What is the typical career path for a Senior Product Marketing Manager at Verizon?

At Verizon, a Senior Product Marketing Manager often progresses to roles like Director of Product Marketing or leads broader marketing initiatives within the Verizon Business Group. Your career path will depend on your performance, specialization, and the evolving needs of the business. Continuous learning and demonstrating impact in areas like network solutions and AI will be key.

What are the key product areas for a Senior Product Marketing Manager at Verizon Business Group?

The key product areas include Verizon Business Group’s Advanced Solutions, focusing on high-performance network solutions. This encompasses Security portfolio, Advanced Connectivity (like voice connectivity solutions), and Strategic Connectivity products. Familiarity with AI tools is also beneficial for this role.

How does Verizon Business Group utilize AI in its product marketing strategies?

Verizon Business Group is increasingly integrating AI tools into its product marketing. This can range from leveraging AI for market data analysis and customer insights to developing AI-driven solutions for customers. As a Senior Product Marketing Manager, you'd be expected to understand and potentially use these tools to inform strategies and develop compelling product positioning.

What is the expected collaboration between Product Marketing and Product Management at Verizon?

The Senior Product Marketing Manager acts as a key liaison with the Product Management organization. This collaboration involves working together on product value propositions, customer outcomes, market differentiation, and defining channel/digital activation strategies. It's a partnership focused on bringing successful products to market.

How important is experience with wireline and wireless networks for this role?

A deep understanding of wireline and wireless networks is highly valued for this Senior Product Marketing Manager position. It's essential for developing effective marketing strategies for the Advanced Solutions portfolio and for communicating the technical benefits of Verizon's network offerings to various customer segments.

What are the main responsibilities of a Senior Product Marketing Manager regarding product launches at Verizon?

For product launches, the Senior Product Marketing Manager is responsible for developing comprehensive marketing plans and creating high-quality customer collateral and product assets. This includes defining segmented value propositions, managing project timelines, and ensuring successful go-to-market execution to accelerate revenue.

Senior Product Marketing Manager

Verizon · Irving, TX

On site
Full-time
$150,000 / year
Irving, TX

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Senior Product Marketing Manager

Verizon · Irving, TX

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Job highlights

Drive product marketing strategy for Advanced Solutions.
Develop positioning to accelerate revenue and bookings.
Leverage market data for launch strategies.
Collaborate with Product Management and Sales.
Manage product launches and marketing activities.

About the role

About Verizon

When you join Verizon, you want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What You’ll Be Doing...

As a Product Marketing - Senior Manager, you will provide support for Verizon Business Group’s Advanced Solutions product portfolio. This portfolio is designed to provide high-performance network solutions to support the connectivity and applications our customers are implementing globally. You'll play a central role in strengthening our brand and executing on our product marketing plan by acting as a marketing lead within the team. You will develop compelling, differentiated positioning to accelerate revenues and bookings for our products. Having experience with and understanding of network solutions across Verizon's Security portfolio, Advanced Connectivity (i.e. voice connectivity solutions), Strategic Connectivity products (network connectivity products) and experience with AI tools is helpful. You will develop and execute marketing strategies for the Advanced Solutions solutions portfolio to drive growth and retention across Global Enterprise, Public Sector, and Business Markets. You will leverage market data and insights, Verizon base customer and prospect analytics, customer persona types and other information to develop the appropriate launch strategy for new and existing products. You will also serve as the product and portfolio marketing lead working with the Product Management organization. You will be responsible in partnership and collaboration with product, segment marketing, sales, and solutions architects to develop product / portfolio value proposition, customer outcome/benefits, VBG’s market differentiation, and the channel and digital activation strategy. You’ll help strengthen our brand, defend revenues, and drive new sales by acting as a marketing lead working within the Advanced Solutions portfolio team, developing marketing strategies with compelling and differentiated positioning to accelerate revenues and bookings. Partnering with Product Management, Sales, Sales Architects, Sales Operations, Field Marketing, Go-to-Market, and other marketing partners, and through independent marketing research, you will be responsible for developing marketing plans and creating high quality customer collateral and product assets, using segmented value propositions. This position also involves collaborating with partner teams to promote cross sell/upsell opportunities and reinforce cross-portfolio messaging to ensure sales motion includes selling comprehensive solutions to build loyalty. You’ll also be responsible for project management related to product launches and other marketing activities with the goal of accelerating revenue and improving services to our customers as well as results for Verizon. Within the marketing organization, you’ll act as the single point of contact and subject matter expert for products within the Advanced Solutions portfolio and assist with strategy formulation, collateral creation, review, and any other needed activities to support the success of the product set.

