Sr. Product Marketing Manager
Tungsten Automation · United States
- Hybrid
- Full-time
- $193,769 / year
- United States
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Subject: Interested in the Sr. Product Marketing Manager role at Tungsten Automation
Hi Jordan — I came across the Sr. Product Marketing Manager opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Tungsten Automation stood out because…
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Job highlights
- Lead product marketing for intelligent automation.
- Develop market strategy and compelling messaging.
- Act as spokesperson and customer advocate.
- Create collateral and enable sales teams.
- Utilize AI tools for efficiency and innovation.
About the role
About The Role
We're looking for a Senior Product Marketing Manager at Tungsten Automation to serve as the subject-matter expert on the intelligent automation market, the buyer journey, and the challenges our customers and their key personas face. You will define our perspective on the market and our go-to-market strategy, position offerings effectively, and deliver compelling and differentiated messages in multiple formats across multiple channels so they resonate with customers and drive demand. You are a smart, creative marketer whose strong blend of strategic marketing expertise and technical knowledge enables you to be the voice and face of our offerings. You are a proactive, influential, strategic leader who drives cross-functional efforts to meet business objectives.
What You'll Do
- Business Leadership – manage solution areas with P&L ownership mentality. Take a proactive approach to driving business results through strategic marketing initiatives
- Messaging and Positioning – differentiate your product/solution, create compelling customer value with clear, concise content that resonates with target personas
- Thought Leadership – as a storyteller, describe in customer language value propositions and business outcomes across internal and external audiences
- Collaboration – work with the global demand generation, field marketing, strategy, and broader teams to align on go-to-market execution
- Evangelism – serve as the spokesperson for our offerings and evangelize internally and externally with customers, partners, analysts, and media
- Competitive Intelligence – understand competition and market to build winning competitive positioning and strategies
- Customer Advocate – understand customer needs, pain points, and opportunities, and reflect those in marketing programs and product direction
- Collateral Creation – develop product and sales presentations, webinars, videos, blogs, etc.
- Sales Enablement – support selling efforts with the latest tools, messaging, and assets that resonate with buyers and accelerate deal cycles
- Program Management – juggle multiple projects, meet deadlines, deliver results; understand data and analytics to inform decisions
- Selling – your ideas and strategy
- Utilize AI-enabled tools (e.g., chatbots, content creation, competitive intelligence) to improve efficiency, accuracy, and streamline routine tasks while following company AI governance and data privacy standards
- Create new programs and campaigns, including emails, landing pages, and nurture programs that drive pipeline and conversion
- Drive day-to-day tactical execution and ensure deliverables and quality standards are met, proactively managing timelines and stakeholders
- Develop user personas and segmentations to deliver messages to the right audiences
- Proactively identify opportunities for program and process improvements
- Build a consistent feedback loop for continuous improvement of pipeline generation, high conversion rates, and revenue acceleration
- Assess and formulate strategy based on campaign performance
About Our Platform
Tungsten Automation’s Document Automation Security platform helps government agencies transform information-intensive business processes, reduce manual work and errors, minimize costs, and improve customer engagement. We combine Generative AI, Knowledge Management, Intelligent Document Processing, Process Orchestration, mobility and engagement, and analytics to ease implementations and deliver dramatic results that mitigate compliance risk and increase competitiveness, growth and profitability—particularly crucial for highly regulated industries facing complex compliance requirements. No other software vendor offers a platform of complementary technologies integrated into a scalable, manageable software platform, positioning us to grow and dominate the process automation space.
While the job description describes what is anticipated as the requirements of the position, the job requirements are subject to change based upon any changing needs and requirements of the business.
