Senior Manager, Global Market Development – New Product Commercialization Excellence
Thermo Fisher Scientific · Waltham, MA
- On site
- Full-time
- $175,000 / year
- Waltham, MA
Job highlights
- Lead global new product launch commercialization strategy.
- Drive demand generation through integrated digital campaigns.
- Optimize channel mix for maximum ROI.
- Analyze market data for strategic insights.
- Lead and develop a marketing team.
About the role
Senior Manager, Global Market Development – New Product Commercialization Excellence
This role is a standard, Monday-Friday, office-based position.
How will you make an impact?
The Senior Manager, Global Market Development plays a critical leadership role within the Protein and Cell Analysis (PCA) business, leading new product launch commercialization strategy and execution excellence. You will lead and standardize the global commercialization marketing strategy and execution process for new product introductions (NPIs), ensuring disciplined stage-gate delivery, launch readiness, sales enablement, and post-launch performance optimization. This ensures that innovations are not only strategically positioned but flawlessly launched and adopted in market. The Sr. Manager contributes to business performance through strategic marketing leadership, demand generation, and strong global-regional alignment, while operating within the broader portfolio and financial strategy defined by senior leadership. This is not a commercial/sales role and preferred candidates will have demonstrated experience in developing and executing go-to-market strategies, demand generation through digital channels and sales enablement, and a keen ability to translate data into tangible customer insights. This is an on-site position.
What will you do?
New Product Commercialization Strategy & Launch Excellence
- Own global NPI go-to-market commercialization strategy, planning and execution rigor for the protein and cell analysis business.
- Lead cross-functional launch readiness in partnership with Product Management, Program Management, R&D, Regional Marketing, and Commercial teams.
- Ensure completion of all stage-gate marketing deliverables.
- Develop: Global launch playbooks, Value propositions and messaging hierarchies, Sales enablement tools and training materials, Launch campaign toolkits for regional deployment.
- Establish launch KPIs and post-launch performance dashboards.
- Drive continuous improvement of launch effectiveness and time-to-revenue.
Demand Generation & Channel Optimization
- Develop and execute integrated global campaigns across digital (SEM, SEO, display, video, social), email automation, web and content marketing, and trade shows and scientific events.
- Optimize channel mix to maximize ROI and funnel acceleration.
- Establish and manage campaign performance dashboards.
- Translate analytics into tactical adjustments to achieve revenue targets.
- Manage regional advertising and promotional budgets within approved AOP.
Market Analytics & Insights
- Gather and synthesize Voice of Customer (VOC) and Voice of Sales (VOS).
- Provide actionable insights to refine segmentation and campaign strategy.
- Support revenue forecasting for owned programs.
People Leadership & Cross-Functional Influence
- Lead and develop a team of marketing professionals.
- Drive accountability, professional growth, and performance rigor.
- Influence across Product Management, R&D, Sales, Pricing, and Regional Marketing.
- Operate effectively within a highly matrixed global environment.
- Present marketing strategies and results to senior leadership.
Qualifications
Education
- Bachelor’s degree in Biology, Biochemistry, Cell Biology, Marketing, Business, or related field.
- Advanced degree preferred.
Experience
- 10+ years in market development or strategic marketing within life sciences.
- Demonstrated product commercialization and NPI leadership experience; Experience commercializing/launching instruments, reagents, and/or consumables.
- 3+ years people management experience.
- Strong digital marketing expertise with measurable campaign impact.
- Proven ability to translate analytics into revenue-driving decisions.
Compensation And Benefits
The salary range estimated for this position based in California is $130,000.00–$175,000.00. This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes: A choice of national medical and dental plans, and a national vision plan, including health incentive programs; Employee assistance and family support programs, including commuter benefits and tuition reimbursement; At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy; Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan; Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount. For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards
Key skills/competency
- New Product Commercialization Strategy
- Global Market Development
- Marketing Strategy
- Demand Generation
- Digital Marketing
- Sales Enablement
- Market Analytics
- Life Sciences Marketing
- Product Launch
- Cross-functional Leadership
Skills & topics
- Senior Manager
- Global Market Development
- New Product Commercialization
- Marketing Strategy
- Demand Generation
- Digital Marketing
- Sales Enablement
- Life Sciences
- Product Launch
- Thermo Fisher Scientific
How to get hired
- Tailor your resume: Highlight experience in life sciences market development, NPI commercialization, and digital marketing campaign impact.
- Craft a compelling cover letter: Emphasize your leadership skills, strategic thinking, and ability to drive revenue through data-driven decisions.
- Showcase digital marketing expertise: Quantify your achievements in SEM, SEO, email automation, and content marketing campaign performance.
- Prepare for behavioral questions: Be ready to discuss your experience leading cross-functional teams and influencing senior leadership.
- Research Thermo Fisher Scientific: Understand their mission, values, and recent innovations in protein and cell analysis.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the typical career path for a Senior Manager, Global Market Development at Thermo Fisher Scientific?
- At Thermo Fisher Scientific, a Senior Manager in Global Market Development often progresses into broader leadership roles within marketing, commercial strategy, or even general management. Your career path could involve managing larger portfolios, leading more complex global initiatives, or specializing further in areas like digital transformation or strategic partnerships within the life sciences sector.
- How does Thermo Fisher Scientific foster innovation in its new product commercialization processes?
- Thermo Fisher Scientific fosters innovation through a structured approach to new product introductions (NPIs). This includes rigorous stage-gate processes, cross-functional collaboration between R&D, Product Management, and Marketing, and a strong emphasis on market analytics and customer insights to ensure new products meet market needs and are launched effectively.
- What are the key performance indicators (KPIs) for the Senior Manager, Global Market Development role?
- Key performance indicators for this role typically include successful new product launch execution, time-to-revenue, demand generation metrics (lead generation, conversion rates), ROI of marketing campaigns, market share growth for new products, and effective management of regional advertising and promotional budgets.
- How important is digital marketing expertise for this Senior Manager role at Thermo Fisher Scientific?
- Digital marketing expertise is crucial for this role. You will be responsible for developing and executing integrated global campaigns across various digital channels like SEM, SEO, display, video, and social media. Demonstrating measurable campaign impact and the ability to translate analytics into revenue-driving decisions is a key requirement.
- What is the expected level of cross-functional collaboration for this position?
- Significant cross-functional collaboration is expected. You will partner closely with Product Management, Program Management, R&D, Regional Marketing, and Commercial teams to ensure successful new product launches. Influencing these diverse groups and operating effectively within a matrixed global environment is key to success.
- Does Thermo Fisher Scientific offer opportunities for professional development for its marketing teams?
- Yes, Thermo Fisher Scientific is committed to employee development. The company offers various programs including tuition reimbursement, professional growth initiatives within teams, and opportunities to lead impactful projects. The role itself emphasizes driving accountability and performance rigor, which naturally supports professional growth.
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