Senior Manager, Global Market Development – New Product Commercialization Excellence
Thermo Fisher Scientific · Bothell, WA
- On site
- Full-time
- $175,000 / year
- Bothell, WA
Job highlights
- Lead global new product commercialization strategy.
- Develop and execute integrated marketing campaigns.
- Analyze market data for strategic insights.
- Manage and develop marketing teams.
- Influence cross-functional stakeholders effectively.
About the role
Senior Manager, Global Market Development – New Product Commercialization Excellence
Work Schedule
Standard (Mon-Fri)Environmental Conditions
OfficeHow will you make an impact?
The Senior Manager, Global Market Development plays a critical leadership role within the Protein and Cell Analysis (PCA) business leading new product launch commercialization strategy and execution excellence. Lead and standardize the global commercialization marketing strategy and execution process for new product introductions (NPIs), ensuring disciplined stage-gate delivery, launch readiness, sales enablement, and post-launch performance optimization. This ensures that innovations are not only strategically positioned but flawlessly launched and adopted in market. The Sr. Manager contributes to business performance through strategic marketing leadership, demand generation, and strong global-regional alignment, while operating within the broader portfolio and financial strategy defined by senior leadership. This is not a commercial/sales role and preferred candidates will have demonstrated experience in developing and executing go-to-market strategies, demand generation through digital channels and sales enablement, and a keen ability to translate data into tangible customer insights. This is an on-site position.What will you do?
New Product Commercialization Strategy & Launch Excellence
- Own global NPI go-to-market commercialization strategy, planning and execution rigor for protein and cell analysis business.
- Lead cross-functional launch readiness in partnership with Product Management, Program management, R&D, Regional Marketing and Commercial teams.
- Ensure completion of all stage-gate marketing deliverables.
- Develop: Global launch playbooks, Value propositions and messaging hierarchies, Sales enablement tools and training materials, Launch campaign toolkits for regional deployment
- Establish launch KPIs and post-launch performance dashboards.
- Drive continuous improvement of launch effectiveness and time-to-revenue.
Demand Generation & Channel Optimization
- Develop and execute integrated global campaigns across: Digital (SEM, SEO, display, video, social), Email automation, Web and content marketing, Trade shows and scientific events.
- Optimize channel mix to maximize ROI and funnel acceleration.
- Establish and manage campaign performance dashboards.
- Translate analytics into tactical adjustments to achieve revenue targets.
- Manage regional advertising and promotional budgets within approved AOP.
Market Analytics & Insights
- Gather and synthesize Voice of Customer (VOC) and Voice of Sales (VOS).
- Provide actionable insights to refine segmentation and campaign strategy.
- Support revenue forecasting for owned programs.
People Leadership & Cross-Functional Influence
- Lead and develop a team of marketing professionals.
- Drive accountability, professional growth, and performance rigor.
- Influence across Product Management, R&D, Sales, Pricing, and Regional Marketing.
- Operate effectively within a highly matrixed global environment.
- Present marketing strategies and results to senior leadership.
Qualifications
Education
Bachelor’s degree in Biology, Biochemistry, Cell Biology, Marketing, Business, or related field. Advanced degree preferred.Experience
- 10+ years in market development or strategic marketing within life sciences.
- Demonstrated product commercialization and NPI leadership experience; Experience commercializing/launching instruments, reagents, and/or consumables.
- 3+ years people management experience.
- Strong digital marketing expertise with measurable campaign impact.
- Proven ability to translate analytics into revenue-driving decisions.
Key skills/competency
New Product Introduction, Commercialization Strategy, Global Marketing, Demand Generation, Digital Marketing, Marketing Analytics, Product Management, Sales Enablement, Cross-Functional Leadership, Life Sciences Marketing.Skills & topics
- Senior Manager
- Global Market Development
- New Product Commercialization
- Marketing Strategy
- Demand Generation
- Digital Marketing
- Life Sciences
- Product Launch
- Sales Enablement
- Team Leadership
- Thermo Fisher Scientific
- Marketing
- Commercialization
- NPI
- Go-to-Market Strategy
- Campaign Management
- Market Analysis
- Product Management
- R&D
- Business Development
How to get hired
- Tailor your resume: Highlight experience in life sciences market development, NPI commercialization, and digital marketing.
- Showcase leadership: Emphasize people management and cross-functional influence skills in your application.
- Quantify achievements: Use data to demonstrate campaign impact and revenue-driving decisions.
- Prepare for interviews: Be ready to discuss go-to-market strategies and customer insights.
- Understand the role: Research Thermo Fisher Scientific's Protein and Cell Analysis business.
Technical preparation
Master NPI commercialization frameworks.,Develop integrated digital marketing campaigns.,Analyze market data for insights.,Understand life sciences product launches.
Behavioral questions
How do you lead cross-functional teams?,Describe a challenging product launch.,How do you translate data into strategy?,How do you develop marketing talent?
Frequently asked questions
- What is the primary focus of the Senior Manager, Global Market Development role at Thermo Fisher Scientific?
- The Senior Manager, Global Market Development at Thermo Fisher Scientific focuses on leading the strategy and execution for new product commercialization within the Protein and Cell Analysis business, ensuring successful launches and market adoption.
- Is this a sales position, or does it involve direct customer interaction?
- This is not a commercial/sales role. The focus is on strategic marketing, go-to-market strategies, demand generation, and sales enablement, rather than direct sales activities.
- What kind of experience is preferred for this Senior Manager role?
- Preferred candidates have demonstrated experience in developing and executing go-to-market strategies, demand generation through digital channels and sales enablement, and translating data into customer insights within the life sciences sector.
- What educational background is required for the Senior Manager position?
- A Bachelor's degree in Biology, Biochemistry, Cell Biology, Marketing, Business, or a related field is required. An advanced degree is preferred.
- What are the key responsibilities for demand generation in this role?
- Key responsibilities include developing and executing integrated global digital marketing campaigns (SEM, SEO, social, etc.), optimizing channel mix for ROI, managing campaign performance dashboards, and analyzing data to meet revenue targets.
- Does this Senior Manager role involve managing a team?
- Yes, the role includes leading and developing a team of marketing professionals, driving accountability, professional growth, and performance rigor.
- What is the expected experience level for this position at Thermo Fisher Scientific?
- The position requires 10+ years in market development or strategic marketing within life sciences, with at least 3 years of people management experience.
- How does Thermo Fisher Scientific approach new product commercialization?
- Thermo Fisher Scientific emphasizes a disciplined stage-gate process, ensuring launch readiness, sales enablement, and post-launch performance optimization for new product introductions to achieve market adoption and revenue goals.
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