Social Media & Community Manager
UpGuard · Los Angeles, CA
- Hybrid
- Full-time
- $150,000 / year
- Los Angeles, CA
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Subject: Interested in the Social Media & Community Manager role at UpGuard
Hi Sam — I came across the Social Media & Community Manager opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and UpGuard stood out because…
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Job highlights
- Lead social media strategy across multiple platforms.
- Develop editorial calendar and brand narrative.
- Optimize content for AI-driven search.
- Build and manage employee advocacy program.
- Analyze performance and refine strategy.
About the role
About UpGuard
At UpGuard, we are replacing manual security bottlenecks with AI-driven precision. Fresh off a US$75M Series C, we are scaling our infrastructure to process 100 billion risk signals daily. This isn’t just growth; it’s a total reimagining of how the world manages cyber risk.
We build the Cyber Risk Posture Management (CRPM) platform that security teams actually love. By integrating security ratings, threat intel, and agentic AI, we empower organisations to stay ahead of an ever evolving attack surface.
We aren’t just building another tool; we’re defining a category. We provide the autonomy to ship world-class technology and the resources to do it at a global scale.
The Marketing Team
The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organisations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand.
Role Overview
As our Social Media Manager, you will be the primary voice of UpGuard across the digital landscape, sitting within our high-impact Demand Gen functions. Reporting to the Director of Brand & Content, you will be responsible for the strategic direction and daily execution of our presence on LinkedIn, X, Instagram, and YouTube. Your role is pivotal in bridging the gap between our technical product capabilities and our brand identity, ensuring we are not just seen, but respected as thought leaders.
You will collaborate cross-functionally with Campaigns, Product, and Design to ensure our social strategy supports the broader marketing engine. By humanizing our brand and scaling our reach, you will play a critical role in nurturing prospects through the funnel and building a vibrant community of cybersecurity professionals. This is a high-visibility role where your creativity and data-driven insights will directly impact UpGuard's global brand authority.
Key Responsibilities
- Lead Multichannel Strategy: Develop and execute a comprehensive social media roadmap across LinkedIn, YouTube, Instagram, and X, ensuring a primary focus on high-growth strategies for our core professional channels - LinkedIn and YouTube.
- Curate the Editorial Social Media Narrative: Own the master social media calendar to ensure a cohesive, high-signal narrative across all channels; strategically sequence content to prevent
Skills & topics
- Social Media Manager
- Community Manager
- B2B SaaS
- Content Strategy
- Brand Awareness
- Demand Generation
- Employee Advocacy
- AI SEO
- Cybersecurity
- Marketing
How to get hired
- Tailor your resume: Highlight B2B SaaS social media experience and AI/SEO optimization skills.
- Showcase your portfolio: Include examples of successful social media campaigns and employee advocacy programs.
- Demonstrate collaboration: Emphasize cross-functional teamwork with Product, Design, and Content.
- Prepare for technical questions: Be ready to discuss social analytics tools and AI-driven search optimization strategies.
- Express your creative vision: Articulate how you would humanize UpGuard's brand and build community.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities for the Social Media and Community Manager at UpGuard?
- The Social Media and Community Manager at UpGuard will lead the multichannel social media strategy, curate the editorial narrative, architect AI-ready content distribution, lead employee advocacy, optimize product campaigns, coordinate the social proof engine, optimize for performance, oversee content production, and monitor industry trends.
- What experience is required for the Social Media and Community Manager role at UpGuard?
- UpGuard requires at least 4+ years of professional experience managing social media for a high-growth SaaS or technology company. Essential skills include B2B social expertise, editorial mastery, project coordination, exceptional communication, advocacy focus, data-driven mindset, creative vision, AI & SEO fluency, strategic thinking, and a collaborative spirit.
- How does UpGuard approach social media and community building?
- UpGuard sees social media as pivotal in bridging technical product capabilities with brand identity, aiming to establish thought leadership. The role involves humanizing the brand, scaling reach, nurturing prospects, and building a vibrant community of cybersecurity professionals.
- What makes the Social Media and Community Manager role at UpGuard unique?
- This is a high-visibility role where creativity and data-driven insights directly impact UpGuard's global brand authority. It involves a unique focus on AI-ready distribution and optimizing social content for AI search engines and LLM citations.
- What are the benefits of working as a Social Media and Community Manager at UpGuard?
- UpGuard offers a monthly lifestyle subsidy, WFH set-up allowance, annual Learning & Development allowance, generous annual leave, paid parental leave, personal leave, a fully remote working environment, and top-spec hardware.
- How does UpGuard use AI in its hiring process for the Social Media and Community Manager position?
- UpGuard may use AI tools to assist in reviewing applications, analyzing resumes, and assessing responses for the Social Media and Community Manager role. These tools support the recruitment team but do not replace human judgment in final hiring decisions.
- What is the desired impact of the Social Media and Community Manager at UpGuard?
- The desired impact is to humanize UpGuard's brand, scale its reach, nurture prospects through the funnel, and build a vibrant community of cybersecurity professionals, ultimately increasing global brand authority.
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