What We’re Looking For...

You are a highly collaborative, innovative, and strategic thinker with a deep understanding of wireline and wireless networks. You are equally comfortable leading teams focused on strategy and teams focused on execution and project delivery. You are an expert communicator who can deliver a message across stakeholder teams.

You’ll Need To Have

Bachelor’s degree or four or more years of work experience.
Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Product Marketing/Strategy experience using market research and/ or data analytics.
Marketing collateral and/or Sales Enablement creation and execution.

Even better if you have one or more of the following:

A Master’s degree.
Product lifecycle and/ or product placement experience.
Strategic consulting with a business development and marketing focus.
Have experience using AI tools.
Strong project management, analytical, problem-solving, interpersonal, communication, negotiating, and relationship-building skills.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Key skills/competency

Senior Product Marketing Manager
Product Marketing
Network Solutions
Verizon Business Group
Advanced Solutions
Marketing Strategy
Product Management
Go-to-Market
Customer Acquisition
Sales Enablement

Skills & topics

Senior Product Marketing Manager
Product Marketing
Marketing Strategy
Network Solutions
Verizon Business Group
Advanced Solutions
Go-to-Market
Sales Enablement
Product Management
Telecommunications

How to get hired

Tailor your resume: Highlight your product marketing, network solutions, and AI tool experience.
Showcase strategic thinking: Emphasize your ability to develop marketing strategies and launch plans.
Demonstrate collaboration: Provide examples of working with Product Management, Sales, and other teams.
Quantify achievements: Use data to show how your marketing efforts accelerated revenue and bookings.
Prepare for interviews: Be ready to discuss your experience with market research and sales enablement.

Technical preparation

Study Verizon's Advanced Solutions portfolio.,Understand current network technologies and trends.,Familiarize yourself with AI tools in marketing.,Review product launch and marketing plan frameworks.

Behavioral questions

Describe a challenging product launch you managed.,How do you differentiate products in a competitive market?,Share an example of collaborating with sales teams.,How do you use data to inform marketing strategies?

Prefer to apply the usual way?

Not recommended alone — most applicants never hear back. Email the hiring manager first.

View original posting ↗

Frequently asked questions

What is the typical career path for a Senior Product Marketing Manager at Verizon?: At Verizon, a Senior Product Marketing Manager often progresses to roles like Director of Product Marketing or leads broader marketing initiatives within the Verizon Business Group. Your career path will depend on your performance, specialization, and the evolving needs of the business. Continuous learning and demonstrating impact in areas like network solutions and AI will be key.
What are the key product areas for a Senior Product Marketing Manager at Verizon Business Group?: The key product areas include Verizon Business Group’s Advanced Solutions, focusing on high-performance network solutions. This encompasses Security portfolio, Advanced Connectivity (like voice connectivity solutions), and Strategic Connectivity products. Familiarity with AI tools is also beneficial for this role.
How does Verizon Business Group utilize AI in its product marketing strategies?: Verizon Business Group is increasingly integrating AI tools into its product marketing. This can range from leveraging AI for market data analysis and customer insights to developing AI-driven solutions for customers. As a Senior Product Marketing Manager, you'd be expected to understand and potentially use these tools to inform strategies and develop compelling product positioning.
What is the expected collaboration between Product Marketing and Product Management at Verizon?: The Senior Product Marketing Manager acts as a key liaison with the Product Management organization. This collaboration involves working together on product value propositions, customer outcomes, market differentiation, and defining channel/digital activation strategies. It's a partnership focused on bringing successful products to market.
How important is experience with wireline and wireless networks for this role?: A deep understanding of wireline and wireless networks is highly valued for this Senior Product Marketing Manager position. It's essential for developing effective marketing strategies for the Advanced Solutions portfolio and for communicating the technical benefits of Verizon's network offerings to various customer segments.
What are the main responsibilities of a Senior Product Marketing Manager regarding product launches at Verizon?: For product launches, the Senior Product Marketing Manager is responsible for developing comprehensive marketing plans and creating high-quality customer collateral and product assets. This includes defining segmented value propositions, managing project timelines, and ensuring successful go-to-market execution to accelerate revenue.

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