experience, Adobe Analytics, and SQL proficiency, specifically mentioning media/entertainment or digital commerce backgrounds.
- Quantify achievements: Use numbers and data to showcase your impact on growth, conversion, and revenue in previous roles.
- Showcase technical skills: Emphasize your experience with A/B testing, data visualization tools (Tableau, Looker), and cloud data platforms.
- Prepare for interviews: Be ready to discuss how you translate data into actionable insights and demonstrate strong data storytelling abilities.
- Understand the company: Research Versant Media's brands and platforms to align your answers with their business goals.
Technical preparation
Master SQL for complex data queries.,Practice Adobe Analytics for user journey tracking.,Build sample A/B tests and analyze results.,Create dashboards with Tableau or Looker.
Behavioral questions
Describe a complex data problem you solved.,How do you communicate technical insights to non-technical teams?,Tell me about a time you influenced product decisions with data.,How do you prioritize competing analytics requests?
Prefer to apply the usual way?
Not recommended alone — most applicants never hear back. Email the hiring manager first.
Frequently asked questions
- What is the salary range for the Product Analytics Manager role at Versant Media?
- The salary range for the Product Analytics Manager position at Versant Media is $110,000 - $130,000 annually, and the role is bonus-eligible.
- Is the Product Analytics Manager position at Versant Media remote or hybrid?
- This Product Analytics Manager position is designated as hybrid, requiring a minimum of three days per week in the office, though this is subject to change based on business needs.
- What are the key technical skills required for the Product Analytics Manager role at Versant Media?
- Required technical skills include strong hands-on experience with Adobe Analytics, advanced SQL proficiency for large-scale data analysis, and experience with data visualization tools like Tableau or Looker. Experience with cloud data platforms is also beneficial.
- What kind of experience is preferred for the Product Analytics Manager position at Versant Media?
- Versant Media prefers candidates with 5+ years of experience in product analytics, particularly within the media, entertainment, streaming, or digital commerce industries. Experience analyzing user engagement, content performance, and conversion funnels in subscription or transactional models is highly valued.
- How can I best prepare my resume for the Product Analytics Manager application at Versant Media?
- To prepare your resume for the Product Analytics Manager role at Versant Media, ensure you highlight your 5+ years of experience, specifically mentioning your proficiency in Adobe Analytics and SQL. Quantify your achievements in driving growth and conversion, and list any experience with relevant data platforms and visualization tools.
- Does Versant Media offer benefits for the Product Analytics Manager role?
- Yes, this Product Analytics Manager position is eligible for company-sponsored benefits, which include medical, dental, and vision insurance, a 401(k) plan, paid leave, tuition reimbursement, and various other discounts and perks.
- What is the importance of A/B testing for the Product Analytics Manager at Versant Media?
- A/B testing is a crucial part of the Product Analytics Manager role at Versant Media, as it's used to optimize product experiences, improve purchase completion rates, and drive informed product decisions based on experimental data.
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