Required Experience
WHAT YOU NEED TO SUCCEED
- 7-10 or more years' experience in a senior product role or relevant experience
- Enterprise Software Product Marketing Experience Is Required
- BA/BS Required, MBA Preferred
- Understanding of Intelligent Automation, business process automation, SaaS, machine learning and artificial intelligence
- Excellent interpersonal skills with the ability to work cross-functionally
- Strong presentation skills and confidence speaking before customers and large audiences
- Skills in prompting AI systems and assessing output quality
- Ability to leverage AI to ideate, develop, and scale to the needs of the department
Equal Opportunity Employer Statement
Tungsten Automation Corporation, Inc. is an Equal Opportunity Employer M/F/Disability/Vets
Salary Range
The base salary range for this role, across the US, is $98,000 - $193,769. Your actual base pay within this range will be determined by your work location as well as skills, qualifications, experience, and relevant education/training. The range provided reflects only the base salary for the role and does not include benefits.
Key skills/competency
- Product Marketing
- Intelligent Automation
- Go-to-Market Strategy
- Messaging and Positioning
- Thought Leadership
- Competitive Intelligence
- Sales Enablement
- SaaS
- AI
- Customer Advocacy
Skills & topics
- Product Marketing Manager
- Intelligent Automation
- SaaS
- Go-to-Market Strategy
- Product Positioning
- Messaging
- Sales Enablement
- AI
- Enterprise Software
- B2B Marketing
How to get hired
- Tailor your resume: Highlight your enterprise software product marketing experience and understanding of intelligent automation, AI, and SaaS. Quantify achievements relevant to P&L, go-to-market strategy, and sales enablement.
- Craft a compelling cover letter: Emphasize your strategic marketing expertise, technical knowledge, and ability to be the voice of Tungsten Automation's offerings. Showcase your leadership and cross-functional collaboration skills.
- Prepare for interviews: Be ready to discuss your experience in defining market perspectives, positioning products, and creating differentiated messaging. Prepare examples of how you've driven business results and utilized AI in marketing.
- Showcase AI proficiency: Demonstrate your skills in prompting AI systems, assessing output quality, and leveraging AI for marketing initiatives. This is a key requirement for this role.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the typical career progression for a Senior Product Marketing Manager at Tungsten Automation?
- While specific paths vary, a Senior Product Marketing Manager at Tungsten Automation can typically progress into leadership roles such as Director of Product Marketing, VP of Marketing, or potentially move into broader product management or strategy roles. Your growth will be supported by your demonstrated success in driving business results, strategic thinking, and effective cross-functional collaboration.
- What are the key technologies I'll be working with as a Senior Product Marketing Manager at Tungsten Automation?
- As a Senior Product Marketing Manager, you'll be deeply involved with Tungsten Automation's Document Automation Security platform, which leverages Generative AI, Knowledge Management, Intelligent Document Processing, and Process Orchestration. You'll also be expected to utilize and understand AI-enabled tools for marketing functions like content creation, competitive intelligence, and routine task streamlining.
- How important is experience with AI tools for this Senior Product Marketing Manager role?
- Experience with AI tools is crucial for this Senior Product Marketing Manager role at Tungsten Automation. The job description explicitly mentions skills in prompting AI systems, assessing output quality, and leveraging AI to ideate, develop, and scale marketing efforts. Proficiency in these areas is a key differentiator.
- What does Tungsten Automation look for in a candidate's understanding of the market?
- Tungsten Automation seeks a Senior Product Marketing Manager who is a subject-matter expert on the intelligent automation market, understands the buyer journey, and identifies customer challenges. They value a candidate who can define market perspectives, develop go-to-market strategies, and position offerings effectively with compelling, differentiated messages.
- How does Tungsten Automation approach sales enablement for its product marketing team?
- Tungsten Automation views sales enablement as a critical function for product marketing. The Senior Product Marketing Manager will be responsible for supporting selling efforts by providing the latest tools, messaging, and assets that resonate with buyers and accelerate deal cycles. This involves creating impactful collateral and ensuring sales teams are equipped to succeed.
- What is the expected level of P&L ownership for this Senior Product Marketing Manager role?
- The Senior Product Marketing Manager is expected to manage solution areas with a P&L ownership mentality. This means taking a proactive approach to driving business results through strategic marketing initiatives, understanding the financial impact of marketing decisions, and contributing to the profitability of the assigned solution areas.
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